This week, we traveled to Greece to chat with Stavros Kontakstis, Partner and Strategy Director at Avakon+, an innovative social media agency based in Athens. In this installment, Stavros introduces us to the Splinternet and filled us in on the most important considerations for content planning. For more insights into the ever-changing world of social, you can follow Stavros on Twitter. - See more at: http://blog.unmetric.com/2014/07/beyondthenumbers-week-four/#sthash.VUp9qkgb.dpuf
All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The marketing divide between online and offline spheres can be so epic, in fact, that it’s not uncommon inside companies to see separate print, Web and social marketing teams using different strategies and launching campaigns that are in no way connected.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.