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A Simple Content Marketing Org Chart

A Simple Content Marketing Org Chart | Marketing | Scoop.it
When I tried to find a simple org chart to help organizations visualize their own content team, I couldn’t find anything quite simple enough.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, March 7, 2014 11:58 AM

In smaller companies, some people might wear several hats but this is nevertheless an interesting ways to look at how you can simply organize your content strategy and split the workload between content creation, content curation, analytics and editorial planning.

Cercle d'autodidactes 's curator insight, March 12, 2014 6:33 PM

S'y retrouver en matière de contenu exige l'équilibre entre l'analyse, la sérendipité et le dialogue avec sa communauté. Le développement des affaires véritable apparaît rarement sans cet équilibre dans la consommation des réseaux sociaux! Il faut mettre du sens dans la connaissance pour mieux l'utiliser.

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Content Shock or Content Rocks? - What 24 Content Marketing Experts Think

Content Shock or Content Rocks? - What 24 Content Marketing Experts Think | Marketing | Scoop.it

Is content shock real? Mark Schaefer defined the term. Here is what 23 content marketing experts think about content shock.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, March 28, 2014 5:04 PM

Here are my views (excerpt from original post by Heidi Cohen):


I understand why some people like Mark Schaffer are scared: content marketing seems to be a victim of its own success and as more and more companies publish more and more content, it becomes more competitive and could have diminishing returns. But as I’ve answered to Mark in this post, that’s no longer true if we consider the new models for content: while content marketing is about making your company a media, nobdy said you had to do it old-fashioned 20th-century style and produce all of their content in house. Look at BuzzFeed, Business Insider, the HuffPost or Upworthy: they’re all using a mix of creation, curation and aggregation and that should tell us what the future of successful content marketing is.


Read what the other 23 had to say about this.

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3 metrics of content marketing success

3 metrics of content marketing success | Marketing | Scoop.it

The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success.


Via Ally Greer
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Ally Greer's curator insight, March 11, 2014 5:00 PM

Great infographic: it tells about three things to look for when determining whether your content is successful or not.


What would you add?

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The 3 Essential Elements of Successful Content Marketing

The 3 Essential Elements of Successful Content Marketing | Marketing | Scoop.it
What makes content "good"? What's the difference between content marketing and just writing an entertaining blog?

Via Guillaume Decugis
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Guillaume Decugis's curator insight, April 15, 2014 2:41 AM

Entertaining. Strategic. And shareable.


This is an old post by Sonia Simone from Copyblogger that is still very valid and inspiring today. This last point stresses out the importance of the new model for SEO and content marketing, driven by social media: content that is not entertaining, strategic or interesting enough to be shared won't raise above the noise. 


Content curation helps in that respect through a couple of things:


1. Curating content is a great way to understand what gets shared vs what's not: this will inform your own content creation.


2. Content curation will help you constantly identify and publish good shareable content, enriched with your own context and expertise.