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Great Brands Never Have to “Give Back”

Great Brands Never Have to “Give Back” | All Things Marketing | Scoop.it
A recent headline, “JCPenney Releases 2013 Sustainability Report,” reads like the punch line to a bad joke.  Apparently the struggling department store company, which is closing 33 underperforming stores and incurred a net loss of nearly $500...

Via Karen Goldfarb Copywriter
Bryenn Lopez-Bierwirth's insight:

The headline intrigued me, and resonated a sort of discouraging feeling, because I think brands should give back. Further reading led to me to concur with the author: transparency -- open, value-driven businesses -- in a company is what distinguishes great brands from "phony" brands. 

 

You can't buy morals and values; you must do good, to be good -- and consumers will know the difference. I personally think Customer Social Responsibility (CSR) isn't always a brand ploy diverting attention from the internal problems of a company -- that's a very cynical way to look at the world, because some brands want to give back, but don't know the "perceived" method to. 

 

Customer Shared Value (CSV) is a concept that relies on the notion of "good things happen to good people." If the company is genuine, sincere, and value structured (worrying about revenue second and focusing on make the world a better place with your service/product) then, consequently, revenue will increase as a result.

 

The premises can be thought of as "brand karma" -- I just coined this term -- and everything you do good will come full-circle.  

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Karen Goldfarb Copywriter's curator insight, February 6, 2014 11:34 AM

Giving back doesn't make up for taking something away in the first place. And, it backfires.

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Rescooped by Bryenn Lopez-Bierwirth from Social Mediapalooza
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How to Turn Pinterest into a Revenue Generating Channel

How to Turn Pinterest into a Revenue Generating Channel | All Things Marketing | Scoop.it
We all know Pinterest is popular, especially among the female demographic. But can it be leveraged to make you more money? Just like any other social netwo

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How Often You Should Post to Social Media #Infographic

How Often You Should Post to Social Media #Infographic | All Things Marketing | Scoop.it

What is the optimal number of Facebook posts to share each day?


Will I hurt my Instagram engagement if I post more? 


How many blog posts should my brand be publishing each month? 


Via Brian Yanish - MarketingHits.com
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5 Tips For Getting The Most Out of Twitter Chats

5 Tips For Getting The Most Out of Twitter Chats | All Things Marketing | Scoop.it
Twitter chats can be a valuable tool for learning, networking and sharing ideas – but they do take some strategy. Here are five tips for getting the most out of Twitter chats.

Via Brian Yanish - MarketingHits.com
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How to Use Facebook Organic Post Targeting - Andrea Vahl

How to Use Facebook Organic Post Targeting - Andrea Vahl | All Things Marketing | Scoop.it
Using the Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them.

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David Lawyer's curator insight, April 21, 12:56 PM

Very insightful and could be a game changer for your Facebook page

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How to Grow Your Facebook Audience: 8 Success Tips |

How to Grow Your Facebook Audience: 8 Success Tips | | All Things Marketing | Scoop.it
Do you want a bigger Facebook audience? In this article I’ll share the eight ways to grow your Facebook audience, both organically and with advertising.

Via David Lawyer
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The Difference Between Content Sharing and Content Creation #Infographic

The Difference Between Content Sharing and Content Creation #Infographic | All Things Marketing | Scoop.it
Creating and sharing both have value, but it's important to be aware of your goals and understand the purpose behind the tactics.

Via Brian Yanish - MarketingHits.com
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How to Get Loyal Instagram Followers & Keep Them Forever

How to Get Loyal Instagram Followers & Keep Them Forever | All Things Marketing | Scoop.it
hashtags here

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9 Word-of-Mouth Campaigns That Rocked | Cision

9 Word-of-Mouth Campaigns That Rocked | Cision | All Things Marketing | Scoop.it
Word-of-mouth marketing drives brand awareness and sales, but how do you do it? These nine word-of-mouth campaigns from household names will inspire you.

Via Cendrine Marrouat - SocialMediaSlant.com
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9 Of The Worst Mistakes You Can Ever Make At Work

9 Of The Worst Mistakes You Can Ever Make At Work | All Things Marketing | Scoop.it

We’ve all heard of (or seen firsthand) people doing some pretty crazy things at work.

Truth is, you don’t have to throw a chair through a window or quit in the middle of a presentation to cause irreparable damage to your career.

No matter how talented you are or what you’ve accomplished, there are certain behaviors that instantly change the way people see you (and forever cast you in a negative light).

The following list contains nine of the most notorious behaviors that you should avoid at all costs.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, April 9, 7:05 PM

Some behaviour at work will always leave you with regrets. This is a list of common mistakes that can and should be avoided at all costs.

