All Things Marketing
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Great Brands Never Have to “Give Back”

Great Brands Never Have to “Give Back” | All Things Marketing | Scoop.it
A recent headline, “JCPenney Releases 2013 Sustainability Report,” reads like the punch line to a bad joke.  Apparently the struggling department store company, which is closing 33 underperforming stores and incurred a net loss of nearly $500...

Via Karen Goldfarb Copywriter
Bryenn Lopez-Bierwirth's insight:

The headline intrigued me, and resonated a sort of discouraging feeling, because I think brands should give back. Further reading led to me to concur with the author: transparency -- open, value-driven businesses -- in a company is what distinguishes great brands from "phony" brands. 

 

You can't buy morals and values; you must do good, to be good -- and consumers will know the difference. I personally think Customer Social Responsibility (CSR) isn't always a brand ploy diverting attention from the internal problems of a company -- that's a very cynical way to look at the world, because some brands want to give back, but don't know the "perceived" method to. 

 

Customer Shared Value (CSV) is a concept that relies on the notion of "good things happen to good people." If the company is genuine, sincere, and value structured (worrying about revenue second and focusing on make the world a better place with your service/product) then, consequently, revenue will increase as a result.

 

The premises can be thought of as "brand karma" -- I just coined this term -- and everything you do good will come full-circle.  

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Karen Goldfarb Copywriter's curator insight, February 6, 2014 11:34 AM

Giving back doesn't make up for taking something away in the first place. And, it backfires.

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Twitter's new 'Personas' let brands easily target millenials, baby boomers and more

Twitter's new 'Personas' let brands easily target millenials, baby boomers and more | All Things Marketing | Scoop.it
Twitter unveiled Audience Insights back in May to help brands get a better grasp of the people they reach on the platform. Now the company is upgrading Insights with new demographic data, buying behavior and more.

First up, Twitter is introducing something they call ‘personas,’ which are basically quick ways to categorize audiences based on similar attributes. Some of these include ‘millenials,’ ‘baby boomers,’ and ‘business decision-makers.’

Via Brian Yanish - MarketingHits.com
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SageRave of Get Custom Content's curator insight, July 6, 2015 3:15 PM

But do some personas need messages longer than those Twitter allows?

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The psychology of pricing and your brand - Brand Quarterly

The psychology of pricing and your brand - Brand Quarterly | All Things Marketing | Scoop.it

"Pricing is much more than just saying “How Much”. Are you hurting your brand and your profits by sending the wrong unconscious messaging to prospective purchasers? Would a few pennies lower or higher make a big difference? ..."


Via Leona Ungerer, Francisco Teixeira
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Gottfried's curator insight, July 7, 2015 2:56 AM

Use the wrong digits, create the wrong sound in their heads, have mismatching typography and type sizes and you are heading in the direction of confusing your brand perception.

Ayu Dita's curator insight, August 3, 2015 5:41 AM

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29 essential content marketing metrics #infographic

29 essential content marketing metrics #infographic | All Things Marketing | Scoop.it
f you’ve ventured into the realm of content marketing, chances are you’ve had someone up the chain ask you, “How do we know this is working?”

It’s the classic ROI question that every content marketing pro will face at some point, and it’s an important question. It’s also a question that can be difficult to answer.

Via Brian Yanish - MarketingHits.com
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6 Career Moves Smarter Than an MBA

6 Career Moves Smarter Than an MBA | All Things Marketing | Scoop.it

1. Develop strong sales skills.

 

Selling is the heart and soul of capitalism. Without selling, there can be no exchange of money or goods except by robbery or taxation. I think it's fair to say that having great sales skills is the ultimate competitive advantage.

 

Just look at the real world. Mediocre performers who know how to sell always beat out exceptional performers who don't. As for exceptional performers who are exceptionally good at selling-they're the ones who win BIG in the business world.

 


Via The Learning Factor
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The Learning Factor's curator insight, July 7, 2015 9:12 PM

Unless your career path requires an MBA, you'd be well advised to pursue these less-expensive but more-effective alternatives.

