Marketing automation
21 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Dean Craig from Higher Education Communication & Marketing
Scoop.it!

Higher Ed Branding - Why Does It Have to Be This Hard? | mStoner, Inc.

Higher Ed Branding - Why Does It Have to Be This Hard? | mStoner, Inc. | Marketing automation | Scoop.it

Every brand manager thinks her brand is the most difficult to define, differentiate, and communicate. And in fact, defining a brand is a challenge in any category. But higher education presents some unique branding challenges.


Via Régis Faubet
more...
No comment yet.
Scooped by Dean Craig
Scoop.it!

Syncapse bankruptcy puts social media marketers on edge - Globe and Mail

Syncapse bankruptcy puts social media marketers on edge - Globe and Mail | Marketing automation | Scoop.it
Syncapse bankruptcy puts social media marketers on edge Globe and Mail The company raised a staggering $45-million, had offices in Toronto, London, New York, and India, boasted a client roster that included some of the world's largest corporations,...
more...
No comment yet.
Scooped by Dean Craig
Scoop.it!

The Definitive Guide to Engaging Email Marketing – Marketo

The Definitive Guide to Engaging Email Marketing – Marketo | Marketing automation | Scoop.it
Move beyond batch and blast email and download our 150+ Definitive Guide to Engaging Email Marketing.
Dean Craig's insight:

Really loving the Marketo approach 

more...
No comment yet.
Scooped by Dean Craig
Scoop.it!

How To Properly A/B Test Your Email Marketing Campaigns - MediaPost Communications

How To Properly A/B Test Your Email Marketing Campaigns
MediaPost Communications
Now, I know what you're thinking: “How can my emails trigger sales if users don't open or click on my emails in the first place?
more...
No comment yet.
Rescooped by Dean Craig from TRENDS IN HIGHER EDUCATION
Scoop.it!

The emergence of x and c MOOCs and pedagogy

The emergence of x and c MOOCs and pedagogy | Marketing automation | Scoop.it

The three sorts of MOOCs would serve different types of learners differently based on what the institutions would offer and what the learners might need and expect.


Via Alberto Acereda, Ph.D.
more...
Carlos Fosca's curator insight, August 15, 2013 9:44 AM

A pesar de su corta edad los MOOCs siguen experimentando variaciones importantes. Los x-MOOCs (modelo automatizado, centrado en la tecnología y con rentabilida económica esperada de la oferta formativa en línea, Ej: Udacity), los c-MOOCs (basados en el conectivismo, el aprendizaje distribuido y más centrado en el alumno. Ej: EdX) y una tercera variante que puede ser una especie de híbrido de las dos anteriores.

Roberto Ivan Ramirez's comment, September 17, 2013 2:38 PM
Creo que esas combinaciones de los cursos masivos en línea va a servir de plataforma apra establecer nuevos lineamientos tecno pedagógicos de la educación a distancia, posiblemente la era del e-learning se transforme.
Alfredo Corell's curator insight, September 22, 2013 7:23 PM

What would be the future of MOOCs?

As discussed, the three sorts of MOOCs would serve different types of learners differently based on what the institutions would offer and what the learners might need and expect.

There are no clear crystal balls in accurately predicting what would emerge out of these winners, though it is for sure that the ultimate model of Higher Education would likely go with xMOOCs within the coming decade, as the demand for qualifications, formal teacher-based education is still the norm.

Scooped by Dean Craig
Scoop.it!

I'm 13 and none of my friends use Facebook

I'm 13 and none of my friends use Facebook | Marketing automation | Scoop.it
I'm a teenager living in New York. All of my friends have social networks — Instagram, Vine, Snapchat, etc. Facebook used to be all I could talk about when I was younger. “Mum, I want a Facebook!” and other whining only a mother could put up with.
Dean Craig's insight:

Makes you wonder if FB has jumped the shark

more...
No comment yet.
Scooped by Dean Craig
Scoop.it!

MailerMailer's 2013 Email Marketing Metrics Report | In The Box ...

MailerMailer's 2013 Email Marketing Metrics Report | In The Box ... | Marketing automation | Scoop.it
We've just released MailerMailer's 2013 Email Marketing Metrics Report. The 13th edition features data from over 1.4 billion opt-in email messages,
more...
No comment yet.