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The Blurred Line Between PR and Marketing

The Blurred Line Between PR and Marketing | Marketing | Scoop.it

The growing similarities in tools used for Public Relations and Marketing raise questions of how the two are different anymore. Is SEO PR or Marketing.

 

While inbound marketing is something that some accept and some don’t, it would be superfluous to argue that marketing hasn’t evolved in the last couple of decades with ‘inbound’ as simply a new version. The same can be said for public relations and the methods and channels it uses.

 

Modern marketing tools such SEO, social media or blogs can all be used in either a PR or marketing way. Search engine optimization establishes what the perceived image and related topics of a company can be; so it’s an image builder while also directing precise traffic to a place of accurate results. A simple Facebook post can introduce a new product/ service or it can establish a company opinion. Blogs can be informative in either a marketing tone of “here’s what we offer” or a PR angle of “why this product is good for consumers”.

 

Technology. That’s why I (and likely you by now) have questioned where the line is drawn between PR and marketing. It’s all about the tools used. We may have a similar message to share, but we are looking for different results. How we get those results will overlap, but it’s how we interpret and analyze that information that defines the difference between public relations and marketing....


Via Jeff Domansky
Bernadette Chin Lee's insight:

Once we all have the same goal in mind...

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Jeff Domansky's curator insight, October 14, 2013 9:01 AM

Time to stop worrying about definitions and start concentrating on results whether it's PR or marketing.

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Rescooped by Bernadette Chin Lee from Business in a Social Media World
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Spam and Google Updates | Social Media Today

Spam and Google Updates | Social Media Today | Marketing | Scoop.it
Just as the Hummingbird is nesting in the back of Google's server farm, Penguin 2.1 comes back with swords drawn, waiting to slice the search engine optimization pros that have been playing games far too long.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, October 13, 2013 8:38 PM

"Google penalizes the lame.  The weak-willed entrepreneur that only has time to outsource link building to someone that will spam them to death, or content writing to those that care little about your goals.  When Penguin 3.0 rolls out, don't say I didn't warn thee."

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How To Generate Leads For Network Marketing

Yes you can have 20 to 50 leads a day with This MLM training course http://Tropical7.livethedreamevent.com Now is not the time to Quit At least not before yo...
Bernadette Chin Lee's insight:

 

Combine Active Marketing with Passive Marketing all wrapped up in the best community of marketers who share mindset and you are good to go.

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How To Advertise My MLM Business

You have heard Facebook ppc or banner ads. Gone are the days when you had to figure it out on your own. Learn from the best in less time less hours rake in d...
Bernadette Chin Lee's insight:

Frustrated and ready to quit. not getting results. no one is responding. Get a tips you can implement today. Change your mindset with daily 15 min mindset calls. Go to video for details and definitely click on the link in description box.

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Rescooped by Bernadette Chin Lee from Public Relations & Social Media Insight
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The Blurred Line Between PR and Marketing

The Blurred Line Between PR and Marketing | Marketing | Scoop.it

The growing similarities in tools used for Public Relations and Marketing raise questions of how the two are different anymore. Is SEO PR or Marketing.

 

While inbound marketing is something that some accept and some don’t, it would be superfluous to argue that marketing hasn’t evolved in the last couple of decades with ‘inbound’ as simply a new version. The same can be said for public relations and the methods and channels it uses.

 

Modern marketing tools such SEO, social media or blogs can all be used in either a PR or marketing way. Search engine optimization establishes what the perceived image and related topics of a company can be; so it’s an image builder while also directing precise traffic to a place of accurate results. A simple Facebook post can introduce a new product/ service or it can establish a company opinion. Blogs can be informative in either a marketing tone of “here’s what we offer” or a PR angle of “why this product is good for consumers”.

 

Technology. That’s why I (and likely you by now) have questioned where the line is drawn between PR and marketing. It’s all about the tools used. We may have a similar message to share, but we are looking for different results. How we get those results will overlap, but it’s how we interpret and analyze that information that defines the difference between public relations and marketing....


Via Jeff Domansky
Bernadette Chin Lee's insight:

Once we all have the same goal in mind...

more...
Jeff Domansky's curator insight, October 14, 2013 9:01 AM

Time to stop worrying about definitions and start concentrating on results whether it's PR or marketing.

Rescooped by Bernadette Chin Lee from Business in a Social Media World
Scoop.it!

Timing+ helps you find out the best time to post on Google+

Timing+ helps you find out the best time to post on Google+ | Marketing | Scoop.it

On Google+, my posts get the most traction on Tuesdays and Wednesdays. And on these days, I'm better off sharing at 7-8 p.m. and 11 a.m. - 12 p.m. (CST). What about you? If you are not sure, check ...


Via Cendrine Marrouat - www.socialmediaslant.com
Bernadette Chin Lee's insight:

Collect as many eyeballs with your efforts

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Ivo Nový's comment, September 24, 2013 12:14 AM
very interesting.. thank you Cendrine
Cendrine Marrouat - www.socialmediaslant.com's comment, September 24, 2013 12:19 AM
You are welcome, Ivo!
Cendrine Marrouat - www.socialmediaslant.com's comment, September 30, 2013 1:15 AM
You are welcome, Venkatesh!
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3 Tools to Help You Discover and Share Great Content | Social Media Examiner

3 Tools to Help You Discover and Share Great Content | Social Media Examiner | Marketing | Scoop.it
Content curation: tools to help you find and share great content from other people alongside your own content.
Bernadette Chin Lee's insight:

keeping us marketers up to date. Love your content.

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