Ronald Przygodzki's curator insight, July 9, 2015 7:29 AM

Worth thinking about

osandyoo's curator insight, July 12, 2015 8:39 PM

There are alternatives to an MBA. This article will provide the impetus to look elsewhere.

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Why you need to obsess about content saturation

Why you need to obsess about content saturation | All Things Marketing | Scoop.it
If you aren't thinking about content saturation, your marketing strategy is incomplete.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 8, 2015 3:44 AM


There is a reason why some businesses rank better than others in search engine results for the same kind of content.


Sure, quality plays a vital role. However, there is also a practice called "keyword research" that helps you understand exactly what you can expect if you try to dominate a specific niche. 


In this stellar post, Mark Schaefer explains why "content saturation profoundly determines your ability to maneuver and market in a niche." 

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How to Rank Better in Google Using Twitter | Beck SEO

How to Rank Better in Google Using Twitter | Beck SEO | All Things Marketing | Scoop.it
Starting next month, Google will, once again, include Tweets in its SERPs. Here's what you need to know to rank in Google using Twitter.

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Video Sharing on Facebook Increases 43% Among Top Brands | Simply Measured

Video Sharing on Facebook Increases 43% Among Top Brands | Simply Measured | All Things Marketing | Scoop.it
Links and photos are the most successful content types for the top 100 global brands, when it comes to driving engagement on Facebook, but Facebook videos are an incredibly promising and viral-tending content type: Shares of Facebook videos increased by 43% in the first three months of 2015. In our new 2015 Facebook Industry Report, we…

Via David Lawyer
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Avoid Web Mistakes, Find Content Marketing Voice

Avoid Web Mistakes, Find Content Marketing Voice | All Things Marketing | Scoop.it
In business, learning what not to do can be just as important as learning what to do. Mistakes are a natural part of running a business. But when you can learn from other entrepreneurs’ mistakes, you might just be able to avoid some costly errors of your own.
In this week’s Small Business Trends community news and information roundup, small business leaders share some of the mistakes and lessons they have learned. Read on.

Via Brian Yanish - MarketingHits.com
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How to Make Old Content Topics More Exciting

How to Make Old Content Topics More Exciting | All Things Marketing | Scoop.it
Eventually, no matter how enthusiastic you are about an industry or a range of topics in content marketing, you’re going to hit a wall. In older or traditional industries, you might find that most of your topics have already been covered, or that your audience isn’t particularly excited to read about them—for example, the manufacturing industry hasn’t changed much in the past few decades and end consumers aren’t necessarily interested in reading about it. Even in newer or more conventionally “exciting” industries, you may reach a dead-end of your stream of content, unable to come up with fresh material for your next round of publications.

Obviously, one of the best ways to stay exciting is to look to what’s new—read up on industry news, check out your competitors’ blogs, and listen to what your customers are talking about, and use that information to generate some fresh, new material. However, this isn’t always possible. When it isn’t, you’ll have to look back at some of the old content topics you’ve covered and find a way to present them as if they’re new—in a fresh, exciting way.

Via Brian Yanish - MarketingHits.com
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Video Content Marketing: 5 Reasons Why You're Not Using it Right

Video Content Marketing: 5 Reasons Why You're Not Using it Right | All Things Marketing | Scoop.it
Video content marketing when used properly is an amazing lead generating machine. However when it's not implemented properly it delvers a lackluster result.

 

Missing Out on Video Content Marketing… Period

I wanted to share with you today what we have seen around the web where companies have not taken full advantage of video content marketing. Starting with 5 reasons how you’re not doing it right and some examples of what you can add to the mix so as to take complete advantage of your video content strategy.


Via Brian Yanish - MarketingHits.com
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Memorable Social Media Marketing Campaigns From Big Names in Music

Memorable Social Media Marketing Campaigns From Big Names in Music | All Things Marketing | Scoop.it
Before there was social media, musicians had to promote themselves through traditional marketing strategies. Now that social media marketing has become so crucial today, some of the biggest names in music are leveraging it in super creative ways to promote their albums, tours, and more.

