Websites require a specific content strategy in order to keep people engaged. This is an especially difficult feat when many sites are offering promotions of their own, trying to grab the attention of the masses. Sifting through options is a challenge for any consumer, but there are ways in which a …
Hashtags originated on Twitter but have since expanded to other social media sites. A hashtag identifies keywords or topics of interest within a post. Used correctly, they facilitate more efficient searches for social media content, but careless hashtag use is downright confusing. These rules will k…
People today have shorter attention spans than previous generations, and many people now feel more disconnected from brands and their products and services than ever before. One way in which businesses are attempting to solve this issue is through event marketing, offering customers real, tangible e…
Ed Catmull is arguably one of the most talented creative geniuses alive today. He co-founded Pixar (along with Steve Jobs) and when Pixar was acquired by Disney, he became the head of both companies; forever changing and improving Disney's already incredible animation domination.
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University. Social media is an increasingly important tactic in companies’ marketing strategy and yet results from The CMO Survey continue to indicate that many companies manage social media as a separate [...]
With the good comes the bad, and in business this means dealing with difficult customers every now and again. Often, this is due to things you cannot avoid, such as a shipping issue that a third party has immediate control over or a vendor item defect that you had no idea [...]
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.