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Infographic: A Day in the Life of Web Content

Infographic: A Day in the Life of Web Content | content marketing | Scoop.it
Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time.

Via Lauren Moss
janetgranger's insight:

Content, content, content.  Where does it come from? 

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Lori Wilk's curator insight, December 19, 2013 11:28 AM

It is amazing how much content is placed on the Internet every minute

Ray Beauchamp's curator insight, December 28, 2013 4:24 PM

Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time.

Nine0Media's curator insight, February 1, 2014 11:32 AM

#Wordpress #WebConsultants #NIne0Media

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6 Digital Marketing Pros Define Programmatic Advertising

6 Digital Marketing Pros Define Programmatic Advertising | content marketing | Scoop.it
Programmatic advertising is catching on like wildfire in the digital media space. With so much money at stake, CIOs and other business leaders need to understand the term.
janetgranger's insight:

Here's an "introduction" to Programmatic Advertising - to get your feet wet.

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Why My Content Strategy Needed to Change, and Yours May Too

Why My Content Strategy Needed to Change, and Yours May Too | content marketing | Scoop.it
Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO. Wishpond isn't like many businesses.

Via Jeff Domansky
janetgranger's insight:

Nice ideas and CURRENT information - always key in being up-to-date in #Content Strategy. Worth reading! #mobile #tech

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Jeff Domansky's curator insight, October 21, 2014 3:29 AM

Great storytelling and even better strategic social marketing.

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So You've Made Some Content, Now What Do You Do With It? - AdAge.com

AdAge.com
So You've Made Some Content, Now What Do You Do With It?
AdAge.com
GE's campaign may sound like a content marketer's "Field of Dreams": If you build it, audiences will come (and you won't have to pay their transportation costs).
janetgranger's insight:

Ah, yes... the "distribution queen."  Read carefully - this is where the best #content can fall down....

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1% of Content Marketing Articles Receive 30% of all Shares – What The Data Means For Your Next Post

1% of Content Marketing Articles Receive 30% of all Shares – What The Data Means For Your Next Post | content marketing | Scoop.it
When you sit down to write an article on content marketing do you dream about it being one of the most shared posts this month? Maybe a top ten post or at least in the top ten percent? Our analysis o…

Via Pantelis Chiotellis
janetgranger's insight:
Good news: you only need 86 shares to be in the top 10% of posts.
This is great data about how content gets shared...
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The Trick to Content Marketing? Keep It Simple #OOW14

The Trick to Content Marketing? Keep It Simple #OOW14 | content marketing | Scoop.it
Content marketing isn't that complicated. Just create content, attract customers, close sales. Right? Not really.
janetgranger's insight:

Yes, content must be USEFUL - and crowdsourcing can often be quite interesting.  Good tips here on successful content ideas.

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How technology is changing marketing

How technology is changing marketing | content marketing | Scoop.it
With our attention turning away from the traditional advertising domains of TV and print and towards our electronic devices, how can the marketing industry keep up?
janetgranger's insight:

No worries about the millenials - they are all over technology and marketing.  The question for brands is:  what do the "veterans" need to know - to keep up and stay AHEAD of the curve - in today's digital marketing? 

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3 Additional Benefits of Content Curation - Business 2 Community

3 Additional Benefits of Content Curation - Business 2 Community | content marketing | Scoop.it

3 Additional Benefits of Content Curation Business 2 Community It has been discussed (on this blog and others), ad nauseum, that content marketing is no longer about writing “hard copy,” but has transitioned to digital media such as blogs, white...

janetgranger's insight:

More on content curation - there are some great tools now!

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How Thought Leadership Beats Content Overload - Business 2 Community

How Thought Leadership Beats Content Overload - Business 2 Community | content marketing | Scoop.it
How Thought Leadership Beats Content Overload
Business 2 Community
If you let this statistic from Nielsen sink in, it feels overwhelming. It also seems absurd that the world would ever need that much information.
janetgranger's insight:

As Influencers become more and more important - so do key personnas and clients.  

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5 Common Content Syndication Mistakes - Business 2 Community

5 Common Content Syndication Mistakes - Business 2 Community | content marketing | Scoop.it
Business 2 Community
5 Common Content Syndication Mistakes
Business 2 Community
Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies' demand generation strategies.
janetgranger's insight:

Excellent "best practices" tips - for those who've "been in Content" for a while...  

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7 Lessons in Branded Content from Ford -- 50 Years Ago - Forbes

7 Lessons in Branded Content from Ford -- 50 Years Ago - Forbes | content marketing | Scoop.it
Forbes
7 Lessons in Branded Content from Ford -- 50 Years Ago
Forbes
The book combined two of my greatest interests, branded content and old stuff, so I naturally geeked out on it.
janetgranger's insight:

Wow!  I "geeked out" on this, too!  Great on #brand and #content... enjoy!

