Interesante entrevista a Phillip Kotler sobre invitar a las marcas a establecer in vínculo más cercano con sus consumidores, lo que denomina como Marketing 3.0, de manera bastante resumida, pero de una fuente muy valiosa. 7 minutos de aprendizaje con Kotler.
Daniel Gonzalez's insight:
Si le interesa el Marketing y le sobran 7 minutos, serán bien invertidos.
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