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How E-commerce Sites can Prevent Pogosticking

How E-commerce Sites can Prevent Pogosticking | Marketing | Scoop.it
Are your customers pogosticking from one page to another? Here's how your e-commerce site can easily maximize conversion rate.
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7 Ways to Spice Up Your Email Signature

7 Ways to Spice Up Your Email Signature | Marketing | Scoop.it
Effective personal branding can even help you land your dream job. An often overlooked way to showcase what you bring to the table lies in your email signature.
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Seven Building Blocks of a Customer-Centric Marketing Strategy

Seven Building Blocks of a Customer-Centric Marketing Strategy | Marketing | Scoop.it

Customer Relationships - A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work.

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5 Ways to Use Storytelling in Your Social Media Marketing

5 Ways to Use Storytelling in Your Social Media Marketing | Marketing | Scoop.it
Do you want to use storytelling in your social media marketing? In this article, you'll discover how to use storytelling in your social media marketing.

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Top 7 Missed Opportunities in Social Media Marketing | LeadSift Blog

Top 7 Missed Opportunities in Social Media Marketing | LeadSift Blog | Marketing | Scoop.it
7 missed opportunities in social media http://t.co/Adld169bIR #marketing #contentmarketing #B2B #digitalmarketing #inboundmarketing #smm
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Apple Wins Again In Ongoing Patent Litigation With Samsung | TechCrunch

Apple Wins Again In Ongoing Patent Litigation With Samsung | TechCrunch | Marketing | Scoop.it
A federal appeals court on Thursday ruled Samsung should have been barred from retailing products that infringe on Apple's patents. Apple had been denied an..
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How can you get more ROI in a multi-screen world? | Web Video Marketing Portugal

How can you get more ROI in a multi-screen world? | Web Video Marketing Portugal | Marketing | Scoop.it
How can you get more ROI in a multi-screen world?
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Your Secret Mental Weapon: 'Don't Let the Perfect Be the Enemy of the Good'

Your Secret Mental Weapon: 'Don't Let the Perfect Be the Enemy of the Good' | Marketing | Scoop.it
Now, get busy accepting good enough as a great place to start.
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Marketing Automation and SEO: Subdomains vs. Subdirectories

Marketing Automation and SEO: Subdomains vs. Subdirectories | Marketing | Scoop.it

'In this post, I’m going to offer some insight into how to best use marketing automation platforms for SEO and how to avoid some of the most common pitfalls.

 

But first, let’s take a step back and remember why marketing automation platforms came into existence and put their value into the right context'.

 

Read more at: http://www.business2community.com/seo/marketing-automation-and-seo-subdomains-vs-subdirectories-01295716


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wanderingsalsero's curator insight, August 8, 2015 1:28 PM

I haven't read this but I know enough about the question to know the answer has value. This would probably be worth a read by any business owner too.

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Using Google+ and Pinterest Search for Long-Term Impact

Using Google+ and Pinterest Search for Long-Term Impact | Marketing | Scoop.it

The potential benefit social media can give to brands comes from the long-term benefits of consistent and quality social media content.


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7 Tips for Increasing Your Click-Through Rates on Facebook

7 Tips for Increasing Your Click-Through Rates on Facebook | Marketing | Scoop.it
If you want more traffic from Facebook, you have to focus on getting more shares and likes, right? Although that’s true, it’s not the only way to genera
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Develop Your Content Marketing Strategy

Develop Your Content Marketing Strategy | Marketing | Scoop.it
There is no way the importance of a strong content marketing strategy can be overstated. While the web continues to grow, change and adapt t

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Study: How Marketers Optimize Their Social Media Content

Study: How Marketers Optimize Their Social Media Content | Marketing | Scoop.it
Our Social Media Content Optimization Survey looks into the strategies marketers are using to optimize their social content and how effective they’ve been.
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50 universal truths that will make you more successful

50 universal truths that will make you more successful | Marketing | Scoop.it
No matter what is going on in your career...
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Amazon claims eyeball leadership, rewards shoppers

Amazon claims eyeball leadership, rewards shoppers | Marketing | Scoop.it
Read more about Amazon claims eyeball leadership, rewards shoppers on Business Standard. Graph puts Amazon in lead with over 30 mn monthly unique visitors as of Oct 2015
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Facebook just made it easier to share content from other apps

Facebook just made it easier to share content from other apps | Marketing | Scoop.it
Facebook showed off a new share extension for iOS Wednesday that makes it easier for people to control what they are sharing.
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Top 25 Social Media Marketing Tips from the Experts

Top 25 Social Media Marketing Tips from the Experts | Marketing | Scoop.it
Business 2 Community
Top 25 Social Media Marketing Tips from the Experts
Business 2 Community
Social media has increasingly become the significant driving force in marketing.

