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What’s in Your Marketing Mix? - Business 2 Community

What’s in Your Marketing Mix? - Business 2 Community | Marketing and PR | Scoop.it

Although some marketers claim to use a single platform to grow their business, these successes are, quite honestly, the exception rather than the rule. For the rest of us, success is achieved by sharing the right messages with the right people across a range of platforms. The best marketing mix is the combination of the most effective tactics and platforms to showcase your products and/or services, to tell your story, and to provide to the right people the information they need in order to make the decision to buy from you....


Via Jeff Domansky
debbieleven's insight:

It's about building your network too so that your content gets seen.

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Jeff Domansky's curator insight, October 28, 2013 2:35 AM

If its not integrated, your marketing isn't working to maximum effect.

Ade Omomo's curator insight, October 28, 2013 3:00 AM

My main take on this article is that, its important that businesss use the "horses for courses" approach to content circulation.  Any given message can be spread across several different channels if its in the appropreate format for easy consumption for the the intentded audience

Alyce-Maree Simonetta's curator insight, October 28, 2013 5:09 PM

Integrate or disintegrate !!

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15 free killer resources for finding and engaging journalists

Press and media profile can give a small business a great boost.  Yet, finding the right journalists, let alone presenting them with the ideas and information that will appeal, can be time consuming and feel like an uphill struggle. Image courtesy of Stuart Miles FreeDigitalPhotos.net You do need to do your research but to help you on your way here are some handy resources and tools to take the hassle out of finding the right target journalists to get press and media profile for your business. 1. Your customers This might seem like an obvious one but it s often forgotten.  You need to ensure you are in touch with your customers and that means having a good understanding of where they, and your potential customers, go to get their news and information.  You may well find commonalities between different types of customers.  Don t get caught into the trap of making assumptions, their sources of information may surprise you - it s just as important to know why and how customers use
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How to get PR that your clients will love

PR (Public Relations) is a great way to get yourself noticed but it s also an invaluable tool for re-connecting with contacts and keeping your clients interested and engaged. Entering and winning awards is one way in which you can do that very effectively.  The thought of completing masses of paperwork and numerous questions, however, can feel daunting.  If you are a small business owner then where do you find the time to add that onto your long list of things to do? The truth is, it doesn t need to be overwhelming.  The key lies in finding the right awards and having a plan in advance about how you can maximise your efforts and leverage the results.  There are a whole host of awards you could target, here s a useful website that is worth looking at to help with your research on business awards: Awardlist While some awards do require quite a lot of effort there are some that are more straight forward.  A good example is the Guardian Small Business Showcase.  It invites small bus
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The state of content marketing 2014 [infographic]

The state of content marketing 2014 [infographic] | Marketing and PR | Scoop.it
Wondering what the latest trends are in the world of content marketing?

Look no farther than this infographic from Eloqua, which examines what companies are using, how they're measuring the effe...
debbieleven's insight:

Very surprised - 16% of companies say it's policy not to share third party content

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6 Business Analytics Every Marketer Should Understand

6 Business Analytics Every Marketer Should Understand | Marketing and PR | Scoop.it

With the evolution of technologies in the marketing space, marketers are becoming more savvy with measuring success metrics. Here are 6 analytics any marketer would be wise to understand.


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Cathy Matthews's curator insight, February 11, 11:40 AM

Tips that apply to every business.

aanve's curator insight, February 11, 9:54 PM

www.aanve.com

 

Ali Anani's curator insight, February 12, 12:20 AM

A lovely reading

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Only using press releases to announce your news?