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Marketers Need a Better Approach to Campaign Performance Metrics

Marketers Need a Better Approach to Campaign Performance Metrics | All Things Marketing | Scoop.it
To make better decisions, marketers need accurate visibility into campaigns that influence pipeline and revenue. However, most marketers rely on an oversimplified approach to do so.

Though the B2B marketing and sales funnel typically includes multiple touches, many marketing teams use single-touch attribution methods. Those methods only acknowledge the first- or last-touch campaign when determining revenue credit and calculating ROI.

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STUDY: Envy of Friends, Family Can Make Facebook Use Depressing

STUDY: Envy of Friends, Family Can Make Facebook Use Depressing | All Things Marketing | Scoop.it
University of Houston researcher Mai-Ly Steers found that some Facebook users find themselves comparing their lives with the activities and accomplishments of their friends and family on the social network.

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How to exceed expectations in your first managerial role

How to exceed expectations in your first managerial role | All Things Marketing | Scoop.it

After years of hard work, you’ve landed your first position as a manager. It’s now time to prove yourself in your new role, but that may be a challenging task if you haven’t been trained to manage.

If you’re feeling unprepared for your new duties, you’re not alone. According to Development Dimensions International, Inc., roughly 60% of new managers say they learned how to do their jobs through trial and error. Many described their leadership transitions as challenging, stressful or overwhelming.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, April 12, 6:50 PM

Some integral tips for new managers to develop their techniques.

Keith Martin's curator insight, April 12, 7:01 PM

Great article, check it out

BSN's curator insight, April 14, 7:45 AM

#business #marketing

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Lacking inspiration? Here is How to Create Better Blog Posts

Lacking inspiration? Here is How to Create Better Blog Posts | All Things Marketing | Scoop.it
With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.

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Dean Ryan G. Martin's curator insight, April 14, 1:42 AM

"Inspiration can be generated, nurtured and developed." True.

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7 Steps to Becoming a Rockstar at Social Media Marketing

7 Steps to Becoming a Rockstar at Social Media Marketing | All Things Marketing | Scoop.it

“You have an innate curiosity to find out how you can leverage the new social media channels. Here are the key steps to social media marketing success”


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Why You Should Brand Yourself As Well As Your Business

Why You Should Brand Yourself As Well As Your Business | All Things Marketing | Scoop.it

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Daniel Watson's curator insight, April 18, 3:11 AM


Have you overcome the hurdles associated with branding your business?


Is the importance of establishing your personal brand in this digital age, something that you are aware of, and can see the value of developing?


Are you ready to move on to taking action to develop your personal brand?


After reading this excellent article, that outlines the importance of personal branding as an adjunct to branding your business, will you be motivated to get moving?

Marianne Naughton's curator insight, April 18, 2:59 PM

Stand Out & Be Included ...

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7 Instagram Marketing Strategies You Can Launch in 2 Hours

7 Instagram Marketing Strategies You Can Launch in 2 Hours | All Things Marketing | Scoop.it
Do you want to grow Instagram as a marketing channel for your brand? To do this effectively you will need to know how to grow your audience and promote your brand effectively on the social network. In this post you’ll learn the seven tactics you need to leverage for successful Instagram marketing. Depending on your experience with visual marketing, you should be able to implement these tactics in under 2 hours.

Via Kamal Bennani, Brian Yanish - MarketingHits.com
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carbguif's curator insight, April 19, 10:00 AM

Y ya esta Inscrito: recuerda el precio el dia del evento es diferente: www.congresocial.com/inscripcion.html

Bet Cunillera's curator insight, April 21, 4:15 PM

Article sobre com fer créixer el teu compte de instagram. Diferents maneres de com acosneguir seguidors o fer-se famós a instagram.

Fernando's curator insight, April 24, 7:15 AM

#instagram

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5 Ways to Ensure Your Content Stands Out from the Crowd

5 Ways to Ensure Your Content Stands Out from the Crowd | All Things Marketing | Scoop.it
Content marketing is big. Really big. You won’t believe just how vastly, hugely, mind-bogglingly big it is. And that creates an equally big problem for content marketers – how do you make sure your content gets noticed?

The reason consumers are currently so open to content marketing is because good content isn’t designed to sell - it’s designed to educate, empower or entertain the person consuming the content. Typically, the end goal for the business is to generate awareness and establish trust. But as more marketers continue to produce more content, we’re inevitably going to be flooded with uninspired and remarkably average content.

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2 Ways To Become Indispensable At Work

2 Ways To Become Indispensable At Work | All Things Marketing | Scoop.it

If you said “no” to any of the above, you’re probably not indispensable to your employer. But you should strive to be, says Chris Gaborit, managing director and cofounder of The Learning Factor, in a recent LinkedIn post.

