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Sparked launches Customer Teams platform to boost consumer engagement

Sparked launches Customer Teams platform to boost consumer engagement | marketing | Scoop.it
Image via Sparked
Sparked has today announced the launch of its Customer Teams platform, specifically designed for mobile devices as a way to encourage users to interact with the brands they already know and love.

Via Stefano Grigoletti
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3 Ideas For Using A Predictive Logistic Regression Model To Increase Customer Value

3 Ideas For Using A Predictive Logistic Regression Model To Increase Customer Value | marketing | Scoop.it
SMB owners and marketers would love to be able to read the minds of their customers. And why not? Such insights could allow them to provide better products and better services for their customers and increase customer value.

Via Marc Van de perre
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How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates | marketing | Scoop.it
We all want our website to be user friendly. But you don't get there without constant analysis and optimization. Here's how the Visitor Flow reports within Google Analytics can help you determine the complexity of your website to the average user.

Via Marc Van de perre
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Games for iPad: Top 10 Racing Games | Free Online Flash Games

Games for iPad: Top 10 Racing Games | Free Online Flash Games | marketing | Scoop.it
It may not look like it, but Apple's iPad is a speed demon in disguise. To unlock its potential, you'll need to download the best racers for the platform, (New blog post: Games for iPad: Top 10 Racing Games http://bit.ly/fxD0n4)
Via Roald Sieberath
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Ideas Are Easy; Execution Is Hard - Kevin Evers - Harvard Business ...

Ideas Are Easy; Execution Is Hard - Kevin Evers - Harvard Business ... | marketing | Scoop.it
Companies trying to innovate tend to spend a lot of time generating ideas: Brainstorming sessions. Contests. Jams. This can be a huge waste of resources. In fact, most companies have no trouble generating great ideas.
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Google Project Loon

Introducing the latest moonshot from Google[x]: balloon-powered Internet access. Project Loon is a network of balloons traveling on the edge of space, design...

Via Sanghoon Lee
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SUN TZU: the art of war in the boardroom

SUN TZU: the art of war in the boardroom | marketing | Scoop.it
Sun Tzu is a text, written well over two thousand years ago, as a philosophy for military strategy and planning. It has since then become the most used text for strategy planning and decision making in all kinds of different areas, not only war planning.

Via Tony S. Zohari
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Tony S. Zohari's curator insight, February 22, 2014 1:29 PM

"To win without fighting is best"

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Service Design meets Six Sigma: Complementary or Contradictory? - The Customer Experience Company

Service Design meets Six Sigma: Complementary or Contradictory? - The Customer Experience Company | marketing | Scoop.it
Surprising developments for some perhaps – at least two of Australia’s big four banks have created roles where one team is responsible for both

Via Vimal Rai
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Vimal Rai's curator insight, March 13, 2014 4:55 AM

Very interesting! Something that one of my previous companies had started down the path of - albeit inadvertently, and of which I was proudly a part, first as a follower then facilitator. It might just be the leadership trend of tomorrow - to bring these 2 seemingly diverse skill sets together into one team. 

Wally Stump's curator insight, March 23, 2014 8:54 AM

This short article points out the balance that must be struck between delivering services efficiently and providing an exceptional customer experience. Service effectiveness can not be achieved without the proper mix of both.

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A Widespread Security Flaw Allows Hackers to Steal Information from Social Media Logins

A Widespread Security Flaw Allows Hackers to Steal Information from Social Media Logins | marketing | Scoop.it
If you use "Log in with Facebook" or other similar options on your favorite sites, read on.

Via TechinBiz, Brian Yanish - MarketingHits.com
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malek's comment, May 5, 2014 8:38 AM
Ooops
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Next Generation Display Market - Global Industry Analysis, Size, Share, Trends and Forecast, 2013 - 2019

Next Generation Display Market - Global Industry Analysis, Size, Share, Trends and Forecast, 2013 - 2019 | marketing | Scoop.it

Advancements in optoelectronics and nanotechnology have changed the display technology in last few years. Due the environmental issues there is high demand for the green products and energy efficient products. With consuming less energy providing other qualities such as high resolution, better display quality and improved backlight are provided by next generation display technologies.

