Por cuarto año consecutivo, la Asociación de Marketing de España presenta su Estudio sobre el Análisis del Marketing en España (AMES). Este informe cuantifica el impacto económico de la actividad de marketing, por función y sector.
Why good music marketing goes beyond targeting the bands with the most social fans, Social media is having a game-changing impact on music, and increasingly the 'numbers' are influencing strategic decisions at the highest level, says Tim Dellow, creative director and founding partner, LoveLive, who explored whether a 'fans-first' approach is the future of the music business for a Social Media Week panel event. | Marketing Magazine
Guillermo García's insight:
Why good music marketing goes beyond targeting the bands with the most social fans?
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