Marketing and PR
Follow
Find
70 views | +0 today
 
Rescooped by debbieleven from Public Relations & Social Media Insight
onto Marketing and PR
Scoop.it!

More Lies that My Content Marketing Expert Told Me

More Lies that My Content Marketing Expert Told Me | Marketing and PR | Scoop.it

So, I thought I would take another look at oft-repeated inaccurate statements I have run across since my last article and examine each one. (Caveat – like many myths, there are grains of truths to each of the following. I list them here not to embarrass anyone who has stated the views, or believes in them – but simply to look at other sides and open people up to new possibilities and ways of thinking)....


Via Jeff Domansky
debbieleven's insight:

There is no 'one size fits all' and this is a good reminder.

more...
Jeff Domansky's curator insight, June 17, 2013 12:33 PM

Bob Geller: "People are eager to jump on a hot trend, and, the ease of publishing these days opens the floodgates to both the good and bad in content. marketing." He attacks six content marketing myths...

Sandra Berzina's comment, June 18, 2013 3:20 AM
Not for everything!
Your new post is loading...
Your new post is loading...
Scooped by debbieleven
Scoop.it!

Not getting the media attention you want? Here’s why

Putting your press releases and media pitches out there but not getting the media attention you want? Is it a no thanks, not for us , or, even worse, no response at all nada, nothing, the sound of crickets?  I hear that a lot from entrepreneurs and small business owners who put in all that time and effort but aren t getting the visibility they want. It s a frustrating place to be in if you don t get any feedback then how do you know what to change, and why?  Chances are, if a journalist hasn t taken the time to respond to you then they re not going to take the time out to give you feedback on why your press release or pitch doesn t interest them, are they? So, where do you go from here?  You can t keep on with something that just isn t working that s just daft.  You have to change something but what to change?  OK, enough with the questions.  Let s keep calm and cut to the reasons why you re not getting the media attention you want. Not getting the media attention you want?
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

Public Relations in a nutshell

If you want an overview of what Public Relations is, how it can benefit your business and how to get started then have a look at this webinar Public Relations in a nutshell,
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

Free Coaching Session - Get Yourself Noticed with Public Relations

Free Coaching Session - Get Yourself Noticed with Public Relations | Marketing and PR | Scoop.it
Have you been trying to get your business noticed to stand out from the competition, and attract potential customers and business opportunities, but have not made the progress you’d hoped for? If so then let me help you break through that block so you can get the visibility your business needs and deserves.
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

How to ignore the needs and lose the business

We were on a family day out recently and it got to that tipping point of needing to feed the kids for lunch. They are quite young, five and three, so the window of opportunity starts to close quite quickly and the risk of major meltdown increases by the minute.  Time is pressure. Now, call me old fashioned but customer service has always been a hot topic for me.  I go out of my way to ensure that clients are satisfied beyond their expectations.  So, I m always surprised when customer service falls short. We trotted along the high street to find somewhere to eat and popped our heads into the first restaurant we came across.  It was quiet and spacious and served Italian food so looked pretty good in terms of accommodating the kids.  I asked the waitress if they did kids meals or kids portions I refuse point black to order an adult meal when just a small portion of that will be eaten. The response was, No, we don t do meals for children.  But, if you order an adult meal then you c
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

What’s your story, and have you shared it?

Public Relations is all about reputation what you do, what you say and what others say about you.  Telling stories is often an important part of building that reputation. Think about the stories you ve seen and heard over the last week which do you remember, and why?  Stories are memorable and are a great way to get your messages across.  So, what s your story?  Go find the stories and share them that s what will get you noticed. Here are five ideas for finding and sharing stories, to get great profile for yourself and your business. 1. Invite your followers/tribe/community to share their stories You are making all that effort to build a following so why not tap into that by asking your followers how they have used your product/service/advice and tips?  Their story is very much a part of your story and you can funnel responses to a specific page on your website or to a Facebook page to encourage discussion and debate.  And, if you ask for and receive permission to use photogr
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

Are Your Pitches to Journalists and Bloggers Failing Because You're Asking the Wrong Questions?

Are Your Pitches to Journalists and Bloggers Failing Because You're Asking the Wrong Questions? | Marketing and PR | Scoop.it
If you've been sending out pitches to journalists and bloggers and not getting anywhere then maybe you need to take a step back and check whether you've been asking yourself the right questions. The answers could make all the difference and sky rocket your pitch success rate.
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

Suarez's Biting and Other World Cup PR Lessons

Suarez's Biting and Other World Cup PR Lessons | Marketing and PR | Scoop.it
Suárez’s Biting and Other World Cup PR Lessons Understanding what journalists want starts with following the news - the World Cup is a great example. What PR lessons have you learnt?
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

