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Huh? I don't get it... Starbucks to roll out evening beer and wine to more cities

Huh? I don't get it... Starbucks to roll out evening beer and wine to more cities | Marketing | Scoop.it

“Shareholder meeting also reveals tea partnership with Oprah, more plans”


Via Bob Frazier
Cookjmc's insight:

I don't like this idea - at all. I don't get it - at all. Why would Starbucks try to compete with local bars? Isn't breakfast pastries and sandwiches enough to grab and go? If your core competency is coffee will you sell more of that if people start drinking or just have more people hanging out getting their buzz on with their laptops... Of note, SanFrancisco which probably has a Starbucks on most blocks in the key areas of town (from what I found somewhere between 50 and 67 stores!) and also watched some close down when the expansion was too much (more than 80), is not on this list - yet. I would imagine there would be some faction protesting or maybe Starbucks is worried that those that use the coffee shop as their remote office might never leave- day to night. It's sad to see them go this direction. Pastry expansion with La Boulange was enough - and actually made sense. What will Pete's do? If I were a local coffee shop this is a great opportunity to market- "we do coffee- because we know coffee is what you come here for- ahem- we are not a bar" Seems to me that maybe Starbucks needs to understand that it is not a restaurant- it's a coffee shop that is convenient, with coffee and conversations that people enjoy. It's a risky brand expansion that goes away from their core competency instead of moving towards it- like pastry, limited food choice and music sales provide. But most importantly it now threatens other establishments that might be next door. Which again, is why it's not quite in SF- yet. 

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Marie Forleo Sings the Praises of Marketing- But You Might Need Help

Marie Forleo Sings the Praises of Marketing- But You Might Need Help | Marketing | Scoop.it
Tired of your products and services being ignored? Learn a simple, yet genius, strategy to package and position your business more effectively.
Cookjmc's insight:

Marie Forleo sings the importance of marketing. But in many ways what she talks about is having a solid business strategy in which marketing is the central point that connects everything you do by adding value. You can learn much from her by how she shares what to do... But when you need someone to actually make that vision into reality- that's how I can help you. A thought leadership strategy is a good one, and one I've been sharing with both my employers and clients for years. She's inspirational and really great to follow and both her energy and success is infectious. But we all know as entrepreneurs and business owners you only have so much time. How you spend your money and your time will determine your business success in the long run. Get help when you need it, and don't be afraid to pay for it, as the better help you get to start a successful strategy that will work in the short and long term, the better you can offload later in day to day execution- when you really need to hire a staff.

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Are You Really Thinking Mobile First for your Website and Beyond?

Are You Really Thinking Mobile First for your Website and Beyond? | Marketing | Scoop.it
Cookjmc's insight:

Excellent article and compelling data points, that less than 20% of transactions are forecasted to happen over the desktop. I don't think the desktop is going away anytime soon, however as the younger generation and mobile phones are more prevalent in everyday business transactions, not designing for mobile first, makes no sense. I had a client last year in working with an agency that had not considered this. Quickly early on in the role, I pushed the imperative of introducing a website mobile first, or rather designed for mobile with mobile reflexive technology making the website responsive to mobile. I would not introduce any website without consideration for mobile first, it simply does not make sense anymore. The word mobile, used to a scary for marketers, what do we do, how do we monetize it, what should we measure? Mobile, like social, is just another strategy/tactic that needs to be implemented. We need to think mobile first, from the start in everything we do.

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Great Advice on How to Use Linked In to Not Just Look For a Job

Great Advice on How to Use Linked In to Not Just Look For a Job | Marketing | Scoop.it
Skip ahead a few grades in LinkedIn marketing class with these 27 tips to supercharge your personal brand and drastically increase online lead generation.
Cookjmc's insight:

Wow this article was perfect timing as Friday I was on the phone with a college friend (we reconnected thanks to Facebook) and I was sharing with him just how powerful LinkedIn can be to grow and expand your business. Whether a new business or your current business, this is a tool that is so underutilized. LI is not just for job searching, though truth be told this a great way to keep your network fresh and keep your eye out. But for entrepreneurial minds, this is the place to go to build your business, look for people to engage with and share your thought leadership/expertise and knowledge in a fairly unobtrusive way. Remember don't sell- educate and share. Try it and see. Don't be afraid to connect. You never know who could be your next client, customer, or hire in your new business or established business.

