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Rescooped by Daniel DRAGOSIN from Just Story It! Biz Storytelling
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How Siemens successfully uses storytelling

How Siemens successfully uses storytelling | Marketing | Scoop.it
Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?

Via Karen Dietz
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gillkelley's curator insight, May 13, 2013 4:31 AM

Great explanation of 'storytelling' as a strategy or concept, as told to the Australian version of "Marketing'.

Emma's curator insight, May 15, 2013 7:56 AM

Esto si es branding

Peter Fruhmann's curator insight, August 8, 2013 6:57 AM

One of the key sentences in this article for me is "I think that good communicators, the great communicators, all really do it (storytelling) naturally." Keith Richie points out that it works for leaders as well as brands and/or organisations. But will all communication professionals who offer 'storytelling' recognize that? I've seen some ugly twists to good stories or good stories thrown away for the sake of a 'new story'...

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12 Insights for Visual Content Success with Infographics

12 Insights for Visual Content Success with Infographics | Marketing | Scoop.it
With the competition for consumer attention on the web, it takes more than creative wording to stand out. Get 12 insights for content success with infographics.
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Visual thinking

Visual thinking | Marketing | Scoop.it
Content marketing is about high quality AND high frequency. Doing both is the road to success. (Content marketing is about high quality AND high frequency. Doing both is the road to success.
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Web Content Management for Online Marketing

Sitecore (http://www.sitecore.net) helps companies build lifetime customers through software that makes web, mobile, social and email interactions more relev...
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Rescooped by Daniel DRAGOSIN from visualizing social media
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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Marketing | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss
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deb talbot's curator insight, December 4, 2013 4:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 13, 2013 1:46 AM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 6:48 AM

Social marketing

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6 Steps for Successful Content Marketing Using SlideShare's Search

6 Steps for Successful Content Marketing Using SlideShare's Search | Marketing | Scoop.it
Think of SlideShare's link juice as rocket fuel for SEO. All you need is a coordinated plan to start borrowing some of the professional network's search clout.
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Web Ink Now: It is all just marketing

Web Ink Now: It is all just marketing | Marketing | Scoop.it
Ah, names... Inbound Marketing. Content Marketing. Social Media Marketing. Brand Journalism. There are a bunch of names out there for what are essentially the same thing: How creating amazing information and publishing it on the web drives action.
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Rescooped by Daniel DRAGOSIN from AtDotCom Social media
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11 ways to improve online customer retention

11 ways to improve online customer retention | Marketing | Scoop.it

According to a study from Adobe, in 2012 repeat shoppers made up just 8% of all site visitors in the US yet they accounted for nearly 41% of total online sales.So bearing in mind the fact that it’s also cheaper to keep a customer than it is to attract a new one, businesses need to be working hard to keep shoppers satisfied and give them a reason to return.With this in mind, I’ve rounded up 11 ways in which ecommerce retailers can improve customer retention....


Via Jeff Domansky, Alessandro Rea, John van den Brink
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Martin (Marty) Smith's curator insight, November 22, 2013 7:13 AM

Easier to make more money from customers already acquired and almost no website pays much aattenton to thst idea.


Here are tips on how to improve your ecommerce website's UI to encourage repeat visits. I would ad DOD (deal of the day) which seems to be gaining momentum and macro categorization for your your personas. At this time of year havig a For Him, For Her, For Kids is good macro categorizaton.