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Know Your Clients: How to Create an Accurate Customer Profile - The Next Web

Know Your Clients: How to Create an Accurate Customer Profile - The Next Web | Aspect 2- Everyday life and tasks | Scoop.it
Know Your Clients: How to Create an Accurate Customer Profile The Next Web Customers choose to shop at one t-shirt store over another or eat at one taco place over the other because you've built a business that caters to a particular demographic,...
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Casey Doran's comment, March 28, 2014 9:49 AM
One of the most important and helpful things a business can have to grow is the knowledge of who their customer is. Understaning their customers on a broad or personal level helps the overall relationship and prosperity of a business. This can be accomplished by successfully marketing and building a brand that is known and can be trusted. Once this is established, success growing a business comes easier.
Casey Doran's comment, March 28, 2014 10:03 AM
Understanding their own product or service and how it is used is the first step in discovering who their customers are and eventually understanding them. In other words, a business often needs to shift and adapt to fit a customers' needs and interests, rather than the other way around. The "Mission" of an organization is often a way in which a brand can present it self and declare what it stands for. From there, they can adapt how they function to meet the needs of those people who respond positively to their mission, and eventually be the ones who become future customers.
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11 In-Demand Jobs You Can Do with a Marketing Degree

11 In-Demand Jobs You Can Do with a Marketing Degree | Aspect 2- Everyday life and tasks | Scoop.it
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Casey Doran's comment, March 27, 2014 9:33 AM
Although there are many beliefs that the Marketing field is not very broad, this is a false statement. Earning a degree in Marketing can provide many opertunities in a variety of job positions that require a wide range of skill levels. Some of the top jobs in today's Marketing world include but are not limited to; Marketing Manager, Director of Marketing, Accountant Executive, Marketing Coordinator, Marketing Specialist, Sales Representative, Account Manager, District Sales Manager, Sales Manager, Marketing Assistant, Marketing Intern among others. This list shows a brief list of jobs that are currently being hired today in our growing society.
Casey Doran's comment, March 27, 2014 9:43 AM
The career field of Marketing is unique in that it is progressive. This is another way of saying that the field is constantly changing and a job that was dominating one generation may be replaced or changed in a new generation based on new technologies and varying factors of the economy. For instance, up and coming fields are in social media and search engine marketing. These jobs did not even exist a few years ago, yet they are soon to be the most important aspects of Marketing.
Casey Doran's comment, March 27, 2014 9:49 AM
Because of recent technology advances and changes in economic and social society, Marketing is now one of the fastest growing occupations of today. To learn and aquire the skill set to keep up with this field, the most beneficial thing one can do is to earn a degree. More than 80% of these jobs above require at minimum a bachelor's degree. Unlike certain fields that are related including Graphic design or even advertising, schooling is not as important. However, companies looking to hire Marketing professionals are looking for students who have recently leraned and experienced the field in the way of college. Therefore this is why my first step to obtain my career goal is by earning my degree at 4-year college.
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5 Essential Marketing Skills Every Person Should Know - Business 2 Community

5 Essential Marketing Skills Every Person Should Know - Business 2 Community | Aspect 2- Everyday life and tasks | Scoop.it
Business 2 Community
5 Essential Marketing Skills Every Person Should Know
Business 2 Community
Anyone involved in a business has a role to play in marketing. In today's highly ...
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Casey Doran's comment, March 7, 2014 9:28 AM
Whether a company has a marketing department, or is starting small with a few employees, the idea of Marketing is an important concept that needs to be understood by everyone to make a difference in the success of the business. The 80/20 rule states that 80% of sales come from 20% of a business's customers. This means that companies need to recogize who their high paying and interested customers and market specifically to them. Instead of waisting time and money on people who may never be interested, time must be spend to further attract those who are already committed.
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Emerging Markets, Consumer Insight and Business Strategy - Huffington Post (blog)