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Pay it forward- sharing marketing/sales/it Job Leads on my FB Page

Pay it forward- sharing marketing/sales/it Job Leads on my FB Page | Marketing | Scoop.it
Rejuvenate Marketing is a marketing and business services company in California focused on...
Cookjmc's insight:

Sharing job leads I've received in the past month on my FB page. Happy to forward emails along that have contact information (from recruiters with the jobs) and also properly connect you with recruiters if I personally know them. Respecting recruiters confidentiality is important, so I'm not posting any contact information and all my leads are permission-based.

 

My trajectory is consulting, so please contact me if you need marketing consulting- strategy, content development, branding and awareness, relationship building and general project management. Let's see how we can work together to help one another out!

 

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From Twitter to Tinder: Social Media's Biggest Hits and Misses of 2013

From Twitter to Tinder: Social Media's Biggest Hits and Misses of 2013 | Marketing | Scoop.it
Just because social media is having a major moment doesn't mean every social startup is a success.
Cookjmc's insight:

As a marketer, we have choices every day on figuring out what we should focus on. One thing is for certain, social channels have come and gone... knowing where to focus your efforts is important. Following the shiny new thing doesn't always make sense. I think the 3 channels that are still key for B2B are LinkedIn, Twitter and Facebook- maybe Google. But otherwise, this article is a great summary and lesson to think about where to invest your time and effort in both your professional and personal life. Food for thought!

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Rejuvenating Enterprise You- Your Personal Brand

Rejuvenating Enterprise You- Your Personal Brand | Marketing | Scoop.it
I wrote this blog in 2009 when I lost my job for the second time- and I just recently had a discussion with a colleague of mine about branding, so I thought to revive it- because I still think it i...
Cookjmc's insight:

* 12/13 Since I published this article  in 2009, I have been laid off 2 more times (oddly predictable given my discourse within this blog). And each time, the good thing is I haven’t had to recraft story. My story is the same, because my brand has survived the test of time and I can continue to build upon it, enhancing it with the contributions I’ve made along the way. It remains the best foundation to tell my story.

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Success Stories From Scratch

Success Stories From Scratch | Marketing | Scoop.it
The daunting task of developing customer success stories often overwhelms marketeers leading to inaction. There's an easier way to get started and deliver customer success stories from scratch.
Cookjmc's insight:

Resharing an article I wrote a year ago that still holds true. When it comes to success stories, be fearless! Just get that blank sheet of paper and get it started.

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Marketers, Welcome to the World of Disappearing Media- So Keep Practicing the Basics

take a page from snapchat: marketers need to value their work so highly that they will expect consumers to remember and share it -- before it vanishes.
Cookjmc's insight:

So where are the teens on Facebook going? Snapchat is one of their hideouts. And for marketers this presents another challenge that brings us back to our original conundrum- how do you reach effectively and have impact in a channel that vanishes? For one - every message you deliver must have value. In that market I believe that less is more. Compelling calls to action. The usual stuff we should be practicing that often rules don't apply for when we have so many channels to get our message out in- social, video, digital and print to name a few. The key here is that new apps, technologies, are always going to challenge delivery. But nothing should should change the basic marketing 101 practices. It's all about your message and how you deliver compelling content that drives action. In a fleeting vanishing second or for eternity.

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Talent Strategies for the Post-Loyalty World

Talent Strategies for the Post-Loyalty World | Marketing | Scoop.it
Ben Casnocha and Chris Yeh, coauthors of the HBR article "Tours of Duty: The New Employer-Employee Compact."
Cookjmc's insight:

Love this- the concept of how a career was supposed to be is analogous to an escalator- if you do this and this and this you will ride your way  to the top with that company. But with economic crashes resulting in employment "contracts" being broken- loyalty is difficult to find on either side of the relationship. A "job" has transformed to a concept of an alliance. A mutually agreed upon relationship. More than ever career minded people are considering unique ways in how they can work for themselves choosing not to be an employee for life as a viable reality. Careers no longer look like the escalator - likely they zig zag over time. "The startup of you" "brand you" "the art of the start" are a few of the reads that have inspired me over time to be attracted to this sort of ideal. Being entrepreneurial in your career isn't for everyone but for some it is beneficial as an offensive strategy for both individuals and employers to breed innovation. Here's to thinking about and considering a "different" way of working together. It can provide more adaptability, employability and ultimate satisfaction on both sides. I guess you could call it the elephant in the room. Let's start acknowledging it and embracing it as an option. Concepts like tours of duty and short term agreements can provide more security than less with mutually agreed upon terms applied to them. 