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How social media has changed marketing

How social media has changed marketing | Marketing | Scoop.it

Here’s a closer look at how exactly social media has changed marketing and how more and more marketing and advertising campaigns are integrating social as a key component.


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AttorneyRankings's curator insight, September 18, 2015 12:22 PM

Social media and social networking are no longer in their infancy. As these platforms continue to grow rapidly, they become important pieces of the online architecture and experience that reshape the way brands engage with their consumers.

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FACEBOOK MARKETING SUCCESS: Proven Ways To Generate More Traffic, Leads and Profits

Whether you’ve reached a plateau with your Facebook marketing, or you want to optimize your presence to meet specific goals, this deep dive with world-renowned Facebook marketing partner and expert, Mari Smith, is for you. Mari's proven Facebook marketing success system will help you to launch a new product, drive in-store sales, increase online sales or simply build brand awareness. Using the right methodology, Facebook can help you reach the right people, at the right time, on the right devices...cometo this session and find out how, step-by-step!

Via Brian Yanish - MarketingHits.com
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The Top 15 Video Marketing Statistics for 2015

Do you need some juicy video marketing statistics to help get your boss to green light your department's video project? Do amazing video marketing statistics m…

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5 Reasons Why Social Media Is Important To Your Inbound Marketing Strategy

5 Reasons Why Social Media Is Important To Your Inbound Marketing Strategy | Marketing | Scoop.it
Not sure how social media helps your Inbound Marketing Strategy? Here are 5 reasons why you need social media to do Inbound Marketing effectively.
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3 Ways to Manage Your Online Reputation Like a Pro

3 Ways to Manage Your Online Reputation Like a Pro | Marketing | Scoop.it
With the proliferation of social channels, it

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Why #H2H Broke Twitter

Why #H2H Broke Twitter | Marketing | Scoop.it

A year ago Bryan Kramer coined the term “There is no more B2B or B2C. It’s H2H: Human to Human” and accompanied it with the now infamous #H2H hashtag. It was truly amazing to see how this very simple concept caught on like wildfire. In fact H2H was just named as the business term most likely to “catch on” in 2015 so move over “disruption”!

 

The revolutionary nature of this term is in its simplicity andrelatability. It’s so easy to get caught up in Corporate-Speak where everyone becomes a labeled statistic or grouped into acronyms. Before long your strategy can begin to look like anighmarishalgebra problem.ROI of B2C= X per month where C=GenZand B=Electronics Products. Solve for X...


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Jeff Domansky's curator insight, January 24, 2015 10:14 AM

H2H is a concept worth considering by marketers. Learn more about this trend.

Julie Rescourio's curator insight, January 25, 2015 4:09 AM

On l'oublie trop souvent !

The Agile Monks's curator insight, January 25, 2015 3:43 PM

First off H2H - yes, it catching on would be nice - as was is really sad is that we have lost the concept of a HUMAN BEING for so long, that it has been a downfall for many industries. CRM - what relationship?  If all you are doing is using it to SELL MORE. Customer Service and Support and Tech Support - where is the HUMAN factor in so much of what companies are doing to systematize and "technofy", rather than realizing that the Service and Support comes from the HUMAN being - both the Human in the Customer and the Human in the Service Provider. We need to remember that the HUMAN SPIRIT and it's desire to make a difference, to be different, and to serve a purpose, will always trump the business and the consumerism.  Let us be US and let US be the humanity and the love and the divine spark that exists in each of US.  We can then be the people we hopefully want and desire to be. Serve other first and foremost, and ultimately you shall be served.  Long live the HUMAN. :)

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Google Still Doing At Least 1 Trillion Searches Per Year

Google Still Doing At Least 1 Trillion Searches Per Year | Marketing | Scoop.it
Companyis sticking with figure it gave in 2012 but stressesit's"over" that amount. How much over, Google's not saying.
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What Are The Best Times to Post on Social Media

What Are The Best Times to Post on Social Media | Marketing | Scoop.it
Have you ever wondered when you should be sharing your content on the social web? Your visitors and followers prefer using social media sites during specific

Via Kamal Bennani
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Marco Favero's curator insight, January 3, 2015 5:45 AM

aggiungi la tua intuizione ...

Susan Antigone's curator insight, January 3, 2015 11:50 AM

Want to reach your target audience?