After doing some research on some well-known social media marketing campaigns from some of the most popular artists today, here are some of the most memorable ones I came across.

Via Riaz Khan, Brian Yanish - MarketingHits.com
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How to Create Brand Memes for Social Media Marketing

How to Create Brand Memes for Social Media Marketing | All Things Marketing | Scoop.it

“Creating graphic memes with quotes is a good way to encourage conversation and shares on social ...”


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7 Ways Your Facebook Page Can Help Your Business

7 Ways Your Facebook Page Can Help Your Business | All Things Marketing | Scoop.it

“Do you have a Facebook page? Are you using Facebook to its fullest? There are many ways to use a Facebook page beyond simply posting updates. In this article you’ll discover seven ways to use your Facebook page for business.”


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Marketers Struggle to Identify and Engage Social Media Influencers (Report)

Marketers Struggle to Identify and Engage Social Media Influencers (Report) | All Things Marketing | Scoop.it
Influencer marketing is the big buzz this year as marketers plan to increase their budgets in an attempt to get their content in front of relevant audiences. Influencers themselves have become more sophisticated, and marketers seem to have a hard time keeping up with them, according to a report from SoftwareAdvice.

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SENAME Interactive's curator insight, July 7, 2015 1:13 AM

Most marketers are using predictive analytics software to post ads, listen and monitor social networks, post current events, and offer incentives.

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What's the Worst That Can Happen? New Mexico Shows You in Brutal Road Safety Ads

What's the Worst That Can Happen? New Mexico Shows You in Brutal Road Safety Ads | All Things Marketing | Scoop.it
"What's the worst that can happen?" That's a loaded question, especially for a road-safety campaign. And it's posed in a series of graphic spots from Albuquerque agency RK Venture for the New Mexico Department of Transportation.

Via Cendrine Marrouat - cendrinemarrouat.com
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Why Your Friends Shape Your Happiness, Creativity, And Career

Why Your Friends Shape Your Happiness, Creativity, And Career | All Things Marketing | Scoop.it

Living in places where awesome people live is awesome for you. For instance, if you live near folks you really love—your family, your BFFs, and the like—then studies suggest you'll be much happier than if you were all on your lonesome. As well, more and more research is showing that things we used to think were profoundly individual—like health and innovation—are actually quite collective: seems we can't help but be social creatures.

 

The most social of these social creatures tend to congregate in social places: you can call them cities. As Enrico Moretti, author of The New Geography of Jobs, tells the Creativity Post, your location dramatically impacts your creativity and productivity, since the place where you live quite literally determines who you can surround yourself with—in a way that not even the Internet can replicate.

 

 


Via The Learning Factor
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The Learning Factor's curator insight, July 7, 2015 9:07 PM

The people we know affect us in subtly major ways: for one, they help us land gigs. For two, they shape our behavior: if you're someone who's endlessly assessing things, then it's a good idea to pair up (personally or professionally) with someone inclined toward action (though you may drive yourself crazy for a while). Third, they shape our ideas.

ClaimSEO's comment, July 8, 2015 5:27 AM
Can I share this to my social network?
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Content Marketing vs Native Advertising – Which Produces Better Results? #contentmarketing

Content Marketing vs Native Advertising – Which Produces Better Results? #contentmarketing | All Things Marketing | Scoop.it
Content Marketing is the buzz term on everyone lips, but native advertising has also been steadily gaining traction as brands look to best utilize new content distribution methods and means to spread their message, particularly via online platforms. But which one delivers better results? A new report from the combined forces of Fractl and Moz, and published Harvard Business Review, aims to answer just that.

Via Brian Yanish - MarketingHits.com
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What the Internet Thinks About—in an Interactive Infographic

What the Internet Thinks About—in an Interactive Infographic | All Things Marketing | Scoop.it
What does the Internet care about? What articles do we share the most? Using the data from the Ahrefs Content Explorer, the people at Funders and Founders 

Via Lauren Moss
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Emilio Ruano's curator insight, May 4, 2015 1:17 PM

At least, the concern about equality, energy and social welfare is there. I like the last one about engineers tho. Hahaha.

jose antonio gabelas's curator insight, May 15, 2015 3:33 AM

añada su visión ...