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Cookjmc's curator insight, November 18, 2013 12:16 PM

Love this- the concept of how a career was supposed to be is analogous to an escalator- if you do this and this and this you will ride your way  to the top with that company. But with economic crashes resulting in employment "contracts" being broken- loyalty is difficult to find on either side of the relationship. A "job" has transformed to a concept of an alliance. A mutually agreed upon relationship. More than ever career minded people are considering unique ways in how they can work for themselves choosing not to be an employee for life as a viable reality. Careers no longer look like the escalator - likely they zig zag over time. "The startup of you" "brand you" "the art of the start" are a few of the reads that have inspired me over time to be attracted to this sort of ideal. Being entrepreneurial in your career isn't for everyone but for some it is beneficial as an offensive strategy for both individuals and employers to breed innovation. Here's to thinking about and considering a "different" way of working together. It can provide more adaptability, employability and ultimate satisfaction on both sides. I guess you could call it the elephant in the room. Let's start acknowledging it and embracing it as an option. Concepts like tours of duty and short term agreements can provide more security than less with mutually agreed upon terms applied to them.

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8 Effective Marketing Strategies On A $500 Budget

8 Effective Marketing Strategies On A $500 Budget | Marketing | Scoop.it
Even if you have a small marketing budget, these 8 tips will help you get the most out of every dollar you spend.
Cookjmc's insight:

Good tips here, and a few more. I've worked with some of the smallest and biggest budgets around. If you have content development skills, use them! There are many things you can do to market your business without investing loads of money. You just have to apply your marketing creativity to it and get to it. Blogging, SEO that you can do for yourself with the content you put out there and social media in general, keeping your website fresh are relatively easy ways to get eyeballs to your site to take action. $500 doesn't seem like much but there are many free tools out there you can leverage if you need to. For example, putting an animated video together is free on PowToons.com- I put one together in a few hours. As a marketer I always think about money as my own money. Would I spend it if I had that money, or would I see if there was an alternative way to do it? In startup mode the rule is you don't spend unless you absolutely have to. You need to get to revenue first and fast- then you earn the budget to do more.

 

What are the free tools you are using so we can share?

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4 Easy Ways Non-Coders Can Add Personality to a WordPress Theme

4 Easy Ways Non-Coders Can Add Personality to a WordPress Theme | Marketing | Scoop.it
It wasn't easy, but you finally settled on a premium theme for your self-hosted WordPress website. You bought it, installed it, and watched all of your c
Cookjmc's insight:

Great tips here for Wordpress. As a non-coder it can often be frustrating to use and seem limiting-but there's good options/easy fixes to make your website look not-so-templatized.

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10 Steps To Prep Your Marketing Organization For 2014

10 Steps To Prep Your Marketing Organization For 2014 | Marketing | Scoop.it
Cookjmc's insight:

Fantastic article and solid advice for 2014. Time to "rethink" marketing wrt ROI, bottom line contribution and sales integration. Always good to outsource instead of inhouse when someone else can do it better than your team can, focus your team on segments instead of disciplines (and teach them what they don't know and take some risks in hiring). Every one of these ten steps has merit for today's marketer. The game has changed in marketing - the time is now to get ready to be more flexible than ever and think business strategy and not marketing tactics.

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PR from a Pro: The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications

PR from a Pro: The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications | Marketing | Scoop.it
“Imagine you’re sitting across from a reporter at lunch. You’re telling them what you do, your story, why they should care about your product. You have to convince this reporter to not only write about you, but that what you’re doing matters. That you’re going to be successful.”
This is Caryn Marooney, Head of Technology Communications for Facebook. But before that, she co-founded OutCast, the elite PR agency that worked with one-time startups Amazon, Salesforce.com, Netflix and VMware. She’s seen firsthand how hard it is for young companies to capture press attention when they have zero brand recognition and limited resources.
Most founders set out to create something iconic but don’t know where to start. At First Round’s recent CEO Summit, Marooney boiled down this massive challenge into an execution plan and guidelines for startups to craft an image that will resonate with the public and the press, launch on a strong note, and build momentum as they grow — regardless of size and resources.
Cookjmc's insight:

Great advice here and a solid model of PR planning. In tech we tend to focus on the big bang event, but I've learned over time that a steady stream of content relevant to what you are "launching" is a much better strategy. A "rolling thunder" of activity and messages up to a point in time (launch) can be very compelling and engage audiences in a clever way, but the flame needs to keep going past the big launch event if there is one.In business, I've rarely experienced a big fanfare launch event that paid off in the long term.


