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A new approach to B2B data profiling, based on ‘business pain’

Customers are all different, aren't they? Well, of course they are. And you treat them as individuals. It's how you built your business, after all. But if you're looking for new customers in today's data-driven world, it's worth taking the opposite view: where they're alike. Not in surface factors like market cap or industry vertical.…
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Seo, Social & Email: 10 Best Practices

Seo, Social & Email: 10 Best Practices | Marketing and PR | Scoop.it
SEO, social media and email are three of the most important online tactics in digital marketing. Follow these 10 best practices for guaranteed success.
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Danielle Montgomery's curator insight, May 21, 2014 4:54 AM

To become part of the 'Digirati', it's important to get social media, SEO and email right! 

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Creating a Unified PR Strategy | b2bmarketing.net

Creating a Unified PR Strategy | b2bmarketing.net | Marketing and PR | Scoop.it
Where the B2B marketing community comes together to share information, news, insights and knowledge of B2B marketing issues.
Harriet Beckett's insight:

Unified PR strategies are the future for any digital communications 

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The Changing Face of PR | b2bmarketing.net

The Changing Face of PR | b2bmarketing.net | Marketing and PR | Scoop.it
Discover how the core principles of PR are staying the same, as media and methods of delivery change.
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Why you need to add PR to your SEO Strategy

Why you need to add PR to your SEO Strategy | Marketing and PR | Scoop.it
By bringing SEO and PR together, marketers can ensure their public image stays consistent and undivided...
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How to social proof your website | b2bmarketing.net

How to social proof your website | b2bmarketing.net | Marketing and PR | Scoop.it
Social proof your website and you will see the benefits, reaping sales and building trust in your brand – here’s how.
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Top 10 tips to skyrocket your customer retention | b2bmarketing.net

Top 10 tips to skyrocket your customer retention | b2bmarketing.net | Marketing and PR | Scoop.it
With so many companies craving customer loyalty, how do you make your business’s voice heard in an overcrowded digital world?
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How to Create the Perfect Customer Profile | b2bmarketing.net

How to Create the Perfect Customer Profile | b2bmarketing.net | Marketing and PR | Scoop.it
Boost your marketing strategy with pitch-perfect customer profiles. 
Harriet Beckett's insight:

Creating Customer Profiles

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5 ways to drive conversations through social proof | b2bmarketing.net

5 ways to drive conversations through social proof | b2bmarketing.net | Marketing and PR | Scoop.it
Five ways that you can use social proof to boost the bottom line.
Harriet Beckett's insight:

Social proof can it really influence your bottom line?

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An Easter Tale: How Marketing Has Been Reborn | b2bmarketing.net

An Easter Tale: How Marketing Has Been Reborn | b2bmarketing.net | Marketing and PR | Scoop.it
This infographic takes a light-hearted look at some of the key points in marketing’s history, dating all...
Harriet Beckett's insight:

Easter Fun!

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Automated Campaigns Enjoy 200% Higher Conversion Rates

Automated Campaigns Enjoy 200% Higher Conversion Rates | Marketing and PR | Scoop.it
These hard facts will help tailor your digital marketing campaigns for increased conversions. Modern digital marketing is driven by data as much as sentiment. Having accurate information based on the…
Harriet Beckett's insight:

Marketing automation is email automation on crack!! make sure you are implementing the right tools to reap the rewards

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Hypnotise Your Email Readers: Make Them Click Through | b2bmarketing.net

Hypnotise Your Email Readers: Make Them Click Through | b2bmarketing.net | Marketing and PR | Scoop.it
Where the B2B marketing community comes together to share information, news, insights and knowledge of B2B marketing issues.
Harriet Beckett's insight:

Are your emails being read? Find out how to get your audience not only to open but to actually read your emails!

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Nostalgia Marketing: Harnessing the Power of the Past

Nostalgia Marketing: Harnessing the Power of the Past | Marketing and PR | Scoop.it
Learn how nostalgia works, and why it's a great tool to tap into for your marketing.
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What Marketing Software do you Really Need? | b2bmarketing.net

What Marketing Software do you Really Need? | b2bmarketing.net | Marketing and PR | Scoop.it
You know your business needs marketing software – here are three tips to help you make the right choice.
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3 Measurement Points to Help Maximize Your Analysis Strategy

3 Measurement Points to Help Maximize Your Analysis Strategy | Marketing and PR | Scoop.it
Editor's Note: Today’s post comes courtesy of Dave Liloia, Director Sales Operations and Marketing Automation at Vertafore. Dave is sales and marketing geek
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Which Metrics to Measure | b2bmarketing.net

Which Metrics to Measure | b2bmarketing.net | Marketing and PR | Scoop.it
Discover which metrics to measure to increase the success of your next marketing campaign. 
Harriet Beckett's insight:

Which metrics should you measure to ensure your marketing campaign is targeted at the right audience?

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Why a Bad Review is More Valuable Than a Good Review | b2bmarketing.net

Why a Bad Review is More Valuable Than a Good Review | b2bmarketing.net | Marketing and PR | Scoop.it
Companies naturally shirk away from bad online reviews – but bad reviews could be their greatest ally . . .
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Social proof – the future of retail - Business Reporter

Social proof – the future of retail - Business Reporter | Marketing and PR | Scoop.it
Online reviews critical to purchase

The typical buying journey has changed for good. We live our lives in a digital world, where people of all ages are constantly plugged into devices, digital plat
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Why Quality is Better Than Quantity When Planning a Marketing Campaign

Big or small: whatever your data requirements, put quality first, or pay the price later – bad data can cripple your marketing campaigns and sales strategies so use data quality management to avoi…
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Why quality is better than quantity when planning a marketing campaign | b2bmarketing.net

Why quality is better than quantity when planning a marketing campaign | b2bmarketing.net | Marketing and PR | Scoop.it
Big or small: whatever your data requirements, put quality first, or pay the price later – bad data can cripple your marketing campaigns and...
Harriet Beckett's insight:

As I always say quality is better than quantity!!

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The Formula for Success: The True Value of Online Reviews - YouTube

Engaging with customers on online review sites isn't just a nice thing to do - it boosts revenues. Here's how much you could make...
Harriet Beckett's insight:

The value of online reviews

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Stop! Before You Start Planning Your Marketing Campaign - Have You Considered Your Business Data Analysis Needs? | b2bmarketing.net

Stop! Before You Start Planning Your Marketing Campaign - Have You Considered Your Business Data Analysis Needs? | b2bmarketing.net | Marketing and PR | Scoop.it
Successful marketing communications rely on your data being up to scratch – but is it? Here are some tips to get your contacts database into...
Harriet Beckett's insight:

Data is a hot topic, have you thought about your requirements yet?

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8 Hot Tips for Improving Marketing Conversion | Visual.ly

8 Hot Tips for Improving Marketing Conversion | Visual.ly | Marketing and PR | Scoop.it
Make the leap from lead to conversion with this cross-section of stats and tips from marketing automation expert Oracle Marketing Cloud and its class-
Harriet Beckett's insight:

Oracle Marketing Cloud formerly Eloqua improve your marketing conversion.

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Which Marketing Channel Should You Ditch in 2014? | b2bmarketing.net

Which Marketing Channel Should You Ditch in 2014? | b2bmarketing.net | Marketing and PR | Scoop.it
Where the B2B marketing community comes together to share information, news, insights and knowledge of B2B marketing issues.
Harriet Beckett's insight:

Is there a marketing channel that can be overlooked? Is direct marketing dead and is inbound the only way to go? 

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