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The Anatomy of a Great Content Strategy - Search Engine Journal

The Anatomy of a Great Content Strategy - Search Engine Journal | content marketing | Scoop.it
The Anatomy of a Great Content Strategy Search Engine Journal We aren't just competing with rivals in our industry; we are competing for consumer attention, and consumers are sick and tired of being interrupted with content that is annoying and...
janetgranger's insight:

Whether you're starting from scratch or need a few gentle reminders, this is a great article on the overall strategy behind creating effective content.  Don't just skim - READ!

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LinkedIn's U-Turn On Content: We're All Thought Leaders, Now

LinkedIn's U-Turn On Content: We're All Thought Leaders, Now | content marketing | Scoop.it
After 16 months of promoting the writings of a few hundred key "influencers," LinkedIn is opening the gates so that all its members get a chance to be seen as thought leaders (RT @ForbesTech: LinkedIn's U-turn on content: We're all thought leaders,...
janetgranger's insight:

Interesting that LI is now "crowdsourcing" content for "business."   It's fun to watch the larger social media players start to battle for the same areas of expertise... will they all converge one day?

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Infographic: A Day in the Life of Web Content

Infographic: A Day in the Life of Web Content | content marketing | Scoop.it
Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time.

Via Lauren Moss
janetgranger's insight:

Content, content, content.  Where does it come from? 

more...
Lori Wilk's curator insight, December 19, 2013 11:28 AM

It is amazing how much content is placed on the Internet every minute

Ray Beauchamp's curator insight, December 28, 2013 4:24 PM

Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time.

Nine0Media's curator insight, February 1, 2014 11:32 AM

#Wordpress #WebConsultants #NIne0Media

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2015 Just Around the Corner: So What's the Skinny on Digital Marketing Trends? - iMedia Connection (blog)

2015 Just Around the Corner: So What's the Skinny on Digital Marketing Trends? - iMedia Connection (blog) | content marketing | Scoop.it
2015 Just Around the Corner: So What's the Skinny on Digital Marketing Trends?
janetgranger's insight:

Nice comparison of different data here!  As we all plan for 2015.... #mobile #tech

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Enterprises' Top Digital Marketing Priorities for 2015

Enterprises' Top Digital Marketing Priorities for 2015 | content marketing | Scoop.it
Marketing Strategy - Some 69% of senior marketers at enterprise companies anticipate an increase in digital spend beyond inflation in 2015, and only 6% foresee a decrease, according to a recent report from ...

Via Pantelis Chiotellis
janetgranger's insight:

Great information here about the direction of enterprise marketing! 

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Why Content Marketing Is The Key To Online Success - #infographic #SEO

Why Content Marketing Is The Key To Online Success - #infographic #SEO | content marketing | Scoop.it
This infographic explores why content is key to search engine rankings in 2015.

Via Jeff Domansky
janetgranger's insight:

Another INFOGRAPHIC to love! This one is chock-full of good #content and SEO stuff.  Enjoy! 

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Jeff Domansky's curator insight, October 14, 2014 9:49 AM

Why content marketing is the new SEO.

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The Power of Personas - Digital Marketing Blog by Adobe

The Power of Personas - Digital Marketing Blog by Adobe | content marketing | Scoop.it

"How do you cre­ate pin­point per­sonas? Ask your­self these questions:

>> Demo­graph­i­cally, who are your cus­tomers? Some per­sonas will be log­i­cal and obvi­ous, but oth­ers may emerge as you work through this list. To build solid per­sonas, iden­tify things like age, gen­der, geo­graphic loca­tion, edu­ca­tion, income, career, and house­hold size.
>> What are their lifestyles? How they spend their time and money is impor­tant, as are their needs, wants, hob­bies, and interests.
>> Is their job or posi­tion an impor­tant fac­tor in the pur­chase of your prod­uct? Many B2B trans­ac­tions might find this infor­ma­tion crit­i­cal to a mar­ket­ing plan. Addi­tion­ally, list­ing pain points and chal­lenges might be strate­gic moves for many B2B and B2C trans­ac­tions. If these are appro­pri­ate, absolutely add them to your per­sona profiles.
>> Who are the influ­encers? It is impor­tant to focus on the pri­mary pur­chaser, but don’t dis­count the influ­ence of other house­hold mem­bers for par­tic­u­lar products.
>> What are their goals? Con­sider Maslow’s hier­ar­chy of needs, and con­sider where your prod­uct fits on the scale, how it will affect the deci­sions of buy­ers, and how your approach will vary.
>> How do they inter­act with your com­pany? Deter­mine whether they be totally mobile, or not at all.
>> What do they want, or need, from your com­pany? It might be dif­fer­ent for each per­sona, depend­ing on age, gen­der, and status."

