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Facebook’s Expansion of Instant Articles – The Next Step in the Plan for Internet Dominance

Facebook’s Expansion of Instant Articles – The Next Step in the Plan for Internet Dominance | Digital Marketing | Scoop.it
Facebook has announced that its Instant Articles offering will soon be opened up to all users - another step in Facebook's wider plan for internet dominance.
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The shopping shortcut: How to design for your customer’s mindset

The shopping shortcut: How to design for your customer’s mindset | Digital Marketing | Scoop.it
An earlier version of this article was originally published at Fast Company. What do buying coffee beans, making an investment, and choosing a doctor have in common? They’re all forms of shopping. In each case, customers…
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Begin Your Brand Storytelling Journey with These 10 Steps

Begin Your Brand Storytelling Journey with These 10 Steps | Digital Marketing | Scoop.it
There are no hard-and-fast rules for brand storytelling, but the classics can guide you. Follow these 10 steps to start your content marketing hero's journey.
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Simplify Your Content Marketing Strategy with a One-Page Plan

Simplify Your Content Marketing Strategy with a One-Page Plan | Digital Marketing | Scoop.it
If you lack a written content marketing strategy, a one-page plan is a great start. It can help you crystalize your strategy, gain stronger buy-in from executives, and keep content producers strategically aligned. Here’s how to begin.
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Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance

Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance | Digital Marketing | Scoop.it
The obstacle in front of most large, or mature companies of any size when it comes to digital and content marketing, is the battle with status quo. From
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Paid, Owned & Earned Media

Paid, Owned & Earned Media | Digital Marketing | Scoop.it
The terms "earned, owned and paid (aka bought) media" have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize and ultimately prioritize all of the media options they have today.
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How Creating Content Could Sabotage Your Revenue

How Creating Content Could Sabotage Your Revenue | Digital Marketing | Scoop.it
By offering genuine value to users, your content efforts give consumers a reason to expose themselves to your marketing. But can we take that too far? Any marketing strategy has its limits, and we ...
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Discovering hot trends for SEO content with SimilarWeb PRO

Discovering hot trends for SEO content with SimilarWeb PRO | Digital Marketing | Scoop.it
Learn how to use the Audience Interests section on SimilarWeb PRO to discover hot trends that will help you in your SEO and content marketing campaigns.
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Transforming FoodShare’s Field to Table Catering into a thriving social enterprise

Transforming FoodShare’s Field to Table Catering into a thriving social enterprise | Digital Marketing | Scoop.it
Transforming FoodShare’s Field to Table Catering into a thriving social enterprise
Jeff Michaels's insight:

Service Blueprint examples

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Six Useful Content Marketing Definitions

Six Useful Content Marketing Definitions | Digital Marketing | Scoop.it
Looking for a definition of content marketing? Here are six useful examples depending on your current content marketing need - formal, for practitioners and even one for non-believers.
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What's a Good Email Open Rate & Click Rate? [Benchmark Data]

What's a Good Email Open Rate & Click Rate? [Benchmark Data] | Digital Marketing | Scoop.it
Ever wonder what a good open and click rate is for email marketing? Check out this benchmark data to find out.
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Content Marketing Tips: Image Rules For The Top 7 Social Networks [Infographic] | Newscred Blog

Content Marketing Tips: Image Rules For The Top 7 Social Networks [Infographic] | Newscred Blog | Digital Marketing | Scoop.it
In the 80′s a revolution happened But when it started no-one knew it was going to change the world forever. The IBM personal computer had just hit the streets. The computer manufacturers didn’t take much thought on this small blip on the computer event horizon. 10 years later many of them were going out of
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How to Pass the Three-Second Email Test | Scratch-it

How to Pass the Three-Second Email Test | Scratch-it | Digital Marketing | Scoop.it
How can you make your email more effective? Put it to the three-second email test.
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56 Reasons Why Content Marketing Works: 2014 Edition

Subscribe to the NewsCred Blog: http://newscred.com/subscribe Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,…
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Ecommerce Research Chart: Industry benchmark conversion rates for 25 retail categories

Ecommerce Research Chart: Industry benchmark conversion rates for 25 retail categories | Digital Marketing | Scoop.it
"I'd love to see this chart republished and segmented by industry."In a recent MarketingSherpa Chart of the Week, we shared overall ecommerce conversion rates.MarketingSherpa readers asked for more. So in this chart, we will explore ecommerce conversion rates broken down by product type based on responses from 2,885 marketers. Read on to see how your conversion rate compares.
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10 Simple Hacks That Will Increase Your Blog Traffic : @ProBlogger

10 Simple Hacks That Will Increase Your Blog Traffic : @ProBlogger | Digital Marketing | Scoop.it
Emotional Value Analyzer
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Ultimate List of KPIs for Retailers - 'Net Features - Website Magazine

Ultimate List of KPIs for Retailers - 'Net Features - Website Magazine | Digital Marketing | Scoop.it
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The Content Marketing Pyramid: Create More With Less

The Content Marketing Pyramid: Create More With Less | Digital Marketing | Scoop.it
These days, content marketing teams are expected to create content in all shapes and sizes. Trying to keep up with the seemingly insatiable demand, team members often can feel overwhelmed and stret...
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The Digital RFP Guide: How To Write A Request For Proposal - Template

The Digital RFP Guide: How To Write A Request For Proposal - Template | Digital Marketing | Scoop.it
2011-2012 comprehensive guide and template: How to create a well written 'Request For Proposal' (RFP). Hire the best digital advertising/marketing agency.
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15 Twitter Hacks That Will Turn You Into a Twitter Ninja

15 Twitter Hacks That Will Turn You Into a Twitter Ninja | Digital Marketing | Scoop.it
Try these 15 easy Twitter hacks to get more organized and find more enjoyment sharing and engaging on Twitter.
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Blog More To Sell More.

Blog More To Sell More. | Digital Marketing | Scoop.it
You are in charge of your personal brand and your sales success. You don't have to be an expert content marketer. You don't have to be a social selling savant. You just have to take ownership and find a way to connect with your customer on their terms. You are in charge of your destiny. You
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Inbound Marketing vs. Content Marketing - What's the Difference? | Writtent Blog

Inbound Marketing vs. Content Marketing - What's the Difference? | Writtent Blog | Digital Marketing | Scoop.it
Is there a difference when it comes to inbound vs content marketing? Actually, there’s a few. Learn how to apply the best of both at your organization.
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