An earlier version of this article was originally published at Fast Company. What do buying coffee beans, making an investment, and choosing a doctor have in common? They’re all forms of shopping. In each case, customers…
If you lack a written content marketing strategy, a one-page plan is a great start. It can help you crystalize your strategy, gain stronger buy-in from executives, and keep content producers strategically aligned. Here’s how to begin.
The terms "earned, owned and paid (aka bought) media" have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize and ultimately prioritize all of the media options they have today.
In the 80′s a revolution happened But when it started no-one knew it was going to change the world forever. The IBM personal computer had just hit the streets. The computer manufacturers didn’t take much thought on this small blip on the computer event horizon. 10 years later many of them were going out of
"I'd love to see this chart republished and segmented by industry."In a recent MarketingSherpa Chart of the Week, we shared overall ecommerce conversion rates.MarketingSherpa readers asked for more. So in this chart, we will explore ecommerce conversion rates broken down by product type based on responses from 2,885 marketers. Read on to see how your conversion rate compares.
You are in charge of your personal brand and your sales success. You don't have to be an expert content marketer. You don't have to be a social selling savant. You just have to take ownership and find a way to connect with your customer on their terms. You are in charge of your destiny. You
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.