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5 Lessons On Influencer Marketing And Brand Transparency

5 Lessons On Influencer Marketing And Brand Transparency | Marketing | Scoop.it

Influencer marketing is reshaping the way businesses market and sell their products. Find out what three of today's top experts have to say about it....

 

I recently sat down with three respected authorities in the field of influencer marketing. We talked about the state of influencer marketing today, the impact that greater transparency has on the marketplace, and the increasing role that more transparent influencer platforms and tools will play for leaders....


Via Jeff Domansky
Angus Grady's insight:

Marketing is about relationships and long term influence building

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Jeff Domansky's curator insight, October 5, 2013 12:56 PM

How three influencers think about influencer marketing.

Randi Thompson's curator insight, October 5, 2013 1:28 PM

Marketing has changed so much!  Now customers want a more unique service and product.  What do you need to know?

Ali Anani's curator insight, October 5, 2013 10:04 PM

Influence yourself to influence others

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Rescooped by Angus Grady from Public Relations & Social Media Insight
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Content is the Most Important Component of B2B SEO Today

B2B SEO content is what generates natural inbound links and fuels a social media strategy.With all of the SEO rules changing as often as they do, and SEO tactics that were once beneficial now on the “bad” list, website owners that want to improve their search engine presence are now left wondering, “what can we do?” What we always tell our clients is that the most important thing that they can do to help improve their B2B SEO efforts is to produce quality content on a regular basis. This can be in the form of blog posts, guest blog posts, articles, white papers, press releases, webinars, etc...


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Rescooped by Angus Grady from Simply Social Media
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8 Creative Ways to Promote Your LinkedIn Profile

Nice and easy: If you've worked hard on your LinkedIn profile, don't miss out on any opportunity to promote it. Here are eight ideas for getting the word out....I put out a call for submissions for the most creative ways people are promoting their LinkedIn profiles and received more than 100 responses. Among the good, the bad, and the ugly, I gleaned eight winning strategies for getting the word out about your presence on LinkedIn....


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Rescooped by Angus Grady from Public Relations & Social Media Insight
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5 Lessons On Influencer Marketing And Brand Transparency

5 Lessons On Influencer Marketing And Brand Transparency | Marketing | Scoop.it

Influencer marketing is reshaping the way businesses market and sell their products. Find out what three of today's top experts have to say about it....

 

I recently sat down with three respected authorities in the field of influencer marketing. We talked about the state of influencer marketing today, the impact that greater transparency has on the marketplace, and the increasing role that more transparent influencer platforms and tools will play for leaders....


Via Jeff Domansky
Angus Grady's insight:

Marketing is about relationships and long term influence building

more...
Jeff Domansky's curator insight, October 5, 2013 12:56 PM

How three influencers think about influencer marketing.

Randi Thompson's curator insight, October 5, 2013 1:28 PM

Marketing has changed so much!  Now customers want a more unique service and product.  What do you need to know?

Ali Anani's curator insight, October 5, 2013 10:04 PM

Influence yourself to influence others

Rescooped by Angus Grady from The Marketing Technology Alert
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B2B Content Marketing Trends: More Tactics, More Money, More Content - MarketingCharts | #TheMarketingAutomationAlert

B2B Content Marketing Trends: More Tactics, More Money, More Content - MarketingCharts | #TheMarketingAutomationAlert | Marketing | Scoop.it

Introduction...

 

MarketingProfs and the Content Marketing Institute (CMI) have released their latest annual study of B2B content marketing in North America. The wide-ranging study finds broader use and confidence in this burgeoning area, with 93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%). So which tactics are proving most effective?

 

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-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.

 


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iNeoMarketing's curator insight, October 2, 2013 4:50 PM

Again content from the CMI study scooped yesterday. The question isn't which one is most effective. The question should be which ones are most impactful vis-a-vis the stage of the sales funnel (if you still believe in sales funnels).

Kenzie Jay's curator insight, October 6, 2013 9:55 PM

General marketing information

PipeLine Marketing's curator insight, October 7, 2013 5:26 PM

Great statistcs to use for benchmarks. How does your content marketing program compare?

Rescooped by Angus Grady from Public Relations & Social Media Insight
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The Humongous List of Content Marketing Tools

The Humongous List of Content Marketing Tools | Marketing | Scoop.it

So here’s the start of The Humongous List of Content Marketing Tools.

 

It’s only a start – and that’s part of the power of List.ly. As the list creator, you get things rolling, then ask people to add their own entries and ‘upvote’ the ones they like.

 

So, if you’ve got a tool that helps you do your job as a content marketer, go ahead and add it (using the pink button below). Do tag your entires to make it easy for people to filter and sort. And give a thumbs-up to the any of the tools you like (they’ll thank you for it)...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 4, 2013 10:45 AM

A very good crowdsourced list of tools for content marketers. Thanks to Joe Rizzo for the tip.