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The Ultimate Pinterest SEO Guide | Business 2 Community

The Ultimate Pinterest SEO Guide | Business 2 Community | Marketing and PR | Scoop.it

Wow and I mean Wow. Superb advice. A must-read for marketers.... You’ve optimized every part of your website – but have you checked your Pinterest SEO potential? Learn how to use Pinterest to increase your search ranking and drive traffic to your site. It’s no secret that SEO is an extremely important part of any marketing mix. The right keywords, linking to the right content, shared to the right sites, help your domain rank higher in search. However, there’s probably a valuable tool for traffic that you haven’t thought of – Pinterest SEO. By applying a few tweaks to your Pinterest profile, pins and website, you can easily take advantage of Pinterest’s viral nature and recieve the SEO bump you’ve been looking for....


Via Jeff Domansky
debbieleven's insight:

Some really useful information on Pinterest and how to make the most of it for SEO, well worth a read. 

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Jeff Domansky's curator insight, June 12, 2013 11:00 AM

Wow and I mean Wow. it's a surprisingLY, comprehensive guide and superb advice on Pinterest SEO shared by Melissa Megginson. A must-read for content marketers, marketing managers and PR pros.

Melissa Megginson's comment, June 14, 2013 7:19 AM
Thanks for the kind words, Jeff! You're making me blush :)
Peg Corwin's curator insight, June 15, 2013 5:24 AM

Improve the SEO of your profile, boards, pins, website and interactions


Local tip  - if your business is local, use the location on your profile to show where you are, as well as a common abbreviation for it.


Include PinIT buttons on all your website images and choose keyword rich file names.


GREAT SEO summary, but all this assumes you know what keyword phrases are important to your business.  

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How to ignore the needs and lose the business

We were on a family day out recently and it got to that tipping point of needing to feed the kids for lunch. They are quite young, five and three, so the window of opportunity starts to close quite quickly and the risk of major meltdown increases by the minute.  Time is pressure. Now, call me old fashioned but customer service has always been a hot topic for me.  I go out of my way to ensure that clients are satisfied beyond their expectations.  So, I m always surprised when customer service falls short. We trotted along the high street to find somewhere to eat and popped our heads into the first restaurant we came across.  It was quiet and spacious and served Italian food so looked pretty good in terms of accommodating the kids.  I asked the waitress if they did kids meals or kids portions I refuse point black to order an adult meal when just a small portion of that will be eaten. The response was, No, we don t do meals for children.  But, if you order an adult meal then you c
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What’s your story, and have you shared it?

Public Relations is all about reputation what you do, what you say and what others say about you.  Telling stories is often an important part of building that reputation. Think about the stories you ve seen and heard over the last week which do you remember, and why?  Stories are memorable and are a great way to get your messages across.  So, what s your story?  Go find the stories and share them that s what will get you noticed. Here are five ideas for finding and sharing stories, to get great profile for yourself and your business. 1. Invite your followers/tribe/community to share their stories You are making all that effort to build a following so why not tap into that by asking your followers how they have used your product/service/advice and tips?  Their story is very much a part of your story and you can funnel responses to a specific page on your website or to a Facebook page to encourage discussion and debate.  And, if you ask for and receive permission to use photogr
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Are Your Pitches to Journalists and Bloggers Failing Because You're Asking the Wrong Questions?

Are Your Pitches to Journalists and Bloggers Failing Because You're Asking the Wrong Questions? | Marketing and PR | Scoop.it
If you've been sending out pitches to journalists and bloggers and not getting anywhere then maybe you need to take a step back and check whether you've been asking yourself the right questions. The answers could make all the difference and sky rocket your pitch success rate.
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Suarez's Biting and Other World Cup PR Lessons

Suarez's Biting and Other World Cup PR Lessons | Marketing and PR | Scoop.it
Suárez’s Biting and Other World Cup PR Lessons Understanding what journalists want starts with following the news - the World Cup is a great example. What PR lessons have you learnt?
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How not to pitch a journalist

It can be so annoying when you pitch a journalist with an idea or a news story but don t get any media attention or coverage. How not to pitch a journalists If it happens time and again then that can feel quite disheartening.  You begin to feel a bit like a hamster on a wheel – you’re making all the effort but it’s not getting you anywhere. So, how do you jump off the wheel and get your pitching back on track? Understand what not to do when pitching a journalist Maybe you know the theory about what you should do when it comes to pitching journalists – how to go about approaching them, what journalists will be interested in, the different ways to get you and your business noticed. That’s all well and good but putting it into practice is another matter.  Knowing what to do is important but so too is knowing what not to do.  So, to help you on your way, here s a don t do list for when you are sending your next pitch to a journalist. 1. Don t email blast the to box there s n
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15 free killer resources for finding and engaging journalists

