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10 TRENDS FOR 2015 | trendwatching.com

10 TRENDS FOR 2015 | trendwatching.com | Marketing | Scoop.it
Innovation opportunities to run with – and profit from – in 2015!
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40 Maps They Didn’t Teach You In School

40 Maps They Didn’t Teach You In School | Marketing | Scoop.it
By the time we graduate high school, we learn that they never taught us the most interesting things in there.
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Three essential email marketing tips

Three essential email marketing tips | Marketing | Scoop.it
Email is alive and kicking. Worldwide there are almost four times more email accounts (4.4bn) than the number of users on Facebook (1 bn) and Twitter (250m) users combined.
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Top 10 Greatest Empires In History - Listverse

Top 10 Greatest Empires In History - Listverse | Marketing | Scoop.it
The definition of an empire is when a single entity has supreme rule and power over a vast area of territory which consists of peoples of different ethnicity and nationality.
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How to Integrate Google+ Into Your Online Marketing Initiative - Search Engine Journal

How to Integrate Google+ Into Your Online Marketing Initiative - Search Engine Journal | Marketing | Scoop.it
Google+ is Google’s social network and was launched in mid 2011.
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Google+ is the local search leader in social media marketing - Brafton

Google+ is the local search leader in social media marketing - Brafton | Marketing | Scoop.it
Marketers must consider Google+ as one of their top social media marketing channels due to its rising popularity and growing user base. Excerpt... Google+ is now one of the most influential channels for social media marketing on the web – GlobalWebIndex data shows its user counts have eclipsed Twitter, securing the number two spot just behind Facebook. Business Insider reported that with 359 million active users, Google+ beats Twitter’s 297 million, according to the latest figures.
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Everything you need to know about Google Authorship - Shebang

Everything you need to know about Google Authorship - Shebang | Marketing | Scoop.it
Condensed... One of the more recent developments on that front is Google Authorship – a way to link your content to your Google+ profile, which clarifies your identity as the author and, not incidentally, provides another means for people to find you online using everyday SEO keywords. It takes some optimization of your Google+ profile, of course, including a nice headshot and your name prominently displayed, but the efforts can pay off with Google Authorship. When someone enters your keywords into the browser, your content title tag includes that headshot and even a byline hyperlinked back to Google+, where your new fans may now connect with you. Is Authorship for You? The answer is yes – if you want a tactic to help increase engagement with visitors and drive click-throughs. That may sound like a no-brainer (who wouldn’t want that?), but you must also enter into Google Authorship with some consideration how it ties into your entire online presence.
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Dazzling Infographics Design Elements | EntheosWeb

Dazzling Infographics Design Elements | EntheosWeb | Marketing | Scoop.it
Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
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A Top LinkedIn Exec On Why Content Marketing Matters More Than ...

A Top LinkedIn Exec On Why Content Marketing Matters More Than ... | Marketing | Scoop.it
Today the brand voice takes a front seat while the hard sell takes a step back and artfully communicating to your audience is critical in a feedbased...
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[INFOGRAPHIC] Marketing Technology LUMAscape - LUMA Partners

SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.

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marketingIO's curator insight, May 10, 2013 8:37 AM

Cynthia Jennings, a friend and LinkedIn connection, pointed this out the other day, and we wanted to get this to you. It's an eyechart, but fascinating look at the marketing technology space. LUMA Partners have other similar "scapes" that can be found here.


Umesh Choori's curator insight, May 22, 2013 5:25 AM

Excellent overview, missnig some solutions, some solutions across multiple areas.  New spaces evolving, others merging, new solutions being added ... very dynamic indeed.

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The End of Traditional Ad Agencies - HBR

The End of Traditional Ad Agencies - HBR | Marketing | Scoop.it
Open innovation is changing the economics of advertising.

 

Key excerpt...

 

Each open innovation agency (and there are many) has its own revenue model, but common to all of them is the basic proposition of expanding the agency's capabilities by tapping the wisdom of a global self-selected crowd of creatives, strategists, and fans. In his research on InnoCentive, the first global Internet-based platform designed to match problems with creative problem-solvers, Harvard Business School professor Karim Lakhani observed that the further a problem was from the solvers' field of expertise, the more likely they were to solve it. Since few companies have the resources to hire the diverse disciplinary expertise found in open innovation networks, agencies will have to tap these networks if they hope to compete on creative output.


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marketingIO's curator insight, May 10, 2013 9:28 AM

Crowdsourcing revising the agency model? Sure. But we think there are other factors involved, all of which involve marketing technology. The question is: how long before all sizes and types of systems integrators will have their own marketing practices? Which is easier to hire: marketing technologists or creatives? We're seeing marketing practices with the major service providers, e.g., Accenture, IBM, etc. It won't be long before this all filters downward, ultimately destroying agencies as we know them today. It is the technology that will drive the marketing, and technology resides with systems integrators, service providers and IT shops. If you want to be a Mad Man, join a systems integrator!!!!!