But what I have seen work is a continual drumbeat of information and messages that entice the media and your audience to find out more. Love the RIBS approach (relevant, inevitable, believable, and simple)... the S is critical- do not over complicate or make things difficult to understand. Use clear language that represents a strong value proposition that is relevant to your audience. Seems simple right? It takes time to get there, and more than just a few "first" drafts. I especially love and advise my clients of this rule- “Don't wrestle with a pig in the mud. You both get dirty but the pig likes it.” The best position you can take in your message is "rise above" and not head to head. Especially when you are the new kid on the block. Differentiating yourself from the crowded sea of options is where your blue ocean messaging comes in. Don't miss out on that opportunity because you might think your innovation is better than anything out there. In today's market, that statement might hold true for just a few limelight minutes. But if you differentiate properly, your message can be valid across a product/company lifetime. It's uniquely yours.


Read more: http://firstround.com/article/The-Best-PR-Advice-Youve-Never-Heard-from-Facebooks-Head-of-Tech-Communications#ixzz2vm2OmoAK

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Superbowl Social Media Scoreboard and #stopshowingsuperbowlcommercials

Superbowl Social Media Scoreboard and #stopshowingsuperbowlcommercials | Marketing | Scoop.it
Wondering what drove the most social chatter during the Super Bowl? The game itself certainly wasn't suspenseful, but social media was still full of com...
Cookjmc's insight:

The total scoop on the superbowl. Admittedly I FB'd more than tweeted on the "yawn" game. But the biggest disappointment is that advertisers are opting to launch their ads pre-game, which I think has lessened engagement during the game- there's no surprise with the ads (or relatively very few of them). While I understand the strategy of viral marketing and support it, I question whether the results would be more impactful socially to share after keeping the ads for the game then viralizing them after and promoting them. Not always a good thing to leak everything. Didn't apple and beyonce (recently) teach us that? http://www.cnn.com/2013/12/16/showbiz/music/beyonce-new-album-number-1/ ;

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Marketing Job Postings from Recruiters

As I committed last month, I am sharing all my job leads that I get in email, on my Facebook page. Please contact me if you see anything you want me to forward. For privacy reasons, I am not postin...
Cookjmc's insight:

All job leads I am posting on my Facebook page. If you Like my page you'll see them in your newsfeed!  https://www.facebook.com/rethinkrefreshrenew

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The Best-Perceived Brands of 2013

The Best-Perceived Brands of 2013 | Marketing | Scoop.it
Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top 5 were Ford, Subway, History Channel and Lowe's.
Cookjmc's insight:
Fascinating #brand perception between democrats and republicans. Plus the continuing rise of #amazon makes me think that the "prime" strategy is working in their favor too. Happy to see Ford on the list demonstrating that America can come back strong.
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Content Marketing 2014- The Events You Need to Know About and More

Content Marketing 2014- The Events You Need to Know About and More | Marketing | Scoop.it
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Great roll-up of #content #marketing #events 2014 + many forums in the Bay Area outside of content focus.

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'Tis the Season for a Great Content gift-guide- 34 Tips & Tricks for Planning & Creating Marketing Content

'Tis the Season for a Great Content gift-guide- 34 Tips & Tricks for Planning & Creating Marketing Content | Marketing | Scoop.it
Download these 34 tips and tricks for planning and creating content for free. Your download will include links to time-saving templates, tools, and more!
Cookjmc's insight:

Wow if you are looking for stimulation on ideas on how to maximize your time to develop better content, look no further, this guide is incredible and jam packed with methods, websites and places to go and organize your content. And it's just not what hubspot is saying, they've gathered their clients to share their stories and scoops on their best practices. Scoop this and share the joy! New ideas I grabbed include (topics areas- writing, designing and planning):

 

-Host an online event called “Ask Me Anything” or AMA (leave it up to your audience to tell you what they want to know)

-Use a content brainstorm visual key (great idea  for thinking how you will use the content and why to use it that way)

-Evernote to organize and bucket content so you always have it at your fingertips over time

-Use blog posts to create an ebook (I've only used them for newsletters, but this makes great sense)

-Listen to classical music when writing (old practice I have stopped but need to start again, stimulates brain)

-Design CTAs with keynote 

-Apps to help with design: Sulia Splash, Canva and Over


The biggest takeaway that we all need to remember is that all content is repurposeable. Transform the one quote you have and you have another 3-5 pieces of content that can result. 

