Marketing
21 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Chris Bartley
Scoop.it!

Integrated Brand Communications in the Era of New Media - Consumer Electronics Net

Integrated Brand Communications in the Era of New Media Consumer Electronics Net Specializing in communications strategy, brand building and crisis and issues management, Ivy combines her global exposure with local insights to serve a wide range of...
more...
No comment yet.
Scooped by Chris Bartley
Scoop.it!

Mapping influencers in healthcare - PMLiVE

Mapping influencers in healthcare - PMLiVE | Marketing | Scoop.it
Mapping influencers in healthcare http://t.co/LMfjdmcj3g via @zite
more...
No comment yet.
Scooped by Chris Bartley
Scoop.it!

Shoot the messenger: changing behaviours by marketing to the subconscious - PMLiVE

Shoot the messenger: changing behaviours by marketing to the subconscious - PMLiVE | Marketing | Scoop.it
Shoot the messenger: changing behaviours by marketing to the subconscious #marketing #behaviourchange #speakers http://t.co/afXP3TGYwJ
more...
No comment yet.
Scooped by Chris Bartley
Scoop.it!

UK pharmacists get social media guidance - PMLiVE

UK pharmacists get social media guidance - PMLiVE | Marketing | Scoop.it
UK pharmacists get social media guidance http://t.co/CcaSmJIeWr #socialhealthcare #thinkemotive via @pmlivecom
more...
No comment yet.
Scooped by Chris Bartley
Scoop.it!

How can pharma deliver returns on increased digital investment? - PMLiVE

How can pharma deliver returns on increased digital investment? - PMLiVE | Marketing | Scoop.it
Independent online professional networks work best as part of a multi-channel campaign
more...
No comment yet.
Scooped by Chris Bartley
Scoop.it!

Understanding the post-digital world - PMLiVE

Understanding the post-digital world - PMLiVE | Marketing | Scoop.it
as digital initiatives start to come through, what is your #medinfo function doing? MI apps? mobile enable... http://t.co/TioS4THXi6
more...
No comment yet.
Scooped by Chris Bartley
Scoop.it!

Shoot the messenger: changing behaviours by marketing to the subconscious - PMLiVE

Shoot the messenger: changing behaviours by marketing to the subconscious - PMLiVE | Marketing | Scoop.it
more...
No comment yet.
Scooped by Chris Bartley
Scoop.it!

Salesforce Embraces Dropbox, Google Drive with Files - NewsFactor Network

Salesforce Embraces Dropbox, Google Drive with Files - NewsFactor Network | Marketing | Scoop.it
Salesforce Embraces Dropbox, Google Drive with Files NewsFactor Network Creative briefs, advertising copy and brand assets can be shared on one record so the global marketing team can easily manage every step of the campaign.
more...
No comment yet.
Scooped by Chris Bartley
Scoop.it!

How do you identify doctors’ existing disease knowledge? - PMLiVE

How do you identify doctors’ existing disease knowledge? - PMLiVE | Marketing | Scoop.it
Online doctor networks present a real opportunity for pharma to better understand the needs of their customers - PMLiVE (Online doctor networks present a real opportunity for #pharma to better understand the needs of their customers
more...
No comment yet.
Scooped by Chris Bartley
Scoop.it!

Alzheimer's disease pipeline takes multiple hits - PMLiVE

Alzheimer's disease pipeline takes multiple hits - PMLiVE | Marketing | Scoop.it
Great summary of current Alzheimer's research http://t.co/HFXFhWPKMx includes WUSM's exciting prevention drug trial http://t.co/FSkJQUVkbQ.
more...
No comment yet.
Scooped by Chris Bartley
Scoop.it!

Mobile campaign aims to tackle childhood obesity - PMLiVE

Mobile campaign aims to tackle childhood obesity - PMLiVE | Marketing | Scoop.it
MMS-based campaign against #obesity by @openmarket sends recipes & healthy coupons to users: http://t.co/8ZpbNJxG5V #mHealth #nutrition
more...
No comment yet.
Scooped by Chris Bartley
Scoop.it!

Is pharma applying digital quickly enough? - PMLiVE

Is pharma applying digital quickly enough? - PMLiVE | Marketing | Scoop.it
The application of digital to the pharmaceutical business model, whether this be in communications, marketing, medical affairs, market research and even R&D and clinical research, has been one of the key hot topics of the last five years. The question is though, what are we trying to achieve and are we getting there quickly enough?
more...
No comment yet.
Scooped by Chris Bartley
Scoop.it!

Pharma's use of Pinterest gains momentum - NEWS - articles - Pharmaceutical Industry - PMLiVE

Pharma's use of Pinterest gains momentum - NEWS - articles - Pharmaceutical Industry - PMLiVE | Marketing | Scoop.it
Pharmaceutical Industry | NEWS | | Pharma's use of Pinterest gains momentum - Boehringer, GE Healthcare, Menarini, Novo Nordisk and Bayer have a presence on the social network | PMLiVE...
more...
No comment yet.