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Europe’s iBeacon Pioneers Sensorberg Raises $1 Million To Improve Retail Customer Experience | TechCrunch

Europe’s iBeacon Pioneers Sensorberg Raises $1 Million To Improve Retail Customer Experience | TechCrunch | Digital Marketing | Scoop.it
Hardware startup Sensorberg just raised $1 million (€750,000) from Berlin Technologie Holding and undisclosed angel investors. Part of the Microsoft..
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Bluetooth Beacon Module For Ios Uuid Programmable - Buy Ibeacon Module Product on Alibaba.com

Bluetooth Beacon Module For Ios Uuid Programmable - Buy Ibeacon Module Product on Alibaba.com | Digital Marketing | Scoop.it
Bluetooth Beacon Module For Ios Uuid Programmable , Find Complete Details about Bluetooth Beacon Module For Ios Uuid Programmable,Ibeacon Module from Wireless Networking Equipment Supplier or Manufacturer-Hongrun Electronics (Shenzhen) Co., Ltd.
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Study: Canadians Want More Mobile Marketing | Mobile Marketing Watch

Study: Canadians Want More Mobile Marketing | Mobile Marketing Watch | Digital Marketing | Scoop.it

Mobile marketing is reaching Canadian mobile users with increasing frequency. And they’re welcoming it with open arms, according to the latest research.

SAS Marketing Research finds that 58% Canadians actually wantmore mobile marketing.

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10 Simple Hacks to Instantly Improve Your Mobile Marketing

10 Simple Hacks to Instantly Improve Your Mobile Marketing | Digital Marketing | Scoop.it
Do you want to reach more people online? Want to find local customers who are searching for businesses just like yours? It's no secret today's consumers are using their mobile devices to make purch...
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One of the most condenced source of great advise!

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The Art & Secrets of Personal Branding | JUST™ Creative

The Art & Secrets of Personal Branding | JUST™ Creative | Digital Marketing | Scoop.it
I originally wrote this article for the book, Logo Nest Volume 2. It has been republished here with permission. Photos are at the end of the article. Personal
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Digital marketing and ecommerce trends for 2014 by Econsultancy CEO Ashley Friedlein

Digital marketing and ecommerce trends for 2014 by Econsultancy CEO Ashley Friedlein | Digital Marketing | Scoop.it
Each year I try to give my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for the year ahead.
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Top 10 Trends in Mobile Across Paid, Owned, Earned Media ...

Top 10 Trends in Mobile Across Paid, Owned, Earned Media ... | Digital Marketing | Scoop.it
The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, ...

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Apple’s location-sensing iBeacon tech comes to Macy’s

Apple’s location-sensing iBeacon tech comes to Macy’s | Digital Marketing | Scoop.it

Your brick-and-mortar-store shopping experience could be on the verge of changing big time if Apple’s location-sensing iBeacon technology for mobile devices takes off.

 

Macy’s has just become the first retailer to try out the tech, using shopBeacon devices that work with Apple’s iBeacon innovation.

Built by shopping-app company Shopkick, the device uses Bluetooth Low Energy to connect with an iPhone, as well as some Android devices, to alert shoppers entering a store to various location-specific deals, discounts, and recommendations, and can push things like coupons to your device, too.

 


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highcodata's comment, April 3, 2014 6:12 AM
Les perspectives d'usage de l'iBeacon ne se limitent pas au réseau retail. Les marques PGC alimentaires aussi peuvent se l'approprier. McCormick en fait la démonstration. Décryptage de l'opération en suivant ce lien : http://tiny.cc/w9iqdx
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Branding, Identity & Logo Design Explained | JUST™ Creative

Branding, Identity & Logo Design Explained | JUST™ Creative | Digital Marketing | Scoop.it
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image
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