Browse Full Report with TOC: http://www.transparencymarketresearch.com/next-generation-display-market.html


Via eddy tancredi
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Milan Fashion Week: How Italian Fashion Brands Are Performing Online

Milan Fashion Week: How Italian Fashion Brands Are Performing Online | marketing | Scoop.it
As Milan Fashion Week is in full swing, we took a look at online audience growth via PC to three large fashion brands in Italy, namely Gucci, Dolce & Gabbana and Prada.

Via Stefano Grigoletti
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innovative

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Reverse Engineering Marketing Metrics

Reverse Engineering Marketing Metrics | marketing | Scoop.it
Reverse Engineering Marketing Metrics http://t.co/JRGqlRM40c

Via Marc Van de perre
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24 Beautifully-Designed Web Dashboards That Data Geeks Will Love

24 Beautifully-Designed Web Dashboards That Data Geeks Will Love | marketing | Scoop.it
We live in a world of big (and little) data, and many people have to make sense of numbers as part of their job. The trouble is that there can be a lot of friction involved when mining the data.

Via Marc Van de perre
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AppleInsider | Steve Jobs grossly exaggerated Android tablet app market size

AppleInsider | Steve Jobs grossly exaggerated Android tablet app market size | marketing | Scoop.it
description (Wow, android only has 17 tablet apps! LOL RT @onlyapplenews: Apple Insider: Full http://bit.ly/eaafyq)
Via Roald Sieberath
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amruth kailash kolla's curator insight, May 18, 2014 3:09 PM

he is  really a good marketeer...

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5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy

5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy | marketing | Scoop.it
As a platform that helps people, businesses or organizations with their content strategy, it's always been natural for us to use content ourselves in our communication.
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MINI Art Beat. Driven by your Style.

More at: http://bit.ly/driven-by-your-style Straight from the streets of London, MINI Art Beat lets you show off your style in 48,000 LED lights -- and all o...

Via Sanghoon Lee
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Life Size Scalextric with Renault ZOE Electric Cars - YouTube

Two 100% electric Renault ZOEs race on a giant Scalextric track on the streets of London. Discover more about the Renault ZOE at www.renault.co.uk/zoe. This ...

Via Sanghoon Lee
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Easy-to-Understand Tips for Marketing on the Internet

Easy-to-Understand Tips for Marketing on the Internet | marketing | Scoop.it

Via Tony S. Zohari
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Tony S. Zohari's curator insight, April 9, 2014 9:35 AM

To get really good at Internet marketing, never stop learning. No one knows everything there is to know about successful marketing, so there’s always more you can learn. Also, since no one is perfect, there will always be marketing skills you personally can improve. If you put sincere effort into improvement, you’ll definitely improve — and naturally, the better you are at Internet marketing, the more money you’ll be able to make from it.

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Girl Scouts Say Yes to Social Media, But No to Online Selling (Marketing Pilgrim) | Marketing News Group

Girl Scouts Say Yes to Social Media, But No to Online Selling (Marketing Pilgrim) | Marketing News Group | marketing | Scoop.it

Girl Scouts Say Yes to #Social Media But No to Online Selling


Via Jennifer Parness
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The Sociology of Optimizing ROI for Social Marketing Success

The Sociology of Optimizing ROI for Social Marketing Success | marketing | Scoop.it

If you have any hope of your marketing efforts paying off and bringing you a return on your investment (ROI), you will need to understand the sociology behind it and to truly understand not only what you need to do but also why you need to do it. Taking the appropriate steps and knowing why those steps are critical is essential to your professional success.


Via Brian Yanish - MarketingHits.com
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very innovative

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