If you are only using press releases to announce your news then you are missing a trick.  The press release is a great tool but you don t need to rely on just that.  There are many other ways you can get your news noticed to raise your profile, reach and engage more people. The key is to focus on your objectives, your audiences and then to use the best tools for the job.  It s important too to add that your news may be relevant, and of interest, to journalists but don t forget the other audiences you may need to communicate with current customers, potential customers, suppliers, key stakeholders. So, let s assume you have a news story and you want to get that news noticed by journalists and key audiences.  Let s also assume that you have written a press release on your news and issued it to your key journalists.  Here are some other ideas to help you make more impact with your news and to get profile for your business. Promoting your news the obvious channels First, let s get the
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How to pitch a journalist

If you know how to pitch a journalist then you ll get results time and again and build reputation and profile for your business. So, what s the secret and how do you unlock the possibilities that press and media coverage for your small business can offer?  Well, you ll be pleased to know that there is no secret. How to pitch a journalist take a laser targeted approach The most important factor in targeting journalists is to think quality rather than quantity.  It s all too tempting to draft a pitch for a story or a suggestion for an article and to blast it out to as many journalists as possible in the hope that something will stick.  That approach will rarely get the results you want and can damage your reputation. The key is to identify a handful of key journalists that you should be targeting and engaging and to find out as much as possible about them  what they report on, the topics they are interested in, the style of their reporting, how they share their stories, where they h
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[Infographic] Hot or Not: The Best Methods for Finding New B2B Customers in 2014 - Placester | #TheMarketingAutomationAlert

[Infographic] Hot or Not: The Best Methods for Finding New B2B Customers in 2014 - Placester | #TheMarketingAutomationAlert | Marketing and PR | Scoop.it

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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iNeoMarketing's curator insight, November 26, 2013 4:08 PM

It is, and always will be, a mix. Social supports other tactics, as other tactics support other tactics. It's a mix. Social is a means to distribute and drive traffic where interest is captured.

acquisa's curator insight, November 27, 2013 7:18 AM

Leads, Leads, Leads: Das Mantra im B2B-Vertrieb

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Is the press release dead?

Almost weekly I come across blogs and articles questioning the value of the press release and asking whether it has a place in today s fast paced social media world.  Is the press release dead, should we just cast it aside like a piece of litter? There s no doubt that the role of the press release has changed but maybe we need to ask more searching questions to really look at its role and whether it s fit for purpose.
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5 good reasons to do a PR audit today

When was the last time you did a PR audit?   Or, does it seem like a waste of time? If you are a small businesses then it might just feel like a PR audit is just one more of those nice to haves if budget and time allowed.  Maybe you want PR but don t want the audit. PR audit made to measure The truth is that a PR audit needn t be onerous but it can easily, and simply, identify where your PR can be more effective.  Your PR and communication is like a web interwoven, and that will need unpicking to identify what is working and what is not.  That can take the form of a short conversation or be something on a much larger scale with interviews and focus groups.  Whatever tools you use, and however large or small the exercise, it s important to understand the value of doing a PR audit and the impact it can have on your business. 5 good reasons to do a PR audit A PR audit is a good opportunity to review your communications and how that fits with your overarching strategy. It helps you
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5+ Reasons Your Business Should be on Google+ [INFOGRAPHIC] - Digital Information World | #TheMarketingAutomationAlert

5+ Reasons Your Business Should be on Google+ [INFOGRAPHIC] - Digital Information World | #TheMarketingAutomationAlert | Marketing and PR | Scoop.it
Have a look at below infographic that I've designed in collaboration with Socialclinch titled 5+ plus reasons your business should be on Google+.

 

_______________________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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7 Ways Twitter Can Help Juice Your Content Creation

7 Ways Twitter Can Help Juice Your Content Creation | Marketing and PR | Scoop.it
Learn how to improve your content strategy by incorporating Twitter.
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What’s in Your Marketing Mix? - Business 2 Community

What’s in Your Marketing Mix? - Business 2 Community | Marketing and PR | Scoop.it

Although some marketers claim to use a single platform to grow their business, these successes are, quite honestly, the exception rather than the rule. For the rest of us, success is achieved by sharing the right messages with the right people across a range of platforms. The best marketing mix is the combination of the most effective tactics and platforms to showcase your products and/or services, to tell your story, and to provide to the right people the information they need in order to make the decision to buy from you....