Mackenzie Hamilton's curator insight, October 13, 2015 8:36 AM

I think this article is awesome because they use data visualization to show what people share the most, visit the most, and search the most. Data is everywhere and people are using it everyday and sometimes don't even think about it.

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Why Is My Content Not Working?

Why Is My Content Not Working? | All Things Marketing | Scoop.it
Why is your content not working? There could be a good reason why your not seeing the results you might expect from your content marketing. Here are a few of the most common causes…



According to Content Marketing Institute (CMI)/MarketingProfs research from this year, fewer than one in three organisations have subscription growth as a content marketing goal. Without subscribers you don’t have a loyal audience to build a relationship with.

Via Stefano Principato, Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, May 15, 2015 10:15 AM

aggiungi la tua intuizione ...

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From “Economic Man” to Behavioral Economics

From “Economic Man” to Behavioral Economics | All Things Marketing | Scoop.it

A short history of modern decision making. This line of research—dubbed heuristics and biases, although you may be more familiar with its offshoot, behavioral economics—has become the dominant academic approach to understanding decisions. Its practitioners have had a major influence on business, government, and financial markets. Their books—Predictably Irrational; Thinking, Fast and Slow; and Nudge,to name three of the most important—have suffused popular culture. So far, so good. This research has been enormously informative and valuable. Our world, and our understanding of decision making, would be much poorer without it. It is not, however, the only useful way to think about making decisions


Via Bonnie Hohhof
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5 Tips From Randi Zuckerberg on Work-Life Balance

5 Tips From Randi Zuckerberg on Work-Life Balance | All Things Marketing | Scoop.it

Healthy work-life balance can be difficult for anyone to attain, but what if you're the mother of a toddler and a 6-month-old baby, a CEO with a roster of high-profile clients, and the sister and former employee of one of Silicon Valley's most famous billionaires? That's Randi Zuckerberg, who puts herself out there when it comes to her career. Since stepping down as director of marketing for Facebook in 2011 she has founded her own media company, written a couple of books, produced a much-hyped but short-lived reality show, and spoken at several business and tech conferences.


Via The Learning Factor
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The Learning Factor's curator insight, May 12, 2015 7:19 PM

With Facebook now nearly four years in her past, this mother of two puts herself out there when it comes to her career. Here's how she says you can rock both work and life.

Scott Brown's curator insight, May 12, 2015 9:04 PM

Balance is the key.  

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INFOGRAPHIC: Most Twitter, YouTube Users Are On Facebook

INFOGRAPHIC: Most Twitter, YouTube Users Are On Facebook | All Things Marketing | Scoop.it
Twitter users do not confine themselves to tweeting, as a survey by GlobalWebIndex found that 93 percent of them also have Facebook accounts.

According to GWI, 78 percent of Twitter users are also on Google+ and 76 percent are YouTube users.

Via Brian Yanish - MarketingHits.com
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Pinterest Set to Surge in 2016: New Research

Pinterest Set to Surge in 2016: New Research | All Things Marketing | Scoop.it

“Is Pinterest part of your social marketing mix? Are your customers on Pinterest? Research reveals that there are 47 million people using Pinterest and the audience is expected to grow.”


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How to Tweet on Twitter: 12 Templates to Get You Started

How to Tweet on Twitter: 12 Templates to Get You Started | All Things Marketing | Scoop.it
Not sure what to tweet to get your followers to engage with you? Whether you're just getting started with Twitter or you've been using it for a while, but feel like you're in a rut, it can be hard to come up with new ideas for what to publish.

Via Brian Yanish - MarketingHits.com
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How to create content that keeps your Facebook Fans Happy

“SUBSCRIBE TO MY CHANNEL FOR MORE FREE TRAINING Get all the secrets of Facebook and Social Media Marketing from my free Social Media Marketing ...”


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