It's advice we've all heard before: Want to be compelling? Tell a story. Tap into the eons-old human compulsion to craft a narrative, say what happened, spin a yarn.
That’s sound advice. But on a practical level, anyway, it's like telling someone, "Hey, be funny." And while just about anyone can go through the motions and tell you a joke, chances are you only know a handful of people who can really make you laugh.
It's much the same with telling stories in business environments. We tell stories all the time in social settings, just for the fun of it. But those run-of-the-mill narrative chops don't always serve us well when we step into meetings and give pitches and deliver presentations. And for leaders who've risen through the ranks for their analytical skills or happen to be second-rate storytellers even at cocktail parties, the challenge is all the greater.
This summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links.
The main question every marketer needs to answer is, “Did our content resonate with the audience?”
Looking at common metrics such as likes, shares, tweets, views, and so on measures distribution. But wide distribution doesn’t necessarily mean you resonated with your audience by affecting their mindset.
Just because your clever article or professional video appeared before your audience, it doesn’t mean they engaged with it. It’s just there, one swipe or click away from being ignored. But once they pause long enough to let the video play or start reading the article, that’s when real resonance begins.
That engagement is what you should measure to determine the real impact of every piece of content....
Years ago, Renee Pawlish gave me much food with her excellent post on the challenges of online book promotion. In it, she mentions two resources that highlight word-of-mouth and reviews as the only ways to sell books.
Metrics & ROI - To portray data effectively, use simple and informed graphs to reveal the story behind the data. This article focuses on how to apply data visualization techniques in marketing operations to make a real impact.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.