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Marketing Concepts: Brand Strategy

Marketing Concepts: Brand Strategy | Marketing | Scoop.it
In this week’s addition to the Marketing Concepts Series, where we demystify common marketing buzzwords, we’re covering the great wide world of brand strategy.
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3 Huge Branding Lessons From Donald Trump

3 Huge Branding Lessons From Donald Trump | Marketing | Scoop.it
Regardless of what you think of his politics, Trump is the grand master of personal branding.
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“Infographic of all the latest clearing stats” - courtesy of adconnection

“Infographic of all the latest clearing stats” - courtesy of adconnection | Marketing | Scoop.it

adconnection have put together an infographic of all the latest clearing stats published today and I wonder if it might be of interest? It’s highly relevant, it’s also lovely to look at

 

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Via Will Corry
Ivor Lawrence's insight:

interesting snapshot of how clearing is changing

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Pepsi Resurrects Pepsi Challenge for the Social Media Age - AdAge.com

Pepsi Resurrects Pepsi Challenge for the Social Media Age - AdAge.com | Marketing | Scoop.it
pepsi is reviving its pepsi challenge, designing it to revolve around social media efforts.
Ivor Lawrence's insight:

Classic connection of the brand to its heritage and also the growing importance of CSR.

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The-Brand-Matrix-Brand-Development-Marketing-Strategy.jpg (1951x1152 pixels)

The-Brand-Matrix-Brand-Development-Marketing-Strategy.jpg (1951x1152 pixels) | Marketing | Scoop.it
The Super Brand Matrix - Brand Development & #marketing Strategy http://t.co/YCb95AbZyH #branding http://t.co/emF9L3qFCf

Via Dennis Bailen, CMO, Chief Outsiders
Ivor Lawrence's insight:

Nice infographic about the interrelationship between brand development, brand management and marketing strategy

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Forget engagement: This holiday season, social media is all about getting ... - VentureBeat

Forget engagement: This holiday season, social media is all about getting ... - VentureBeat | Marketing | Scoop.it
This holiday season, brace for the first test of a new paradigm in social marketing --- one that values sales over status updates and commerce over engagement.
Ivor Lawrence's insight:

There is an element of emperor's new clothes here. Social media marketing discovers a commercial imperative! Gosh, what a surprise.

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The Content Marketing Revolution - blogs.hbr.org (blog)

The Content Marketing Revolution - blogs.hbr.org (blog) | Marketing | Scoop.it
The Content Marketing Revolution blogs.hbr.org (blog) Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing along) relevant...
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McDonald's Elevates Ads to Pop Culture Icons - Adweek

McDonald's Elevates Ads to Pop Culture Icons - Adweek | Marketing | Scoop.it
Adweek McDonald's Elevates Ads to Pop Culture Icons Adweek “What we've learned over the years is that the framework has to be much more strategic, so themes like storytelling are critical; themes like simplicity, being optimistic and welcoming are...
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The importance of building an iconic brand and applying it consistently across all channels

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Brands That Have Scored With Their World Cup Marketing Strategy

Brands That Have Scored With Their World Cup Marketing Strategy | Marketing | Scoop.it
The 2014 FIFA World Cup fever is upon us, and while the fans are soaking themselves in the madness, the brands from different realms are making serious efforts to cash in on the frenzy. ...
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Some great examples of good old fashioned integrated marketing

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Brand, Expert, and Social Content — Successful Content Marketing Needs All ... - ClickZ

Brand, Expert, and Social Content — Successful Content Marketing Needs All ... - ClickZ | Marketing | Scoop.it
Brand, Expert, and Social Content — Successful Content Marketing Needs All ...
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Thoughtful analysis of how marketing needs to adapt to changing consumer sophistication in the digital space

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33 More Compelling Statistics That Will Power Your Marketing Strategy - Business 2 Community

33 More Compelling Statistics That Will Power Your Marketing Strategy - Business 2 Community | Marketing | Scoop.it
Business 2 Community
33 More Compelling Statistics That Will Power Your Marketing Strategy
Business 2 Community
A third of consumers say social platforms are the way they discover new products and brands.
Ivor Lawrence's insight:

Really thought provoking social media statistics

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How to take advantage of the brain's preference of visual content & stories

How to take advantage of the brain's preference of visual content & stories | Marketing | Scoop.it
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.

Via Ally Greer, Dr. Pamela Rutledge
Ivor Lawrence's insight:

Thoughtful article about the links between content, storytelling and visualisation.

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Karen Ostenried's curator insight, March 12, 2014 8:09 PM

Remember people learn from you in 3 ways, audibly, visually and kinaesthetically. Which is why what you do with your body including your face is also so critical. 

Dave Wood's curator insight, March 14, 2014 6:58 PM

The first 2 sentences of this article sum it all up:

"On average, your readers will only read 28% of the words on a page.

