Google is now calling out long articles in a special box above search results. This is a rostrum that long-form journalism and essays have lacked... (A great exposition of the possible reasoning for Google to highlight long-form writing.
Brad Done's insight:
A positive move (coupled with other Panda updates, etc.) that will force authors to continue to develop higher quality and longer volume content.
A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.
“Social signals” is another trust and popularity indicator that search engines can use by obtaining available data from known social media networks/websites.
User behaviors, in terms of web usage, have been more exposed in social platforms, which is why this ranking factor has been somehow more relevant in determining popular content, personalities and brands.
Although it’s not applicable to every industry, and not really a factor that Google will most likely focus on, it’s still a signal worth pursuing (diversified traffic sources is always good).
One of the fastest ways to boost profits is to turn your attention away from traffic for a while and start thinking about your conversion rate. If you’re like most sites on the web, you’re throwing a lot of sales out the window by making some simple mistakes or missing a few key pointers. Let’s talk about where to put our focus in order to maximize conversions.
When developing an SEO strategy, you can turn insights from Google Webmaster Tools into SEO tactical gold. Diving into the data provides new opportunities to understand how your site is performing and improve your overall campaign performance.
Press Releases 101: You might not be a PR professional or a journalist, but saving this cheat sheet you can have some guidance in writing a decent press release so that you can effectively communicate an event or story.
We are living in an information age.I've got more professional news and information delivered to my inbox every day than I can keep up on, and I’m looking to social media for information before I e (Forget digital overload: Get your association to...
Online reputation affects your business. It is a subject to be taken seriously whether you believe the reviews can inform business processes improvement, or whether you think prospective clients will be influenced.
Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy. But they should be. Without social media policies in place, social media marketing plans are unsustainable.
I’m not sure that any of the statistics on this infographic are as compelling as the quote from Matt Cutts essentially saying “build something that people want to read.” I’m curious to know your thoughts about this infographic or about content...