Via Jeff Domansky
debbieleven's insight:

It's about building your network too so that your content gets seen.

more...
Jeff Domansky's curator insight, October 28, 2013 2:35 AM

If its not integrated, your marketing isn't working to maximum effect.

Ade Omomo's curator insight, October 28, 2013 3:00 AM

My main take on this article is that, its important that businesss use the "horses for courses" approach to content circulation.  Any given message can be spread across several different channels if its in the appropreate format for easy consumption for the the intentded audience

Alyce-Maree Simonetta's curator insight, October 28, 2013 5:09 PM

Integrate or disintegrate !!

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How best to effectively sell your product

How best to effectively sell your product | Marketing and PR | Scoop.it
For small businesses, getting their products to a wider market can be hard, but James Caan has some helpful tips (Good read on selling your product, from James Caan, via @Guardian.
debbieleven's insight:

James Caan's tip: Sell with passion - agree with that.

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DIY PR, How to do PR for Small Businesses

DIY PR for your small business requires time and effort but to get results you need to start on a sound footing. That means having the answers to seven key questions - otherwise your do it yourself PR efforts could be wasted. https://www.youtube.com/watch?v=Yr5Q5C5YM7I&feature=youtu.be
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10 Steps To Effectively Market Your Blog Post - SEMrush Blog

10 Steps To Effectively Market Your Blog Post - SEMrush Blog | Marketing and PR | Scoop.it
A comprehensive 10-step guide filled with content marketing tips.
debbieleven's insight:

Some very good tips on getting your blog noticed.

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40+ Ways to Improve Your Digital Strategy in 2014, Part One - Business 2 Community

40+ Ways to Improve Your Digital Strategy in 2014, Part One - Business 2 Community | Marketing and PR | Scoop.it
40+ Ways to Improve Your Digital Strategy in 2014, Part One Business 2 Community By analyzing his clients individual needs, unique selling points and competitive environment Jason helps position them in the marketplace and promote their strengths...
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Scheduling Google+ Posts, The Complete Guide

Scheduling Google+ Posts, The Complete Guide | Marketing and PR | Scoop.it
Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.
debbieleven's insight:

Yes, I've often tried to work this one out.  A comprehensive guide here for scheduling Google + updates, well worth a read.

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PR Calendar 2014

Get started on planning your PR (Public Relations) for 2014 - get your business the profile and media exposure it needs and deserves. Here's a PR calendar with ideas on activity you can start planning for 2014.
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10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy | Marketing and PR | Scoop.it

If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.


Via Abel Revoredo
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Why do small businesses fail with PR?

I ve lost count of the number of small businesses I ve come across that have had a bad experience with Public Relations (PR). It may be that they have used the services of a PR agency or consultant and simply not got results.  Or, that they have tried to do their own PR, which has probably focused on press and media relations, and spent a huge amount of time and effort but not made any headway. Tackling PR that isn t working If you are running a small business but not getting anywhere with your PR then what s the answer?  The first step is to unpick what you are doing and identify if there are any common problems that you can address immediately to get things back on track.  Why?  Because getting it right can boost your profile, enhance your reputation and help you reach and connect with your key audiences, amongst other things. The common small business PR mistakes So, how do you know the areas that could be holding your PR back?  Here are some questions to get you started. Have
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PR advice and support for UK small business service providers

Check out my OnlyWire Space!
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17 Online Marketing Tools to Make Your Life Easier

17 Online Marketing Tools to Make Your Life Easier | Marketing and PR | Scoop.it
When I first started my career as a digital marketer, I remember at first I was a bit overwhelmed by the sheer number of projects, clients and deadlines. Today’s digital marketers often wear many h...
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How To Achieve ROI From Your B2B Content Strategy In 60 Days

How To Achieve ROI From Your B2B Content Strategy In 60 Days | Marketing and PR | Scoop.it

B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in the marketplace. However, with content marketing, it’s possible to make a significant impact against specific metrics in a short period of time.