Emerging Markets, Consumer Insight and Business Strategy - Huffington Post (blog) | Aspect 2- Everyday life and tasks | Scoop.it
Emerging Markets, Consumer Insight and Business Strategy Huffington Post (blog) Emerging market consumers focus more on: the scale and reassurance of big brands; projection of status and adherence to tradition that characterize hierarchical...
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Casey Doran's comment, March 5, 2014 9:39 AM
Going along the lines of the 4 "P"s of marketing, the one important "p" to remember is place. The placement and location of where companies chose to market and advertise is a large part of the industry. Now, new marketing consumers are in places where the desire to protect the political and economic interests of the consumers is not prominent. However, the physical, emotional, and societal interests of consumers are being strongly considered and respected. Big companies are aware of this also, knowing that consumers find comfort in large brands that they are familiar with and trusting of. This is why big brand names continue to be successful, knowing that by consumers simply recognizing their brand name as a result of marketing, they are keeping customers and gaining new ones
Casey Doran's comment, March 5, 2014 9:46 AM
Based on consumer actions and feelings, there are a few key ideas that Marketers should keep in mind in order to be as successful as possible. Launching "mega" brands rather than stand alone brands will allow the business to gain reassurance and trust from the customers. Marketing trends should be based on the current economic stage. Also, marketers should make their products compete across various categories, rather than within them to avoid too much competition.
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Marketing Is an Important Element of Business Success - Delaware Business Startup and Development

Marketing Is an Important Element of Business Success - Delaware Business Startup and Development | Aspect 2- Everyday life and tasks | Scoop.it
SCORE® Delaware - Providing business owners and entrepeneurs with counseling to start, grow, or recover a successful business.
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Casey Doran's comment, March 3, 2014 9:46 AM
Marketing is a key tool used by businesses to help gain attention, new customers, and to build and grow their product. From a production standpoint, this could potentially be one of the most important key parts to any business's success. The key elements in the Marketing field are sales, pricing, promotional and advertising efforts to generate a flow of communication from businesses to consumers.
Casey Doran's comment, March 4, 2014 9:25 AM
"Marketing includes having the right merchandise or service, selecting the right location, enacting effective sales programs and promoting your company and its wares to the buying public." However these levels of marketing and how involved a company gets depends on their stage and size of business. For certain companies, marketing is an expense that they feel they can live without. However, some say that to make money, you need to spend money by marketing and advertising and eventually to grow their company. <br>
Casey Doran's comment, March 4, 2014 9:36 AM
There are four "P"s in marketing that need to be remembered by businesses who want to make their companies name known through marketing. These are product, promotion, price, and place. These key elements are important to remember as the core for what marketing is. To make people react how you want them to, all these elements must work in sync or the attempt may not be affective.
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Customer Demographics Versus The Perfect Customer Profile

Customer Demographics Versus The Perfect Customer Profile | Aspect 2- Everyday life and tasks | Scoop.it
I have been fascinated with customer demographics for years. The idea that there are large groups of people out there who would want to buy what we are selling was very tempting to consider. Just find the sweet spot in the marketplace and advertise to them...what could go wrong.
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Casey Doran's comment, March 28, 2014 9:31 AM
Studying, analyzing and understanding demographics is one of the most important tools Marketers have in reaching who they want to. Customer demographics are eccentially "generalized character traits of the people who you sell to and who you would want to become your customers in the future." These certain traits are important know for many areas of marketing, because no business wants to waste their time or money on trying to appeal to people who may never be suited to buy their product.
Casey Doran's comment, March 28, 2014 9:38 AM
Examples of demographic groups that commonly created to group people who share similarities are as follows: sex, age, income, occupation, race , marital status, kids, car, country, state, city, political party. Often one or a combination of a few of these variables help a company narrow down what demographic they need to market to. (acne commercials on MTV or beer commercials on ESPN) is an example of Marketing to a certain demographic.
Casey Doran's comment, March 28, 2014 9:42 AM
Another important idea to keep in mind is that the generation you were born is a key factor in determining how you are being marketed to and what is being sold. For instance, the baby boom generation of middle aged people will have different buying habits than their children's generation, the "young hipsters." More often than not certain companies also only Market to younger people because adults are usually "set in their ways" and will not waver from a brand they've been committed to for years.
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How to Become a Marketing/Advertising/PR Professional