Press and media profile can give a small business a great boost.  Yet, finding the right journalists, let alone presenting them with the ideas and information that will appeal, can be time consuming and feel like an uphill struggle. Image courtesy of Stuart Miles FreeDigitalPhotos.net You do need to do your research but to help you on your way here are some handy resources and tools to take the hassle out of finding the right target journalists to get press and media profile for your business. 1. Your customers This might seem like an obvious one but it s often forgotten.  You need to ensure you are in touch with your customers and that means having a good understanding of where they, and your potential customers, go to get their news and information.  You may well find commonalities between different types of customers.  Don t get caught into the trap of making assumptions, their sources of information may surprise you - it s just as important to know why and how customers use
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How to get PR that your clients will love

PR (Public Relations) is a great way to get yourself noticed but it s also an invaluable tool for re-connecting with contacts and keeping your clients interested and engaged. Entering and winning awards is one way in which you can do that very effectively.  The thought of completing masses of paperwork and numerous questions, however, can feel daunting.  If you are a small business owner then where do you find the time to add that onto your long list of things to do? The truth is, it doesn t need to be overwhelming.  The key lies in finding the right awards and having a plan in advance about how you can maximise your efforts and leverage the results.  There are a whole host of awards you could target, here s a useful website that is worth looking at to help with your research on business awards: Awardlist While some awards do require quite a lot of effort there are some that are more straight forward.  A good example is the Guardian Small Business Showcase.  It invites small bus
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The state of content marketing 2014 [infographic]

The state of content marketing 2014 [infographic] | Marketing and PR | Scoop.it
Wondering what the latest trends are in the world of content marketing?

Look no farther than this infographic from Eloqua, which examines what companies are using, how they're measuring the effe...
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Very surprised - 16% of companies say it's policy not to share third party content

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6 Business Analytics Every Marketer Should Understand

6 Business Analytics Every Marketer Should Understand | Marketing and PR | Scoop.it

With the evolution of technologies in the marketing space, marketers are becoming more savvy with measuring success metrics. Here are 6 analytics any marketer would be wise to understand.


Via Jeff Domansky
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Cathy Matthews's curator insight, February 11, 8:40 AM

Tips that apply to every business.

aanve's curator insight, February 11, 6:54 PM

www.aanve.com

 

Ali Anani's curator insight, February 11, 9:20 PM

A lovely reading

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Only using press releases to announce your news?

If you are only using press releases to announce your news then you are missing a trick.  The press release is a great tool but you don t need to rely on just that.  There are many other ways you can get your news noticed to raise your profile, reach and engage more people. The key is to focus on your objectives, your audiences and then to use the best tools for the job.  It s important too to add that your news may be relevant, and of interest, to journalists but don t forget the other audiences you may need to communicate with current customers, potential customers, suppliers, key stakeholders. So, let s assume you have a news story and you want to get that news noticed by journalists and key audiences.  Let s also assume that you have written a press release on your news and issued it to your key journalists.  Here are some other ideas to help you make more impact with your news and to get profile for your business. Promoting your news the obvious channels First, let s get the
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How to pitch a journalist

If you know how to pitch a journalist then you ll get results time and again and build reputation and profile for your business. So, what s the secret and how do you unlock the possibilities that press and media coverage for your small business can offer?  Well, you ll be pleased to know that there is no secret. How to pitch a journalist take a laser targeted approach The most important factor in targeting journalists is to think quality rather than quantity.  It s all too tempting to draft a pitch for a story or a suggestion for an article and to blast it out to as many journalists as possible in the hope that something will stick.  That approach will rarely get the results you want and can damage your reputation. The key is to identify a handful of key journalists that you should be targeting and engaging and to find out as much as possible about them  what they report on, the topics they are interested in, the style of their reporting, how they share their stories, where they h
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[Infographic] Hot or Not: The Best Methods for Finding New B2B Customers in 2014 - Placester | #TheMarketingAutomationAlert

[Infographic] Hot or Not: The Best Methods for Finding New B2B Customers in 2014 - Placester | #TheMarketingAutomationAlert | Marketing and PR | Scoop.it

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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iNeoMarketing's curator insight, November 26, 2013 1:08 PM

It is, and always will be, a mix. Social supports other tactics, as other tactics support other tactics. It's a mix. Social is a means to distribute and drive traffic where interest is captured.

acquisa's curator insight, November 27, 2013 4:18 AM

Leads, Leads, Leads: Das Mantra im B2B-Vertrieb

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Is the press release dead?

