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5 Ways Content Marketing Can Drive: Social Sharing

5 Ways Content Marketing Can Drive: Social Sharing | marketing | Scoop.it

Spoiler alert: Content marketing and social media are not the same thing. While the two must operate in tandem, one is never sufficient without the other.


Via Rami Kantari
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3 Communication Tips for Leaders Who Suck at Storytelling | Fast Company

3 Communication Tips for Leaders Who Suck at Storytelling | Fast Company | marketing | Scoop.it

It's advice we've all heard before: Want to be compelling? Tell a story. Tap into the eons-old human compulsion to craft a narrative, say what happened, spin a yarn.


That’s sound advice. But on a practical level, anyway, it's like telling someone, "Hey, be funny." And while just about anyone can go through the motions and tell you a joke, chances are you only know a handful of people who can really make you laugh.


It's much the same with telling stories in business environments. We tell stories all the time in social settings, just for the fun of it. But those run-of-the-mill narrative chops don't always serve us well when we step into meetings and give pitches and deliver presentations. And for leaders who've risen through the ranks for their analytical skills or happen to be second-rate storytellers even at cocktail parties, the challenge is all the greater.


These three techniques are for them....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 15, 3:06 AM

3 tips to help you tell stories better.

Rescooped by hjalmar hernandez from marketing
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6 Essential Social Media Lessons From Top Executives

6 Essential Social Media Lessons From Top Executives | marketing | Scoop.it
Learn six essential social media best practices from the execs who do them best.

Via Rami Kantari, hjalmar hernandez
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6 Essential Social Media Lessons From Top Executives

6 Essential Social Media Lessons From Top Executives | marketing | Scoop.it
Learn six essential social media best practices from the execs who do them best.

Via Rami Kantari
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Rescooped by hjalmar hernandez from Social Media, SEO, Mobile, Digital Marketing
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Content, Shares, and Links: Insights from Analyzing 1 Million Articles

Content, Shares, and Links: Insights from Analyzing 1 Million Articles | marketing | Scoop.it

This summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links.


Via Kamal Bennani
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Rescooped by hjalmar hernandez from marketing
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7 Ways to Cultivate Your Daily Blogging Practice

7 Ways to Cultivate Your Daily Blogging Practice | marketing | Scoop.it

Using a blog to connect with your audience by writing articles is great, but how do you create consistent content that you're not paid to do?


Via Kamal Bennani, hjalmar hernandez
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Yorke Communications's curator insight, August 19, 2014 2:12 AM

Great info.  To rank well in search engine and  to engage your audience is main objective of your blog. Here you can read http://www.yorkecommunications.com/best-practices-for-seo-copywriting-in-2014/

Rescooped by hjalmar hernandez from Social Media, SEO, Mobile, Digital Marketing
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7 Ways to Cultivate Your Daily Blogging Practice

7 Ways to Cultivate Your Daily Blogging Practice | marketing | Scoop.it

Using a blog to connect with your audience by writing articles is great, but how do you create consistent content that you're not paid to do?


Via Kamal Bennani
more...
Yorke Communications's curator insight, August 19, 2014 2:12 AM

Great info.  To rank well in search engine and  to engage your audience is main objective of your blog. Here you can read http://www.yorkecommunications.com/best-practices-for-seo-copywriting-in-2014/

Rescooped by hjalmar hernandez from Social Media, SEO, Mobile, Digital Marketing
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Semantic Web Marketing and G+

Semantic Web Marketing and G+ | marketing | Scoop.it

The semantic web and semantic search are a real paradigm shift. With that in mind, here are three reasons that Google+ should be your main online web strategy.


Via Kamal Bennani
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Rescooped by hjalmar hernandez from Social Media, SEO, Mobile, Digital Marketing
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6 Content Ideas Every Marketer Should Steal From IBM

6 Content Ideas Every Marketer Should Steal From IBM | marketing | Scoop.it

IBM’s content strategist shares ideas to help scale processes and provide customers with more remarkable experiences. 


Via Kamal Bennani
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Are You Measuring The Real Impact Of Your Content Marketing?

Are You Measuring The Real Impact Of Your Content Marketing? | marketing | Scoop.it

The main question every marketer needs to answer is, “Did our content resonate with the audience?”

Looking at common metrics such as likes, shares, tweets, views, and so on measures distribution. But wide distribution doesn’t necessarily mean you resonated with your audience by affecting their mindset.

Just because your clever article or professional video appeared before your audience, it doesn’t mean they engaged with it. It’s just there, one swipe or click away from being ignored. But once they pause long enough to let the video play or start reading the article, that’s when real resonance begins.

That engagement is what you should measure to determine the real impact of every piece of content....


Via Jeff Domansky
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Denise Gabbard's curator insight, January 13, 3:59 PM

Engagement is the true measure of the impact your content has with your audience. 

John Norman's curator insight, January 14, 2:40 AM

Wouldn't it be nice if your could set it and forget it!. Unfortunately if you don't measure it you cannot manage it.  Take some advice from this article.

EXO B2B's curator insight, February 22, 8:13 PM

We fall easily for the buzz. Measure what matters!

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Why Social Media Promotion May Not Work for You...

Why Social Media Promotion May Not Work for You... | marketing | Scoop.it
Years ago, Renee Pawlish gave me much food with her excellent post on the challenges of online book promotion. In it, she mentions two resources that highlight word-of-mouth and reviews as the only ways to sell books.

Via Cendrine Marrouat - cendrinemarrouat.com
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Rescooped by hjalmar hernandez from Extreme Social
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The 30 Best Business Books for Online Marketers

The 30 Best Business Books for Online Marketers | marketing | Scoop.it
A great collection of business books on psychology, neuromarketing, writing, advertising, and more.

Via Rami Kantari
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judyhaar's curator insight, August 31, 2015 2:43 PM

This author is terrific

Rescooped by hjalmar hernandez from Social Media, SEO, Mobile, Digital Marketing
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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Social Media Definitions: The Ultimate Glossary of Terms You Should Know | marketing | Scoop.it

Keep up with social media's evolving landscape by reviewing this comprehensive glossary of social media marketing terms.


Via Kamal Bennani
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Marco Favero's curator insight, September 6, 2015 8:54 AM

aggiungere la vostra comprensione ...

Ann Windham's curator insight, September 9, 2015 10:01 AM

New age of digital marketing brings new vocabulary -What does #%^* mean? 

Rescooped by hjalmar hernandez from TIC y educacion
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Five Tips for Painting a Clearer Marketing Ops Picture With Data Visualization

Five Tips for Painting a Clearer Marketing Ops Picture With Data Visualization | marketing | Scoop.it

Metrics & ROI - To portray data effectively, use simple and informed graphs to reveal the story behind the data. This article focuses on how to apply data visualization techniques in marketing operations to make a real impact.




Via Kamal Bennani, hjalmar hernandez
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Rescooped by hjalmar hernandez from Social Media, SEO, Mobile, Digital Marketing
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Learn How Brands Are Using Facebook Offers to Drive Sales

Learn How Brands Are Using Facebook Offers to Drive Sales | marketing | Scoop.it

Here are a few examples of how businesses have successfully integrated Facebook Offers into their marketing strategies.


Via Kamal Bennani
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