 

Here’s a plan that’s achievable for any content marketer or entrepreneur at a B2B firm. If you’re strategic, you can plan, develop, launch, and begin to reap the benefits of a content marketing campaign in as little as sixty days. Ready to learn how? Read on....


Via Jeff Domansky
debbieleven's insight:

A very useful piece to get you to focus on content strategy - well worth a read.

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Jeff Domansky's curator insight, November 4, 2013 4:45 AM

Superb blueprint for a content marketing or inbound marketing strategy that delivers results in 60 days. Recommended reading. 9/10

Emilie Faffe's curator insight, November 11, 2013 2:05 PM

Une étude de cas très intéressante en anglais.

60 jours pour définir et analyser les retombées d'une stratégie de "content marketing" en B to B.

 

Les 3 premiers jours : on définit les objectifs
-  Clairs et mesurables
-  On identifier les priorités (pas plus de deux) et on affecte les ressources.

Jour 4 à 10 : On dresse le profil de la cible (méthode des personas)
Il est important de connaître et comprendre les besoins du groupe cible et le processus de decision, notamment les freins des décisionnaires.
On travaille de concert avec le service commercial et le service client (enquête de staisfaction...) afin de dresser un profil complet de la cible.

Jour 11 à 20 : On établi un plan du cycle de vente
On définir pour chaque étape un contenu approprié.
- Phase de recherche : le contenu sera axé sur les bénéfices du produits, l'expetise de l'entreprise... sous la forme d'articles de blogs, de vidéos, de livres blancs...
- Phase décisionnelle : le contenu sera axé sur les spécifications du produit, ses avantages, sous forme de cas clients, landings pages spécifiques, démonstration...
- Phase de pre-conversion : le contenu sera axé sur le bénéfice économique du produit et devra rassurer le client, les call-to-action seront visibles.

Jours 21 à 24 : On clarifie la stratégie de mots clés

On travaille ses mots clés, les principaux et la longue traine. Un composant important de l'inbound marketing est le SEO.

Jours 25 à 44 : On crée les contenus
On utilise ce que l'on a appris sur la cible et ses besoins pour créer des contenus utiles et de qualité.

Jours 45 à 59 : On publie et on partage

L'article propose ici un guide étape par étape (en anglais), de la publication sur le blog au guest blogging.

Jour 60 : On mesure les retombées

On mesure les retombées qualitatives et quantitatives tout au long de la campagne, on identifie les axes d'amélioration et on répéte le process.



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How much should you invest in social media marketing ?

How much should you invest in social media marketing ? | Marketing and PR | Scoop.it

Perhaps the biggest barrier to an effective social media marketing initiative is both executives trying to sell social media internally and a failure to understand just how important social media marketing is to conversion. I could give you a lot of data about social media, it’s short shelf life, the fact that only 16% of brands facebook posts are read and the fact that engagement is down since facebook evolved to timeline but it’s much more than that.

 

Marketers need to have a deep understanding of what they are selling (hint: it’s not product features) and understand what makes someone want to purchase their product. In addition they need to know that just because someone purchases their product does not mean they want to have a relationship with the brand.

 

Silverman Research and Unilever recently surveyed 644 people from more than 30 countries to find out why more companies don’t use social media. Participants highlighted 16 different barriers companies face when incorporating social media, but they considered these four the most significant...


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Jeff Domansky's curator insight, October 29, 2013 2:42 AM

Find out the four biggest barriers to implementing content marketing. Also 3 myths about social media and consumers via Harvard Business Review blog.

malek's curator insight, October 29, 2013 8:39 AM

A prudent conclusion here

"Instead of relentlessly demanding more consumer attention, treat the attention you do win as precious."

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Entrepreneurs - How can big thinking grow your small business? - 5 ways | Marketing Fundamentals Ltd

Entrepreneurs - How can big thinking grow your small business? - 5 ways | Marketing Fundamentals Ltd | Marketing and PR | Scoop.it
Entrepreneurs - How can big thinking grow your small business? - 5 ways (RT @TheMikePitt: #Entrepreneurs – How can big thinking grow your small business?
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