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Advertisers Find Sneaky New Way to Make You Watch Commercials

Advertisers Find Sneaky New Way to Make You Watch Commercials | Marketing | Scoop.it

Check out a new place some brands have started airing their commercials. You won't be able to look away. Seriously.


Via Kamal Bennani
Grant Epstein, MBA's insight:

I have seen this many times.  Have to say, did not really bother me, nor inspire me to buy the product.

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PivotPointBrands's curator insight, November 15, 2013 6:16 PM

Wait until you see ads for Cascade in your hymnals at church or in your 8-year old's arithmetic book. Brands will intrude where they can and won't back off until customers pull away.  Sad but true.

Louie Helm's curator insight, November 16, 2013 5:22 AM

Now that Vicarious broke CAPTCHAs, I guess we have to watch ads to prove we're human.

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Rescooped by Grant Epstein, MBA from Marketing in Motion
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Oscars host Ellen DeGeneres poses for Samsung sponsored selfie, but tweets from her iPhone

Oscars host Ellen DeGeneres poses for Samsung sponsored selfie, but tweets from her iPhone | Marketing | Scoop.it
Samsung's promotional efforts to pose celebrities at the Oscars next to its products took an embarrassing turn when the host of the event, Ellen DeGeneres, tweeted before, during and after the event from her iPhone.

Via Joachim Scholz, PhD
Grant Epstein, MBA's insight:

Umm, WHOOPS!

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Joachim Scholz, PhD's curator insight, March 4, 6:08 AM

Samsung has used celebrity endorsement for quite a while to market their top smart phones, but the difficulties are immense when it comes to something so inherently social as smart phones. Ellen DeGeneres, Franz Beckenbauer, and David Beckham could easily tell the world how much they love Kellog's Corn Flakes, but if they ate muesli in their home no one would really know. But not so much with smart phones, and Samsung struggles that they pay top dollars to celebrities to endorse Samsing phones but then go on and tweet and take pictures with iPhones.

 

 

Jiamei Li's curator insight, August 15, 1:35 AM

This is an interesting topic for marketing communication barrier. The Oscar host made Samsung's promotional efforts fail to communicate the right information to the target audience such as post unclear selfie. The worse thing is the host using iPhone to tweet.It seems to help iPhone to promote their product instead of promoting Samsung. It is marketing communication barriers, The marketer of Samsung lack of the right marketing promotional strategies by carefully design the process which make them waste of money and embarrass the brand image. 

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'Dumb Starbucks' Parody Coffee Shop Opens in LA

'Dumb Starbucks' Parody Coffee Shop Opens in LA | Marketing | Scoop.it
Behold Dumb Starbucks, some sort of art thing happening in Los Feliz, California. As reported by SCPR, Dumb Starbucks looks exactly like a normal Starbucks, except it has the...
Grant Epstein, MBA's insight:

I could be wrong, but I think they basically shot themselves in the foot with their FAQs.

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29 Free Marketing Tools To Improve Your Work Today

29 Free Marketing Tools To Improve Your Work Today | Marketing | Scoop.it
Everyone loves free marketing tools that can make your work easier. Give this list of 29 simple tools a try for greater marketing efficiency.
Grant Epstein, MBA's insight:

Great information from @CourtneySeiter

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Social media sizzles with story of man killed over Sochi Olympic rings failure - The Denver Channel

Social media sizzles with story of man killed over Sochi Olympic rings failure - The Denver Channel | Marketing | Scoop.it
The Denver Channel Social media sizzles with story of man killed over Sochi Olympic rings failure The Denver Channel A rumor that a man was killed over the Winter Olympic Games Opening Ceremony Olympic Rings snafu made a big splash across social...
Grant Epstein, MBA's insight:

Trust, but verify!

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Why Facebook is blue: The science of colors in marketing - - The Buffer Blog

Why Facebook is blue: The science of colors in marketing - - The Buffer Blog | Marketing | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
Grant Epstein, MBA's insight:

Here are our thoughts on how color impacts your website

 

http://www.intechnic.com/blog/color-psychology-101-how-color-affects-perception-of-your-website/

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8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)

8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown) | Marketing | Scoop.it
Read about the risks you run when you buy an email list to aid your marketing efforts -- and why building lists through inbound methods is the way to go.
Grant Epstein, MBA's insight:

But, if you want to use email marketing for prospecting, here are things you can do to improve your results and mitigate the risks above

http://www.intechnic.com/blog/10-keys-to-successful-prospect-email-marketing/ ;

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The Downside of Word of Mouth Marketing : @StickyBranding

The Downside of Word of Mouth Marketing : @StickyBranding | Marketing | Scoop.it
Every company wants client referrals, but are you too dependent on word of mouth marketing? The 5 pitfalls of word of mouth marketing.
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5 Important Email Tips for Converting Prospects to Customers

5 Important Email Tips for Converting Prospects to Customers | Marketing | Scoop.it
The harder you make it for your prospects to become customers, the fewer will. Most marketers agree that lead generation and lead conversion are the bedrocks of their efforts.
Grant Epstein, MBA's insight:

Check out additional tips on email marketing here - http://www.intechnic.com/blog/10-keys-to-successful-prospect-email-marketing/

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LinkedIn: Top 25 Social Media Experts to Follow

LinkedIn: Top 25 Social Media Experts to Follow | Marketing | Scoop.it
Jason Miller recently posted on social media that he felt like he had given birth when his newest creation was finally published. No doubt he’s proud of this baby!
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9 Ways Social Media Marketing Will Change in 2014

9 Ways Social Media Marketing Will Change in 2014 | Marketing | Scoop.it
We asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months.
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10 Stats About Inbound Marketing That Will Make Your Jaw Drop

10 Stats About Inbound Marketing That Will Make Your Jaw Drop | Marketing | Scoop.it
Inbound marketing is all about the numbers. Even if you're an expert, here are 10 statistics we bet you didn't know.
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Lingerie Brand Aerie Isn't Retouching Its Models With Photoshop For Its New Ad Campaign

Lingerie Brand Aerie Isn't Retouching Its Models With Photoshop For Its New Ad Campaign | Marketing | Scoop.it
Hooray!

