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Does marketing science mean you can predict the future? - Chief Marketing Technologist

Does marketing science mean you can predict the future? - Chief Marketing Technologist | Marketing | Scoop.it
If I were a marketer psychologist — that is, a therapist to marketing teams, for which I'm sure there's a market — I could imagine making a fine living by asking open-ended questions, such as "What does marketing science mean to you?
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Grow Revenue with Big Data | Lattice Engines

Grow Revenue with Big Data | Lattice Engines | Marketing | Scoop.it
In this infographic, learn how Big Data can work to better align your sales and marketing teams and improve sales effectiveness, leading to revenue growth for your company.

Via Luca Naso
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Luca Naso's curator insight, May 15, 2013 8:13 AM

Don't let your salesmen in the dark, they will fail.

Extract insights from your data and use them to shed light on your salesmen's path.

 

Selling more effectively means targeting the right accounts most likely to purchase at the right time with the right messaging. Ultimately, marketing needs to enable this without further blocking the sales cycle.

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Big Data Marketing from 3 Top CMOs

Big Data Marketing from 3 Top CMOs | Marketing | Scoop.it
  edo recently gathered top Dallas marketers to discuss best practices in marketing, and how big data is changing the way we think about measurement... Read More ›
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How social media influences market segmentation

How social media influences market segmentation | Marketing | Scoop.it
Has social media sent traditional marketing segmentation sliding into oblivion, or are we in need of a alteration in the way we define and implement our segmenting initiatives? Paul Fennemore examines.
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Big Data, Big Insights for Social Media with IBM | Business 2 Community

Big Data, Big Insights for Social Media with IBM | Business 2 Community | Marketing | Scoop.it
Big data was the buzzword of the day today during our second day of IBM training on analytics and, for my social media marketers, today had a BIG

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Luca Naso's curator insight, May 22, 2013 3:39 AM

Think about all those Tweets and Facebook Status Updates about your brand. Think about all those consumers talking about unmet needs, dissatisfaction with their current products, and new features they’d love to see in the products they own.


How much do you hear of what your customers are saying about your products?


Start developing a plan on how to collect, store and analyse those data.

And then give them to your marketing experts. They will be very grateful to you ;)