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The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, ...
Your brick-and-mortar-store shopping experience could be on the verge of changing big time if Apple’s location-sensing iBeacon technology for mobile devices takes off.
Macy’s has just become the first retailer to try out the tech, using shopBeacon devices that work with Apple’s iBeacon innovation.
Built by shopping-app company Shopkick, the device uses Bluetooth Low Energy to connect with an iPhone, as well as some Android devices, to alert shoppers entering a store to various location-specific deals, discounts, and recommendations, and can push things like coupons to your device, too.
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