Almost weekly I come across blogs and articles questioning the value of the press release and asking whether it has a place in today s fast paced social media world.  Is the press release dead, should we just cast it aside like a piece of litter? There s no doubt that the role of the press release has changed but maybe we need to ask more searching questions to really look at its role and whether it s fit for purpose.
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How to find journalists who want to hear from you

Stop overthinking it, yes, you heard right stop overthinking how to find journalists who want to hear from you and will be interested in you and your business. Ever struggled with something only to realise that the answer is blindingly obvious and staring you in the face?  Well, the same is true with finding and engaging journalists. Finding journalists who will be interested in you and your business, and what you have to say, is sometimes seen as a mystery - with the perception that Public Relations (PR) consultants have little black books that hold the key.  The truth is that journalists have never been more accessible and that presents you with a golden opportunity.   Offering news stories and articles and providing comment are ways for you to sow seeds for your business to reach and attract clients. So, where do you start?  There are many ways but here are two top tips both very quick and easy. 1. Use a search engine Sound obvious?  Well, yes, it is.  Take a key word  
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How not to do Public Relations – 10 PR myths debunked

No, Public Relations (PR) is not advertising.  No, PR is not all about getting press and media coverage.  There are so many myths about PR that fighting through the jungle of misinformation to work out what it is, and what it does, can feel a bit overwhelming. So, let s get a few things straight.  Here are some common myths about PR and I m going to throw them straight out the window for you, and explain why, because they are not at all helpful. 10 PR myths debunked 1. PR can gloss up a bad product or service if you haven’t got a great product or service then no amount of PR will hide that fact.  PR is a useful tool to highlight what you have to offer, and to raise your profile, but it cannot create something out of nothing.  Certainly, if you think that there is room to improve your product/service significantly then focus on that before embarking on PR.  Everything you say and do in relation to your business, and the product and service offered, must stand up to scrutiny. 2.
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Suárez’s Biting and Other World Cup PR Lessons

Image courtesy of nopasinw FreeDigitalPhotos.net Yes, like many others, I’ve become absorbed with World Cup football of late. True to say that since England bombed out I haven’t been as vocal but the football, inevitably, is becoming more passionate and desperate and that always makes for good viewing.  Watching the World Cup also teaches you a lot about Public Relations. It’s made me think back to a time when I worked with ex journalists and learned a lot about finding the news in a story and identifying the ideas that would appeal to journalists. If you want to get your head around what makes news and what journalists will be interested in then look around you and listen to the news and how events are reported and talked about. To give you an idea, here’s a look at what you can take away from the World Cup about Public Relations. 1. We know it’s coming – the World Cup comes around every four years. So, there, handed on a plate, is a golden PR opportunity to get profile
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Free Email Course: How to Pitch Journalists and Bloggers

Free Email Course: How to Pitch Journalists and Bloggers | Marketing and PR | Scoop.it
Want to know the media databases journalists use to source contacts, the simple tweak you can make to your website to get journalists to contact you, the research you must do before even considering making an approach to a journalist or a bloggers? Then take a look at this free 5 part email course: How to Pitch Journalists and Bloggers.
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12 Most Damaging Things to Say to a Journalist

What would you add to the list?
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DIY PR, How to do PR for Small Businesses

DIY PR for your small business requires time and effort but to get results you need to start on a sound footing. That means having the answers to seven key questions - otherwise your do it yourself PR efforts could be wasted. https://www.youtube.com/watch?v=Yr5Q5C5YM7I&feature=youtu.be
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10 Steps To Effectively Market Your Blog Post - SEMrush Blog

10 Steps To Effectively Market Your Blog Post - SEMrush Blog | Marketing and PR | Scoop.it
A comprehensive 10-step guide filled with content marketing tips.
debbieleven's insight:

Some very good tips on getting your blog noticed.

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40+ Ways to Improve Your Digital Strategy in 2014, Part One - Business 2 Community

40+ Ways to Improve Your Digital Strategy in 2014, Part One - Business 2 Community | Marketing and PR | Scoop.it
40+ Ways to Improve Your Digital Strategy in 2014, Part One Business 2 Community By analyzing his clients individual needs, unique selling points and competitive environment Jason helps position them in the marketplace and promote their strengths...
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Scheduling Google+ Posts, The Complete Guide

Scheduling Google+ Posts, The Complete Guide | Marketing and PR | Scoop.it
Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.
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Yes, I've often tried to work this one out.  A comprehensive guide here for scheduling Google + updates, well worth a read.

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PR Calendar 2014

Get started on planning your PR (Public Relations) for 2014 - get your business the profile and media exposure it needs and deserves. Here's a PR calendar with ideas on activity you can start planning for 2014.
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10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy | Marketing and PR | Scoop.it

If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.


Via Abel Revoredo
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Why do small businesses fail with PR?

I ve lost count of the number of small businesses I ve come across that have had a bad experience with Public Relations (PR). It may be that they have used the services of a PR agency or consultant and simply not got results.  Or, that they have tried to do their own PR, which has probably focused on press and media relations, and spent a huge amount of time and effort but not made any headway. Tackling PR that isn t working If you are running a small business but not getting anywhere with your PR then what s the answer?  The first step is to unpick what you are doing and identify if there are any common problems that you can address immediately to get things back on track.  Why?  Because getting it right can boost your profile, enhance your reputation and help you reach and connect with your key audiences, amongst other things. The common small business PR mistakes So, how do you know the areas that could be holding your PR back?  Here are some questions to get you started. Have
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