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The best (and worst) social media marketing features - iMedia Connection

The best (and worst) social media marketing features - iMedia Connection | Marketing | Scoop.it
The best (and worst) social media marketing features
iMedia Connection
Social media has proven to be a rewarding use of marketing dollars. Go figure. And the market sees the value as clearly as the marketers.
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6 serious strategies for making sure mobile marketing doesn't leave you behind - Memeburn

6 serious strategies for making sure mobile marketing doesn't leave you behind - Memeburn | Marketing | Scoop.it
Memeburn 6 serious strategies for making sure mobile marketing doesn't leave you behind Memeburn If you have a mobile marketing campaign, your target audience can have access to your business any time of the day or night, 7 days a week, 365 days a...
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Marketers' misconceptions about engaging influencers

Marketers' misconceptions about engaging influencers | Marketing | Scoop.it
Here's a guide on how to engage influencers, bloggers and publications.
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MarketingCharts: charts & data for marketers in online, Excel and PowerPoint formats

MarketingCharts: charts & data for marketers in online, Excel and PowerPoint formats | Marketing | Scoop.it
Marketing data + charts for marketers, analysts, consultants. Useful spreadsheet .xls and .ppt slidedeck downloads to prepare your presentations and budgets.
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Mobile marketing is on the move

Mobile marketing is on the move | Marketing | Scoop.it
Capitalising on 2012's success, mobile commerce is finally reaching its stride, and all the signs suggest that 2013 is a banner year for mobile.
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Why discounts should always be seen as the last resort

Why discounts should always be seen as the last resort | Marketing | Scoop.it
Discounts and offers have been around since the beginning of retailing history. Giving the customer money off has always been seen as the ultimate marketing tool for increasing sales volume.
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How to avoid being annoying with social media marketing

How to avoid being annoying with social media marketing | Marketing | Scoop.it
Although social media marketing is a valuable tool, you can end up alienating your audience if you are not careful about what and how you post content.
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Email open rates average 19.7% last year | BtoB Magazine

Email open rates average 19.7% last year | BtoB Magazine | Marketing | Scoop.it
Excerpt... Email marketers experienced an average open rate of 19.7% last year, although top-performing companies had an open rate almost twice as high, a report from email marketing services provider Silverpop found. According to Silverpop's “2013 Email Marketing Benchmark Study: An Analysis of Messages Sent Q1-Q2 2012,” the companies in the top quartile of the study experienced average unique email open rates—defined as one open per recipient—of 35.7%. Average top-quartile open rates were similar to this throughout the U.S., Canada and the Europe/Middle East/Africa regions, but hit 44.6% among best-performing email marketers in the Asia-Pacific region.
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Are Your Marketing Campaigns Socially Active? [CHART] — Eloqua

Are Your Marketing Campaigns Socially Active? [CHART] — Eloqua | Marketing | Scoop.it
Key excerpts... Fueling the highest increase in adoption of apps from the Eloqua AppCloud, marketers are engaging their buyers and extending their reach through social networks by adding apps to their landing pages. This is a dramatic shift from what we’ve seen in the data before. Previously, the biggest increases in adoption were generally from more marketers using apps within their marketing campaign flows – such as adding Webinar apps to automate registration and follow up in their webcast event program. So, why might this be? Marketers are looking for different ways to reach potential buyers, wherever they may be. Sites such as Facebook or LinkedIn are a great start. Facebook’s web site cites 1.11 billion active monthly users as of March, 2013 and LinkedIn is highlighting 1 billion connections as part of their 10th anniversary this year. These networks are filled with potential buyers and have the added benefit of having your content endorsed and delivered by a peer or friend!
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Email and Social Media, Why Marketers Need Both | Social Media ...

Email and Social Media, Why Marketers Need Both | Social Media ... | Marketing | Scoop.it
Social Media Marketing Podcast 40,: In this episode DJ Waldow shares why you should focus on email marketing and work it into your social media activities.
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Social Sharing Boosts Email Results [Infographic] - Profs

Social Sharing Boosts Email Results [Infographic] - Profs | Marketing | Scoop.it
Email Marketing - Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...

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marketingIO's curator insight, May 10, 2013 7:55 AM
  • See the article at www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
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Contagious Marketing: Why Things Catch On - Yahoo! News

Contagious Marketing: Why Things Catch On - Yahoo! News | Marketing | Scoop.it
Contagious Marketing: Why Things Catch On
Yahoo!
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13 Reasons Why Your Content Marketing Might Fail

13 Reasons Why Your Content Marketing Might Fail | Marketing | Scoop.it

Content marketing effectiveness is a common concern among marketers, according to CMI research in North America, Australia and the UK. Think about these 13 reasons why your content marketing might fail ...

 

...While each of us has our own challenges that we need to bear and break through, here are a few particularly troubling ones that have been on my mind:

1. Your content is all about you: Remember, customers don’t care about you; they care about themselves and their problems. We often forget that point when we describe how wonderful our widget is (which no one cares about).

2. Your fear of failing paralyzes you: Taking chances with your content and experimenting a bit reveals the possibilities for your content marketing, and uncovers new and valuable customer stories.

3. You’re setting the bar too low: Your content marketing should be the best in your industry — better than all your competition, and better than the media and the other publishers in your space. How can you be the most trusted expert in your industry if your content marketing doesn’t reflect these high standards?...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 12, 2013 4:44 PM

Useful content marketing advice from CMI. 

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Viral Marketing for Marvel's Agents of SHIELD Kicks Off - Superherohype.com

Viral Marketing for Marvel's Agents of SHIELD Kicks Off - Superherohype.com | Marketing | Scoop.it
Viral Marketing for Marvel's Agents of SHIELD Kicks Off Superherohype.com As we've gotten our first taste of what “Marvel's Agents of S.H.I.E.L.D.” will be like in the first trailer, the viral marketing for the new series is really starting to take...
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