Marketers must consider Google+ as one of their top social media marketing channels due to its rising popularity and growing user base. Excerpt... Google+ is now one of the most influential channels for social media marketing on the web – GlobalWebIndex data shows its user counts have eclipsed Twitter, securing the number two spot just behind Facebook. Business Insider reported that with 359 million active users, Google+ beats Twitter’s 297 million, according to the latest figures.
Condensed... One of the more recent developments on that front is Google Authorship – a way to link your content to your Google+ profile, which clarifies your identity as the author and, not incidentally, provides another means for people to find you online using everyday SEO keywords. It takes some optimization of your Google+ profile, of course, including a nice headshot and your name prominently displayed, but the efforts can pay off with Google Authorship. When someone enters your keywords into the browser, your content title tag includes that headshot and even a byline hyperlinked back to Google+, where your new fans may now connect with you. Is Authorship for You? The answer is yes – if you want a tactic to help increase engagement with visitors and drive click-throughs. That may sound like a no-brainer (who wouldn’t want that?), but you must also enter into Google Authorship with some consideration how it ties into your entire online presence.
Open innovation is changing the economics of advertising.
Each open innovation agency (and there are many) has its own revenue model, but common to all of them is the basic proposition of expanding the agency's capabilities by tapping the wisdom of a global self-selected crowd of creatives, strategists, and fans. In his research on InnoCentive, the first global Internet-based platform designed to match problems with creative problem-solvers, Harvard Business School professor Karim Lakhani observed that the further a problem was from the solvers' field of expertise, the more likely they were to solve it. Since few companies have the resources to hire the diverse disciplinary expertise found in open innovation networks, agencies will have to tap these networks if they hope to compete on creative output.
The best (and worst) social media marketing features iMedia Connection Social media has proven to be a rewarding use of marketing dollars. Go figure. And the market sees the value as clearly as the marketers.
Memeburn 6 serious strategies for making sure mobile marketing doesn't leave you behind Memeburn If you have a mobile marketing campaign, your target audience can have access to your business any time of the day or night, 7 days a week, 365 days a...
Excerpt... Email marketers experienced an average open rate of 19.7% last year, although top-performing companies had an open rate almost twice as high, a report from email marketing services provider Silverpop found. According to Silverpop's “2013 Email Marketing Benchmark Study: An Analysis of Messages Sent Q1-Q2 2012,” the companies in the top quartile of the study experienced average unique email open rates—defined as one open per recipient—of 35.7%. Average top-quartile open rates were similar to this throughout the U.S., Canada and the Europe/Middle East/Africa regions, but hit 44.6% among best-performing email marketers in the Asia-Pacific region.
Key excerpts... Fueling the highest increase in adoption of apps from the Eloqua AppCloud, marketers are engaging their buyers and extending their reach through social networks by adding apps to their landing pages. This is a dramatic shift from what we’ve seen in the data before. Previously, the biggest increases in adoption were generally from more marketers using apps within their marketing campaign flows – such as adding Webinar apps to automate registration and follow up in their webcast event program. So, why might this be? Marketers are looking for different ways to reach potential buyers, wherever they may be. Sites such as Facebook or LinkedIn are a great start. Facebook’s web site cites 1.11 billion active monthly users as of March, 2013 and LinkedIn is highlighting 1 billion connections as part of their 10th anniversary this year. These networks are filled with potential buyers and have the added benefit of having your content endorsed and delivered by a peer or friend!
Email Marketing - Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
Content marketing effectiveness is a common concern among marketers, according to CMI research in North America, Australia and the UK. Think about these 13 reasons why your content marketing might fail ...
...While each of us has our own challenges that we need to bear and break through, here are a few particularly troubling ones that have been on my mind:
1. Your content is all about you: Remember, customers don’t care about you; they care about themselves and their problems. We often forget that point when we describe how wonderful our widget is (which no one cares about).
2. Your fear of failing paralyzes you: Taking chances with your content and experimenting a bit reveals the possibilities for your content marketing, and uncovers new and valuable customer stories.
3. You’re setting the bar too low: Your content marketing should be the best in your industry — better than all your competition, and better than the media and the other publishers in your space. How can you be the most trusted expert in your industry if your content marketing doesn’t reflect these high standards?...
Viral Marketing for Marvel's Agents of SHIELD Kicks Off Superherohype.com As we've gotten our first taste of what “Marvel's Agents of S.H.I.E.L.D.” will be like in the first trailer, the viral marketing for the new series is really starting to take...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.