How not to pitch a journalist

It can be so annoying when you pitch a journalist with an idea or a news story but don t get any media attention or coverage. How not to pitch a journalists If it happens time and again then that can feel quite disheartening.  You begin to feel a bit like a hamster on a wheel – you’re making all the effort but it’s not getting you anywhere. So, how do you jump off the wheel and get your pitching back on track? Understand what not to do when pitching a journalist Maybe you know the theory about what you should do when it comes to pitching journalists – how to go about approaching them, what journalists will be interested in, the different ways to get you and your business noticed. That’s all well and good but putting it into practice is another matter.  Knowing what to do is important but so too is knowing what not to do.  So, to help you on your way, here s a don t do list for when you are sending your next pitch to a journalist. 1. Don t email blast the to box there s n
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

15 free killer resources for finding and engaging journalists

Press and media profile can give a small business a great boost.  Yet, finding the right journalists, let alone presenting them with the ideas and information that will appeal, can be time consuming and feel like an uphill struggle. Image courtesy of Stuart Miles FreeDigitalPhotos.net You do need to do your research but to help you on your way here are some handy resources and tools to take the hassle out of finding the right target journalists to get press and media profile for your business. 1. Your customers This might seem like an obvious one but it s often forgotten.  You need to ensure you are in touch with your customers and that means having a good understanding of where they, and your potential customers, go to get their news and information.  You may well find commonalities between different types of customers.  Don t get caught into the trap of making assumptions, their sources of information may surprise you - it s just as important to know why and how customers use
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

How to get PR that your clients will love

PR (Public Relations) is a great way to get yourself noticed but it s also an invaluable tool for re-connecting with contacts and keeping your clients interested and engaged. Entering and winning awards is one way in which you can do that very effectively.  The thought of completing masses of paperwork and numerous questions, however, can feel daunting.  If you are a small business owner then where do you find the time to add that onto your long list of things to do? The truth is, it doesn t need to be overwhelming.  The key lies in finding the right awards and having a plan in advance about how you can maximise your efforts and leverage the results.  There are a whole host of awards you could target, here s a useful website that is worth looking at to help with your research on business awards: Awardlist While some awards do require quite a lot of effort there are some that are more straight forward.  A good example is the Guardian Small Business Showcase.  It invites small bus
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

The state of content marketing 2014 [infographic]

The state of content marketing 2014 [infographic] | Marketing and PR | Scoop.it
Wondering what the latest trends are in the world of content marketing?

Look no farther than this infographic from Eloqua, which examines what companies are using, how they're measuring the effe...
debbieleven's insight:

Very surprised - 16% of companies say it's policy not to share third party content

more...
No comment yet.
Rescooped by debbieleven from Public Relations & Social Media Insight
Scoop.it!

6 Business Analytics Every Marketer Should Understand

6 Business Analytics Every Marketer Should Understand | Marketing and PR | Scoop.it

With the evolution of technologies in the marketing space, marketers are becoming more savvy with measuring success metrics. Here are 6 analytics any marketer would be wise to understand.


Via Jeff Domansky
more...
Cathy Matthews's curator insight, February 11, 11:40 AM

Tips that apply to every business.

aanve's curator insight, February 11, 9:54 PM

www.aanve.com

 

Ali Anani's curator insight, February 12, 12:20 AM

A lovely reading

Scooped by debbieleven
Scoop.it!

Only using press releases to announce your news?

If you are only using press releases to announce your news then you are missing a trick.  The press release is a great tool but you don t need to rely on just that.  There are many other ways you can get your news noticed to raise your profile, reach and engage more people. The key is to focus on your objectives, your audiences and then to use the best tools for the job.  It s important too to add that your news may be relevant, and of interest, to journalists but don t forget the other audiences you may need to communicate with current customers, potential customers, suppliers, key stakeholders. So, let s assume you have a news story and you want to get that news noticed by journalists and key audiences.  Let s also assume that you have written a press release on your news and issued it to your key journalists.  Here are some other ideas to help you make more impact with your news and to get profile for your business. Promoting your news the obvious channels First, let s get the
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

One killer tip for increasing your media visibility today

It can feel frustrating, you ve got a great product or service but no one knows about it.  Your clients love you and you know that you make a difference to them. Yet, you don t have the visibility that matches your talent and many potential clients do not even know you exist frustrating, isn t it? Whether it s an article showcasing your expertise on a website, a guest blog, an interview or an opinion on the story of the day, more visibility in the media, and the third party endorsement that brings, can get your business in front of many more eyeballs.  That opens up opportunities opportunities to connect with more people interested in you and your business and what it can do for them. If you don t have contacts with the press and media then where do you start?  Let s cut to the chase, this isn t about going and buying an off the shelf list of contacts, blasting them with a pitch and then hoping for the best.  If that s what you re used to doing then stop it.  Yes, stop it!  You
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