 

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Via marketingIO
janetgranger's insight:

Understanding your personas and what makes them tick is one of the fundamentals of target marketing.  These are great questions to ask, if you don't know where to begin....

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marketingIO's curator insight, October 6, 2014 6:52 PM

Everything you need...EVERYTHING...is available to you to create personas to drive your content and your marketing.

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How Tracking Analytics Can Improve Content Marketing

How Tracking Analytics Can Improve Content Marketing | content marketing | Scoop.it
This is a tactic that took us a while to implement, and I wish we’d started using it from day one. For every piece of internal content our digital marketers share, they must now create a unique URL. These URLs look something like “http://website.com/greatcontent/?tid=TWT-bi-BP$-CG.” Here’s what that means:

Via Carla Gentry CSPO
janetgranger's insight:

LOVE THIS!  Nothing better than "a dedicated, data-driven approach to content marketing." Data is king... #content #tech #mobile

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Carla Gentry CSPO's curator insight, September 28, 2014 8:32 PM

As you can see, this type of information can help you prioritize the networks with the highest ROI, identify which team members regularly draw in the most visitors or leads, and give you a benchmark for how effective a given network’s paid advertisements are. While most social platforms provide analytics covering the number of “clicks” or “impressions”, I’m guessing the number you actually care about is conversions. Tracking which social network visitors arrived from in the URL allows you to see which ones ultimated converted, and which network you need to invest more resources in.

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10 Content Marketing Tips from our Business Community

10 Content Marketing Tips from our Business Community | content marketing | Scoop.it
Does your business use content marketing as part of its promotional strategy? If not, or if you’re looking a way to do it better, you’ll want to read on. We’ve scoured the Web for the best advice from small business blogs and communities this week. So here in our Community News and Information Roundup are ...

Via TechinBiz
janetgranger's insight:

Nice compilation here.... some "basic" information and some more advanced.  Use it for the names, if nothing else!

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BSN's curator insight, August 25, 2014 8:12 AM

10 Content Marketing Tips from our Business Community.

#business #contentmarketing

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Interactive Content: The Successor Of The Landing Page - Marketing Land

Interactive Content: The Successor Of The Landing Page - Marketing Land | content marketing | Scoop.it
Interactive Content: The Successor Of The Landing Page Marketing Land As marketers are told to behave “more like publishers” with content marketing, it can't hurt to look at what the most successful digital publisher in the world — BuzzFeed — is...
janetgranger's insight:

If you dont' know about this now, you SHOULD!  Interactive Content is "the next big thing"...

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New Data: Mix Content Types for Successful Content Marketing

New Data: Mix Content Types for Successful Content Marketing | content marketing | Scoop.it
Successful content marketing is not just about how much content you can produce — it's also about making smart decisions about the types of content to focus on. A new study reveals which types of c...
janetgranger's insight:

Great post about gaining authority/credibility in content

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The rise of the marketing technologist | The Wall Blog

The rise of the marketing technologist | The Wall Blog | content marketing | Scoop.it
Internet years are like dog years: time seems to move faster, change is more constant.
janetgranger's insight:

Interesting on merge of #Marketing & #Tech (not to mention #mobile!)

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Consumers tighten embrace of Net and streaming content - USA TODAY

Consumers tighten embrace of Net and streaming content - USA TODAY | content marketing | Scoop.it
MediaTel Newsline
Consumers tighten embrace of Net and streaming content
USA TODAY
We love our Internet in the U.S., to the tune of more than $113 billion this year. And we will spend more in the coming years.
janetgranger's insight:

Never underestimate the consumer LOVE for video content....

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5 Content Marketing Tips We Learned From Our Best-Performing Content

5 Content Marketing Tips We Learned From Our Best-Performing Content | content marketing | Scoop.it
To see what content would best connect with our readership, we looked back at blogs that already had. Here are the 5 content marketing tips we learned: (Want to improve your content marketing?
janetgranger's insight:

Good article on how to read your content choices - with NEW and unique suggestions.  Nice to see something new on content when so much is just REPEAT, REPEAT, REPEAT!

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Content Marketing Myths and Truths - CMSWire

Content Marketing Myths and Truths - CMSWire | content marketing | Scoop.it
Content Marketing Myths and Truths
CMSWire
Somehow, "Content Marketing" has hit the jackpot in terms of business memes, with every marketing person tossing the term around like it's some sort of magic elixir.
janetgranger's insight:

Nice overview on content marketing - how it's been around forever and how you have to do it RIGHT (strategically) to make it work.

 

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