 

 

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Get the Scoop on Thanksgiving Social Media Stats, #RLTM Scoreboard

Get the Scoop on Thanksgiving Social Media Stats, #RLTM Scoreboard | Marketing | Scoop.it
We hope you all had a wonderful Thanksgiving (and for our international readers, we hope you weren't bombarded with Instagram pics of turkey and pies fr...
Cookjmc's insight:

While detoxing out of turkey coma- here's a great #infographic summary on #socialmedia stats for this holiday And the latest social media numbers. Of note- snapchat still a mystery of actual "numbers".

 

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook:1.15 billion monthly active usersvia Facebook  YouTubeover 1 billion monthly unique usersvia YouTube  Twitter:over 218 million monthly active usersvia Twitter  Qzone:599 million monthly active usersvia TechCrunch  Sina Weibo:over 500 million usersvia The Next Web  Renren:over 170 million usersvia iResearch iUser Tracker  VK:over 200 million registered usersvia VK  LinkedIn:238 million active usersvia LinkedIn  Google Plus:343 million monthly active usersvia GlobalWebIndex  Tumblr:152 million blogsvia Tumblr  Instagram:150 million usersvia Instagram  Vine:40 million registered usersvia Vine  Tagged:20 million unique monthly usersvia Tagged  Foursquare:40 million usersvia CNET  Pinterest:70 million usersvia The Next Web  Reddit:85 million monthly unique visitorsvia Reddit  WhatsApp:200 million monthly active usersvia TechCrunch  SnapChat: ????via TechCrunch  

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Viewpoint: One to Bookmark- How to Size Images on Social Media: A Cheat Sheet (Infographic)

Viewpoint: One to Bookmark- How to Size Images on Social Media: A Cheat Sheet (Infographic) | Marketing | Scoop.it
Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.Get the latest blog articles on...
Cookjmc's insight:

Don't have the time to figure out all the various sizes of your graphics for the mulititude of social channels? When you are a small business, these are the kinds of things that can drive you crazy and should be so simple to figure out- what size, how many pixels, etc. I was searching to update both a client and mine and found this. Here's something to bookmark and keep, whether for you or for your designer. Details for LinkedIn, FB, Twitter, Pinterest, Google and not just the icons- photos, headers, etc.

Here's another tip - if you don't have editing software for your graphics, you can use Powerpoint to do this task easily. Just set up your page to the size of the image and insert your graphic leaving white space around it so it won't cut off your image. Save the page as an image (JPG). If you want to edit it in the future, save the original ppt file too. Takes just a few minutes and no sweating the small stuff!

 

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How Miles and Social Media Brought Out the Very Best in My City

How Miles and Social Media Brought Out the Very Best in My City | Marketing | Scoop.it
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Some of you followed on my accidental adventure on Friday during #sfbatkid - here's a blog posting on my personal journey of that day. 

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Make-A-Wish® Greater Bay Area : Miles' wish to be Batkid

Make-A-Wish® Greater Bay Area : Miles' wish to be Batkid | Marketing | Scoop.it
Miles wish to be a superhero
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If you ever have underestimated the power of social media- follow this viral campaign for good today as San Francisco transforms into Gotham City to realize a young boy's dream via @SFwish. #sfbatkid is more than a campaign - it's a movement! #staycalmandcallbatkid 

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Blog SEO Tips for Non-SEOs: 3 Neglected Blog SEO Best Practices ...

Blog SEO Tips for Non-SEOs: 3 Neglected Blog SEO Best Practices ... | Marketing | Scoop.it
These three basic blog SEO tips and and best practices improve blog rankings, but many bloggers forget to check off these boxes. ... Internet Marketing Software for SEO and PPC from WordStream · Login · Login.
Cookjmc's insight:

Content optimization wrt SEO is easier today than years past. Some best practices tips to remember include staying consistant with your message, tag appropriately, keep blogs blog simple and attractive and make it easy to share. Share yourself via multiple channels and leverage groups that will benefit from the message- like LinkedIn.  As long as you are delivering value and educating don't be afraid to expand your audience as you discover opportunities to do so.

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Ready, Set… Launch! The Journey in Launching a New Brand for a SMB

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The journey to launching a brand for an SMB client.

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