How to build buzz for your brand

Building a buzz for yourself, your business and your brand might, initially, feel overwhelming and out of reach.  How do you open that door to creating buzz? The key is to break it down and take a step-by-step approach and ensure that your activities are firmly rooted in a plan you need to think about it as a long term investment in your business. Building that buzz starts, quite simply, with visibility.  So, here are 7 tried and tested techniques to set your brain cells working and help you on your way with building buzz for yourself and your business. 1. Capture your story Every small business owner and entrepreneur has a story it may be a personal story, the story behind the start of the your business, your journey in running your own business and the successes and failures along the way.  You can use those stories to share your knowledge, skills, expertise and experience.  Look for opportunities in your target press and media for case studies and profile pieces that wo
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

Public Relations in a nutshell

Public Relations explained - what it is, how it can benefit your business, how to do it #smallbusinesspr #publicrelations
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

How to find journalists who want to hear from you

Stop overthinking it, yes, you heard right stop overthinking how to find journalists who want to hear from you and will be interested in you and your business. Ever struggled with something only to realise that the answer is blindingly obvious and staring you in the face?  Well, the same is true with finding and engaging journalists. Finding journalists who will be interested in you and your business, and what you have to say, is sometimes seen as a mystery - with the perception that Public Relations (PR) consultants have little black books that hold the key.  The truth is that journalists have never been more accessible and that presents you with a golden opportunity.   Offering news stories and articles and providing comment are ways for you to sow seeds for your business to reach and attract clients. So, where do you start?  There are many ways but here are two top tips both very quick and easy. 1. Use a search engine Sound obvious?  Well, yes, it is.  Take a key word  
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

How not to do Public Relations – 10 PR myths debunked

No, Public Relations (PR) is not advertising.  No, PR is not all about getting press and media coverage.  There are so many myths about PR that fighting through the jungle of misinformation to work out what it is, and what it does, can feel a bit overwhelming. So, let s get a few things straight.  Here are some common myths about PR and I m going to throw them straight out the window for you, and explain why, because they are not at all helpful. 10 PR myths debunked 1. PR can gloss up a bad product or service if you haven’t got a great product or service then no amount of PR will hide that fact.  PR is a useful tool to highlight what you have to offer, and to raise your profile, but it cannot create something out of nothing.  Certainly, if you think that there is room to improve your product/service significantly then focus on that before embarking on PR.  Everything you say and do in relation to your business, and the product and service offered, must stand up to scrutiny. 2.
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

Suárez’s Biting and Other World Cup PR Lessons

Image courtesy of nopasinw FreeDigitalPhotos.net Yes, like many others, I’ve become absorbed with World Cup football of late. True to say that since England bombed out I haven’t been as vocal but the football, inevitably, is becoming more passionate and desperate and that always makes for good viewing.  Watching the World Cup also teaches you a lot about Public Relations. It’s made me think back to a time when I worked with ex journalists and learned a lot about finding the news in a story and identifying the ideas that would appeal to journalists. If you want to get your head around what makes news and what journalists will be interested in then look around you and listen to the news and how events are reported and talked about. To give you an idea, here’s a look at what you can take away from the World Cup about Public Relations. 1. We know it’s coming – the World Cup comes around every four years. So, there, handed on a plate, is a golden PR opportunity to get profile
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

Free Email Course: How to Pitch Journalists and Bloggers

Free Email Course: How to Pitch Journalists and Bloggers | Marketing and PR | Scoop.it
Want to know the media databases journalists use to source contacts, the simple tweak you can make to your website to get journalists to contact you, the research you must do before even considering making an approach to a journalist or a bloggers? Then take a look at this free 5 part email course: How to Pitch Journalists and Bloggers.
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

12 Most Damaging Things to Say to a Journalist

What would you add to the list?
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

DIY PR, How to do PR for Small Businesses

DIY PR for your small business requires time and effort but to get results you need to start on a sound footing. That means having the answers to seven key questions - otherwise your do it yourself PR efforts could be wasted. https://www.youtube.com/watch?v=Yr5Q5C5YM7I&feature=youtu.be
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

10 Steps To Effectively Market Your Blog Post - SEMrush Blog

10 Steps To Effectively Market Your Blog Post - SEMrush Blog | Marketing and PR | Scoop.it
A comprehensive 10-step guide filled with content marketing tips.
debbieleven's insight:

Some very good tips on getting your blog noticed.

more...
No comment yet.
Scooped by debbieleven
Scoop.it!

40+ Ways to Improve Your Digital Strategy in 2014, Part One - Business 2 Community

40+ Ways to Improve Your Digital Strategy in 2014, Part One - Business 2 Community | Marketing and PR | Scoop.it
40+ Ways to Improve Your Digital Strategy in 2014, Part One Business 2 Community By analyzing his clients individual needs, unique selling points and competitive environment Jason helps position them in the marketplace and promote their strengths...
more...
No comment yet.
Scooped by debbieleven
Scoop.it!

Scheduling Google+ Posts, The Complete Guide

Scheduling Google+ Posts, The Complete Guide | Marketing and PR | Scoop.it
Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.
debbieleven's insight:

Yes, I've often tried to work this one out.  A comprehensive guide here for scheduling Google + updates, well worth a read.

more...
No comment yet.