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5 digital marketing tips, trends and tactics

5 digital marketing tips, trends and tactics | Inbound Marketing | Scoop.it
Our roundup of noteworthy insights, tips, and digital marketing trends from last week’s news:

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 27, 12:01 PM


1. Mobile Marketing - Geo-conquesting

2. Marketing Analytics - Big Data

3. Travel Marketing - Personalization

4. Privacy Guidelines

5. Social Media


All of the above represent key drivers that impact your customer experience. 


When you can create a personalized experience that delivers the right value, at the right time, businesses will naturally see positive results in return.


Share your thoughts on some of the trends listed?


Denise Barbezani's curator insight, January 28, 11:27 AM

1. Mobile Marketing - Geo-conquesting

2. Marketing Analytics - Big Data

3. Travel Marketing - Personalization

4. Privacy Guidelines

5. Social Media

Share your thoughts.

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25 Awesome Social Media Tools Your Brand Should Be Using [INFOGRAPHIC] - Social Media Strategies Summit Blog

25 Awesome Social Media Tools Your Brand Should Be Using [INFOGRAPHIC] - Social Media Strategies Summit Blog | Inbound Marketing | Scoop.it
When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming.  We’ve compiled 25 great tools to get you and your team

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, December 30, 2013 1:25 PM

A very useful #infographic to keep for reference.

Randi Brody's curator insight, December 31, 2013 8:55 AM

Social media is an integral part of reaching customers in the health and wellness space, and this is a great recap of key tools to use.

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33 Stats On The Future of Content Marketing | B2B Marketing Insider

33 Stats On The Future of Content Marketing | B2B Marketing Insider | Inbound Marketing | Scoop.it
The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who wan
Jason Morris's insight:

The future certainly looks bright for content marketing. Companies are at last waking up to the potential benefits of setting your company apart as a thought leader in your particular market.

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Is Your Website a One-Hit Wonder?

Is Your Website a One-Hit Wonder? | Inbound Marketing | Scoop.it
A look at the metric of website visitor retention, and to what extent marketers should be paying attention to frequency and recency of visitors.
Jason Morris's insight:

Food for thought for all of us..

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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Inbound Marketing | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss, 9Dotstrategies
Jason Morris's insight:

Probably the best infographic on Social Media ever. It's that good. This clarifies and codifies the best course of action to take for each Social Media channel. Grab it and use it.

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deb talbot's curator insight, December 4, 2013 4:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 13, 2013 1:46 AM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 6:48 AM

Social marketing

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Why Ecommerce Email Marketing isn’t Dead (And What This Means for You)

Why Ecommerce Email Marketing isn’t Dead (And What This Means for You) | Inbound Marketing | Scoop.it
E-commerce business has relied on email marketing for years, and for good reason. Check out why email marketing is still a viable practice.
Jason Morris's insight:

The Return on Investment figures for well run email campaigns pretty compelling, although US based figures they point to the benefit of running well constructed campaigns as part of your marketing activity. 

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Marketers Are Putting Their Money and Confidence in Social Media

Marketers Are Putting Their Money and Confidence in Social Media | Inbound Marketing | Scoop.it

Content marketing is being taken to a whole new level thanks to social media platforms that allow companies to better connect with their customers.

 

Business to business (B2B) marketers are utilizing content marketing strategies more and more in the digital age to promote their brands.

They're becoming confident in creating content supported by the brand, such as magazines, books, articles, how-to guides and more.

 

Social media sites facilitate the spread of this content by allowing customers to share information with other potential customers.


Via Russ Merz, Ph.D.
Jason Morris's insight:

The times they are a changing, B2B companies are slowly waking up to the potential of Social Media. Problem is most do not have the resources at hand to take full advantage.

We can help companies reach out across Social Media platforms to create awareness and drive lead generation.

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Russ Merz, Ph.D.'s curator insight, November 2, 2013 1:22 PM

B2B marketers increasing investments in #social media marketing activities. (#SMM)

Dave Marzion's curator insight, November 3, 2013 4:06 PM

http://davesmasterplan.com

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You're Doing It Wrong: 5 Email Marketing Conversion Killers ...

You're Doing It Wrong: 5 Email Marketing Conversion Killers ... | Inbound Marketing | Scoop.it
Watch and learn as we take a look at 5 email marketing conversion killers and teach you how to avoid costly conversion mistakes!
Jason Morris's insight:

Some basic but essential tips here.

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The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing | Inbound Marketing | Scoop.it
Content marketing is becoming massively competitive. Here are the 3 ways you can respond and still succeed with content marketing.
Jason Morris's insight:

Great stuff from Jay Baer, this information will become increasingly important during 2014.

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Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week

Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week | Inbound Marketing | Scoop.it
You'll find plenty of tools, tips, and resources -- like free content creation templates -- that can better your marketing efforts in this roundup of recent Inbound Hub posts.
Jason Morris's insight:

More great stuff from the guys at #hubspot

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10 Things To Stop Doing Today to Be Happier, Backed by Science - - The Buffer Blog

10 Things To Stop Doing Today to Be Happier, Backed by Science - - The Buffer Blog | Inbound Marketing | Scoop.it
I’m fascinated by the link between the way we live our daily lives and the health and happiness we enjoy.
Jason Morris's insight:

Some great tips in this article, who knew how dangerous sitting was!

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6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons

6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons | Inbound Marketing | Scoop.it
Editor's Note: We are very pleased to announce that Joanna Wiebe will be speaking at Authority Intensive -- Copyblogger's live content marketing event in Ma
Jason Morris's insight:

It's amazing how are brains work, small tweaks to call-to-action buttons on your website can have a huge effect. Read on..

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20 captivating marketing statistics that will drive 2014

20 captivating marketing statistics that will drive 2014 | Inbound Marketing | Scoop.it
Custom, branded content and social marketing are only going to get bigger in the year to come, according to predictions from WebDAM.
Jason Morris's insight:

We all know that the marketing landscape has changed dramatically over the last few years but this infograph highlights just how far we have come and potentially what companies will be spending their marketing budget on over the next 12 months.

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[Infographic] What Do the Most Successful Content Marketers Have in Common? - SocialTimes

[Infographic] What Do the Most Successful Content Marketers Have in Common? - SocialTimes | Inbound Marketing | Scoop.it

According to an infographic from Linkedin Marketing Solutions, B2B marketers are getting more savvy about using social media to connect with prospects and generate leads


Via massimo facchinetti
Jason Morris's insight:

Great Infographic on B2B Content Marketing, there are some interesting stats here.

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Google+ Helper Community – Basics for beginners** category!

Google+ Helper Community – Basics for beginners** category! | Inbound Marketing | Scoop.it

I have been collecting helpful posts here in my Google+ Helper community: 

I hope they will help you get started on Google+ and also help you get the best results for your business!


Via Jaana Nyström, Cendrine Marrouat - www.socialmediaslant.com
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Mia Voss's curator insight, November 3, 2013 12:42 AM

always helpful!  

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Six Signs You're Using Social Media Wrong - Forbes

Six Signs You're Using Social Media Wrong - Forbes | Inbound Marketing | Scoop.it
Business 2 Community
Six Signs You're Using Social Media Wrong
Forbes
It's easy to sign up for a social media account. The real magic happens when you have a strategy.
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