Via Joachim Scholz, PhD
Grant Epstein, MBA's insight:

This is great!  

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Joachim Scholz, PhD's curator insight, January 22, 8:14 AM

In the wake of the Abercrombie & Fitch controversy, American Eagle's Aerie lingerie brand is going down the Dove way of real beauty. In its latest campaign, Aerie does not photoshop its models and instead goes with a "real beauty" theme. A smart move for sure to differentiate itself from its competitors, which are criticized for their overall sexual appeal (A&F) and for promoting unrealistic body types (Victoria Secret).

 

Aerie hopes that this new move will not only earn them goodwill from customers, but that their customers reward them with word-of-mouth as well. In order to facilitate engagement, Aerie suggests a hastag to use on instragram and twitter to be featured on their main page. Pretty standard engagement strategy, and I think the real question will lie in whether their target audience will find this move genuine, or whether the dominant writing that "The girl in this photo has not been retouched", which is found on almost every ad, is seen as a sign that this is just a marketing ploy. It will be interesting to see whether this is part of a long-term strategic positioning of aeri, which would certainly make sense.

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Start 2014 Off Right: Five Marketing Trends You Need to Know

Start 2014 Off Right: Five Marketing Trends You Need to Know | Marketing | Scoop.it
Marketing Strategy - 2014 promises to be just as transformative as 2013 was. Here are five trends that will be affecting marketing; keep them top of mind.
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10 Lead Generation Strategies To Try In 2014

10 Lead Generation Strategies To Try In 2014 | Marketing | Scoop.it
In the B2B world, every contact is an opportunity. Leads keep your business running and turning engagement into conversion is essential to profitability. F
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The 3 Biggest Content Marketing Myths on the Web - Business 2 Community

The 3 Biggest Content Marketing Myths on the Web - Business 2 Community | Marketing | Scoop.it
Grant Epstein, MBA's insight:

Great Content Marketing Info from @B2Community 
Check out tips from @Intechnic on getting started

http://www.intechnic.com/blog/a-complete-guide-to-building-a-content-marketing-strategy-from-the-ground-up/

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11 Essential Ingredients Every Blog Post Needs [Infographic] - Copyblogger

11 Essential Ingredients Every Blog Post Needs [Infographic] - Copyblogger | Marketing | Scoop.it
So. You think you’ve got yourself a good blog post. You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day. Now it’s time to edit that bad dog — ruthlessly. So that it has a fighting chance in the trenches. You’ll want to[ Continue Reading... ]
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PR & Marketing for Startups

PR & MARKETING FOR STARTUPS Courtney Boyd Myers Director of Audience Development, General AssemblyFriday, December 7, 12
Grant Epstein, MBA's insight:

Great Information here! #marketing @Intechnic

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12 Ecommerce Must-Haves for 2014

12 Ecommerce Must-Haves for 2014 | Marketing | Scoop.it
Technology and consumer expectations change the face of ecommerce on a daily basis. So, what do you need to be prepared for the coming year? Read on to find out.
Grant Epstein, MBA's insight:

Great info here.  We would also add...

 

http://www.intechnic.com/blog/ten-tips-for-increasing-online-sales/

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Social media control

Social media control | Marketing | Scoop.it
It's a given in today's newsrooms. Twitter, Facebook and other social media are just part of the job. Reporters and anchors are expected to feed the beast, drum up followers and interact with them,...
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25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC] - AllTwitter

25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC] - AllTwitter | Marketing | Scoop.it
25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC]
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Advanced Social Listening: Intent-to-Purchase Conversation & ROI - Business 2 Community

Advanced Social Listening: Intent-to-Purchase Conversation & ROI - Business 2 Community | Marketing | Scoop.it
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10 reasons why small business can't ignore social media an infographic

10 reasons why small business can't ignore social media an infographic | Marketing | Scoop.it
10 reasons why small business can't ignore social media, an infographic From apps to social media to mobile payment, doing business in the digital age
Grant Epstein, MBA's insight:

http://www.intechnic.com/blog/how-to-optimize-your-website-content-for-sharing-on-social-media/

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The Better Product Always Wins -- And Other Marketing Myths - AdAge.com

The Better Product Always Wins -- And Other Marketing Myths
AdAge.com
It's been my experience that most chief executives pay lip service to marketing and place their bets on innovation.
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- Start Up Business Ideas

- Start Up Business Ideas | Marketing | Scoop.it
Magentic Writing Always wanted to write a truly magnetic Blog post? The article readers come back for, time after time?
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What Does the Fox Say? B2B Companies Need Visual Style

What Does the Fox Say? B2B Companies Need Visual Style | Marketing | Scoop.it

As storytelling becomes more and more part of marketing, another trend has come into focus: Brands are becoming more visual.

 

... It underscores a point we made in Content Rules about the opportunity of e-books (quoting Jonathan Kranz):

 

"What’s the difference between an e-book and a white paper? A white paper is a guy in a grey flannel suit: a man of stature who wants to establish authority by demonstrating what he knows in a formal manner. The e-book, meanwhile, is the colleague in a Hawaiian shirt who sits next to you at the bar, eager to share insights hard won through experience"....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 22, 9:52 AM

Ann Handley shares good case study in visual business storytelling.