 

In the post, Gaborit offers keys to becoming indispensable at work.

 

“I decided to get some wisdom from people I respect,” he says. “I asked some of our best clients — senior managers who work for global companies. These people have walked the walk; they have been bulletproof when it comes to restructuring.”

 

Here are two ways to become indispensable at work:


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, April 14, 7:40 PM

Does your company value you? Do you think you’d survive multiple rounds of layoffs? Would your employer miss you if you were to leave?

Elías Manuel Sánchez Castañeda's curator insight, April 15, 12:03 PM

The title of the post of Chris Gaborit is very suggestive "five keys to becoming an indispensable at work" frankly I think that no employee may become necessary but increase the likelihood that in times of crisis and organizational restructuring is one of the employees that the company wants to retain an employee who has also developed specific expertise of their work, the skills to be kept longer in a company that knows increase their employability. For these five tips Gaborit seem very important:

 

Hold the mindset that change provides opportunity.Do not overfocus on the next job position but rather on the skills to be developed.Building relationships with key decision makers.Exhibit the ability to get ‘stuff’ done.Treat everyone with genuine respect
A-Writer's curator insight, April 16, 4:25 AM

http://www.aussiewriter.com/

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Hillary Clinton 404 Error Page Brilliance: Great Content in Unexpected Places

Hillary Clinton 404 Error Page Brilliance: Great Content in Unexpected Places | All Things Marketing | Scoop.it

Love Hillary Clinton or not, the 404 error page on her website is brilliant for a few reasons. It shows that she has a sense of humor. It shows she has a good marketing team. And, everyone loves a good pun.


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7 Ways to Use Twitter Lists to Prevent Information Overload - Social Media Week

7 Ways to Use Twitter Lists to Prevent Information Overload - Social Media Week | All Things Marketing | Scoop.it
This article was originally posted by Lauren Dugan on SocialTimes Information overload can cause even the most tech-savvy Twitter users to freeze up. With

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80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything | All Things Marketing | Scoop.it

Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.


Via Jeff Domansky, Cendrine Marrouat - SocialMediaSlant.com
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Richard D. Hawley's curator insight, April 19, 12:15 PM

This is just Very, Very Cool.! Tons of Info.........

Thorsten Strauss's curator insight, April 19, 12:19 PM

best practice: twitter tools

Willem Kuypers's curator insight, April 20, 1:50 AM

Twitter est un outil qui a changé pas mal de choses pour la diffusion de l'information. La preuve est l'ensemble des logiciels et sites qui se sont greffés dessus.

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Social Media Marketing Tips for Local Businesses

Social Media Marketing Tips for Local Businesses | All Things Marketing | Scoop.it

“There never seems enough hours to meet the demands of a small business but a few hours a week invested online can pay big returns.”


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15 Principles Of Behavioral Psychology Sharp Marketers Exploit

15 Principles Of Behavioral Psychology Sharp Marketers Exploit | All Things Marketing | Scoop.it
Exceptionally great marketing motivates people. The world’s best marketers are experts in tools and techniques, but they’re also well-versed in behavioral psychology. They understand what makes p…

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5 Ways To Integrate Social Media On Your Website

5 Ways To Integrate Social Media On Your Website | All Things Marketing | Scoop.it
Social media integration on your website is the key to your online presence success. Learn more in this post.

Via Brian Yanish - MarketingHits.com
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Comunicologos.com's curator insight, April 12, 11:52 AM

Social Media on your website

Cindy Valdivia's curator insight, April 13, 9:19 AM

here you got five tips! I´m gonna put them on practice, do you?

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3 Easy Ways to Improve Your Efficiency

3 Easy Ways to Improve Your Efficiency | All Things Marketing | Scoop.it

When it comes to many of the people who we think are hardworking, we're really just misinformed. For instance, it is a common thought that people who work late are hardworking. Why? Because the assumption is that they have so much work to do that they must burn the midnight oil to get it done. Another example is when we see people who always seem like they are busy all the time. Again, they have taken on so much work that they must work all the time.

In truth, most of these "hard workers" are just inefficient. Look closely and you'll see they use these methods to produce the same results as everybody else. And while it can be argued that these people are disciplined because of their work ethic, more of a focus should be put on productivity. And to produce more results, you don't have to work longer, just smarter.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, April 12, 6:42 PM

Most people who we think are working hard are mismanaging their time.

Marcus Ja'mol Norman's curator insight, April 14, 6:06 PM

Good read. I am personally working on this right now