Can you tell your whole story in 2-3 sentences? Probably not."

 

As graphic/visual coaches this reinforces the value of recording and working through visuals to support and enhance  the normal  talking and  note taking.

Raquel Oliveira's curator insight, March 15, 2014 1:26 PM

Para aumentar a retenção na aprendizagem, a combinação de imagens e contação de histórias ainda são técnincas campeãs. Vamos pratica-las nas acoes educacionais ? 

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A Look at Marketing Trends: Tried, True and New

Buenos Aires, AR (PRWEB) February 26, 2014 -- Observing and analyzing marketing strategies keeps many small business owners up at night. As video advertising continues to be a major player in media strategies, Argentina’s Yum Yum Videos shares their look at the current marketing landscape.
Ivor Lawrence's insight:

the importance of refreshing content and using a variey of media

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10 benefits of social media for business

10 benefits of social media for business | Marketing | Scoop.it
These 10 benefits of social media for business will turn skeptics like your boss in social media believers.
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Secret Marketer: Forget the buzzwords, get back to basics

Secret Marketer: Forget the buzzwords, get back to basics | Marketing | Scoop.it
The tools and channels of marketing change, but the basic marketing processes have to remain the same.
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Your Social Media Strategy — From Facebook to LinkedIn

Your Social Media Strategy — From Facebook to LinkedIn | Marketing | Scoop.it
Let's talk about keeping social media promotion simple, dignified, and effective.
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10 Vital Things Branding Can Do for You and Your Business - Huffington Post

10 Vital Things Branding Can Do for You and Your Business - Huffington Post | Marketing | Scoop.it
The truth is, branding is serious strategic business. A good brand doesn't just happen, it's developed with careful focus, deep insightful thinking and lots of creative gusto....

Via Dennis Bailen, CMO, Chief Outsiders
Ivor Lawrence's insight:

Simple, clear, effective advice about the power of strong brands

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Branding: The Unspoken Hero of Startups

Branding: The Unspoken Hero of Startups | Marketing | Scoop.it
Tomasz Tunguz of Redpoint Ventures is probably the only VC in the Valley who understands the importance of branding..

Via Dennis Bailen, CMO, Chief Outsiders
Ivor Lawrence's insight:

Good article on the power of brands and avoiding the "better mousetrap" pitfall. Brings us back to the fact that people buy why companies do things, not just what they do.

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The “Social Media New Deal” for Luxury Brands - INSEAD Knowledge

The “Social Media New Deal” for Luxury Brands - INSEAD Knowledge | Marketing | Scoop.it
Social media has upended the way many industries operate, and luxury is no exception. In this sector, brands traditionally relied on creating a...
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Can Companies Measure Social Media ROI? - Motley Fool

Can Companies Measure Social Media ROI? - Motley Fool | Marketing | Scoop.it
Can Companies Measure Social Media ROI?
Motley Fool
According to a recent Gallup survey, 62% of Americans report that social media advertising has no effect on their purchasing decisions. ...
Ivor Lawrence's insight:

Interesting research which shows social media needs careful handling in a marketing strategy

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The 20th World Cup: Social media strategies and brand war rooms - PRWeek UK

The 20th World Cup: Social media strategies and brand war rooms - PRWeek UK | Marketing | Scoop.it
Business 2 Community
The 20th World Cup: Social media strategies and brand war rooms
PRWeek UK
I think if you do social media right, in conjunction with a unified PR, advertising and marketing push, you can certainly see results.
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For fcuk's sake – brands are swearing more than ever

For fcuk's sake – brands are swearing more than ever | Marketing | Scoop.it
David Boyle: US advertisers are increasingly trying to shock to gain attention on social media, but isn't branding becoming a redundant idea?
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Have brands become dinosaurs? Is the concept dead under the impact of social media? Is that why social media companies have so heavily branded themselves??

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The Top 15 Social Media Marketing Strategy Mistakes To Avoid - Business 2 Community

The Top 15 Social Media Marketing Strategy Mistakes To Avoid - Business 2 Community | Marketing | Scoop.it
Business 2 Community The Top 15 Social Media Marketing Strategy Mistakes To Avoid Business 2 Community Creating a strategy includes having distinct and measurable goals, developing a clear social media policy, thinking through a brand's social...
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useful checklist when thinking about different platforms

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Top UK Online Marketing Influencers & Bloggers in 2013

Top UK Online Marketing Influencers & Bloggers in 2013 | Marketing | Scoop.it
For the past 2 years we've been publishing a list of the top UK focused internet marketing blogs in advance of speaking at events. This year I'll be
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great list to keep you thinking!

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Have traditional student recruitment campaigns lost their bite?

Have traditional student recruitment campaigns lost their bite? | Marketing | Scoop.it
Universities are finding more creative ways to recruit students – through social media and digital campaigns, a survey finds
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interesting commentary on the evolution of HE marketing

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