How to Become a Marketing/Advertising/PR Professional | Aspect 2- Everyday life and tasks | Scoop.it
Thinking about getting into advertising, marketing or PR? Smart, very smart. Read about how on MediaBuzz!
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Casey Doran's comment, March 24, 2014 9:42 AM
In the World of Media professions, there are various paths that can be taken to achieve various business statuses and positions. The most common media professionals are those working in Public Relations, Advertising, and Marketing. They all escentially work for a common goal and are meant for people who are mature, creative, highly motivated, resistant to stress, flexible, and decisive. High levels of communication skills are also necessary, verbally and in writing.
Casey Doran's comment, March 24, 2014 9:47 AM
When comparing the work of Marketers to Advertisers and PR professionals, there are clear distinctions between them. Marketers are the core of the operation, bringing to the table a specific skill set through strategic planning and analyzing. Marketers are needed to analyze statistics and demographics that can help a company be most effective in reaching their targeted market and to eventually increase consumption of their good or service. A creative and strategic mind is what is needed for Marketing to be a successful and rewarding career.
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4 Simple Lessons For Growing Online Revenue - Fast Company

4 Simple Lessons For Growing Online Revenue - Fast Company | Aspect 2- Everyday life and tasks | Scoop.it
Fast Company
4 Simple Lessons For Growing Online Revenue
Fast Company
Simply put, business owners need practical solutions to help them get the most out of every day. The SimplyCash® Business ... 3) Content Marketing.
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Casey Doran's comment, March 6, 2014 9:30 AM
Growing a business online is more common than ever, becoming a very effective way to market if it's done in the right way. However some entrepreneurs and business people don't have the time or resources to focus too much attention on marketing, but there are a few key methods that can be used to be as effective as possible in contacting internet surfers. These 4 key ideas are to invest in high quality product photography, building an email list of potential buyers, content marketing, and being able to adapt to consumer choice and sell "anywhere."
Casey Doran's comment, March 6, 2014 9:38 AM
Consumer perception and perspective is mostly what drives marketing methods. What someone thinks or feels by looking at an advertisement can easily effect whether they are interested in buying it or not. "A recent study showed that larger product images can increase online sales by up to 9%" Not only that, but ads that are visually appealing have been proven to draw in consumers more quickly, and keep them interested for longer. Great photography and design make people spend more time on a website browsing and exploring the site more in depth and in result becoming a great factor in the Marketing process.
Casey Doran's comment, March 6, 2014 9:48 AM
"According to recent research and surveys, email has an ROI of around 4,300% (according to the Direct Marketing Association), and 80% of people say they receive marketing messages alongside their personal emails on a daily basis." This means that if a business has not already upgraded in using the techinque, they may be falling behind. On a daily basis, people are constantly receiving non personal emails which are enclosed with newsletters, offers, and discount codes. Although they may seem annoying at times, this form of marketing is still effective because even if the consumer just glances at the email, that brand name is still registering in their brain as something they will recognize and remember in the future.
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Marketing Careers for Students - Marketing Jobs | Marketing EDGE

Marketing Careers for Students - Marketing Jobs | Marketing EDGE | Aspect 2- Everyday life and tasks | Scoop.it
Students can find exciting marketing careers with the help of Marketing EDGE, which is dedicated to helping top college or university students find marketing jobs.
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Casey Doran's comment, March 4, 2014 9:46 AM
Marketing is everywhere. It is a field that works in a variety of specialized areas that eventually comes together with an overall goal. Making the people do what you want them to do, whether that is by them buying a certain product or feeling a specific emotion. The demand for Marketing professionals is higher than ever, so although some may argue it is not secure, due to changing and advancing media it is now a very influential profession that has never been stronger.
Casey Doran's comment, March 7, 2014 9:42 AM
Marketing professionals are in high demand today because of our ever-changing society. Businesses are not only looking for specialized employees, but those who are also well rounded and have the ability to work throughout the diverse field with good communication skills and a knowledge for data and numbers. Some of the most popular job titles in the Marketing field are Account Coordinator, Community Manager, Database Marketing Coordinator, Email Marketing Specialist, Graphic Designer, Marketing Analysts, Social Media Coordinator and Web Content Writer, among many others.