Marketing & Advertising
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Marketing & Advertising
This is the Magazine that Teaches of how to get full potential out of you advertising and marketing strategies.
Curated by Anthony Mathis
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Kepler-90: A planetary system like our own

Kepler-90: A planetary system like our own | Marketing & Advertising | Scoop.it
If you're ever tooling around 2,500 light years from Earth, and you're feeling lonely, have I got a home away from home for you. Scientists have identified a star, named Kepler-90, with seven planets around it. And what's even cooler is that the

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Budweiser Set to Charm the World With Its 'Puppy Love' Super Bowl Ad

Budweiser Set to Charm the World With Its 'Puppy Love' Super Bowl Ad | Marketing & Advertising | Scoop.it
We hadn't seen any major breakout hits among the 2014 Super Bowl teasers and full ads this week. But this 60-second Budweiser spot from Anomaly, released Wednesday morning, is destined for great things.
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How to Construct Today's Winning Marketing Department

How to Construct Today's Winning Marketing Department | Marketing & Advertising | Scoop.it

Marketing has been around a long time – and so has the marketing department. Much of the organizational chart for marketing was built to accommodate the deployment of outbound or interruption-based marketing. Early adopters of inbound marketing are finding that the traditional marketing organizational charts impede the efficient deployment of inbound campaigns.

Below represents an alternative to the traditional structure of a B2B marketing department and is based on the inbound marketing campaign process developed by Mike Ewing of HubSpot. This structure is built not only to win at inbound marketing, but to win at all marketing.

 


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Aurélie COUSIN's curator insight, March 19, 2014 10:18 AM

Le marketing de demain ne prendra toute sa puissance qu'au prix de la mise en place de mode de travail collaboratif

Jorge Saraiva's curator insight, April 21, 2014 6:09 PM

How to get success in Marketing Department

sonia leo's curator insight, April 23, 2014 1:24 PM

by: Sonia Rosa Jódar Robles

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media is media

media is media | Marketing & Advertising | Scoop.it
plug2media Daily Advertising Marketing Media Industry News. India's leading Online Audience Newspaper Television advertising, marketing and media news resource for the industry.

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Rescooped by Anthony Mathis from Business and Marketing Strategy - ContactDB
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Guaranteeing A Successful Marketing Campaign With Email Marketing Services.

Guaranteeing A Successful Marketing Campaign With Email Marketing Services. | Marketing & Advertising | Scoop.it
It is always advantageous to advertise economically. With email marketing services, companies can spend less advertising to a large audience.

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Louie Diaz's curator insight, March 5, 2013 3:43 AM

Guaranteeing A Successful Marketing Campaign? Check out http://contactdb.com/ and Read our latest blog post from your email list provider.

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LinkedIn Advertising Target Audience Tips

When using LinkedIn advertising, it's important to narrow your target audience to a member list of about 150000 - 400000 members. Here's how.
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Top Marketing Trends 2013 - Infographic

Top Marketing Trends 2013 - Infographic | Marketing & Advertising | Scoop.it
Uberflip’s infographic with the top marketing trends of 2013. Content marketing, multiplatform audiences, changes in search engine marketing, and native advertising.

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Facebook (FB) Earnings Preview Q4 2014: Huge Jump As Improved Advertising ... - International Business Times

Facebook (FB) Earnings Preview Q4 2014: Huge Jump As Improved Advertising ... - International Business Times | Marketing & Advertising | Scoop.it
International Business Times
Facebook (FB) Earnings Preview Q4 2014: Huge Jump As Improved Advertising ...
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How Does A Brand Transition To Inbound Marketing?

How Does A Brand Transition To Inbound Marketing? | Marketing & Advertising | Scoop.it

In 2012, the Encyclopedia Britannica – the go-to source for information for more than 200 years – announced it would no longer print its pricey reference books. It makes sense – why pay nearly $1,400 for a set of books when Google is free?

Technology has changed the way we access information, including how we respond to advertising and marketing. We can record our favorite TV shows and skip through commercials. We can install pop-up blockers to keep pesky ads from annoying us while we’re online. And many people can’t even recall a time when they answered a “land line” and took a survey about their product preferences.

Unlike the leather-bound reference books of yore, marketing departments are still relevant. But in order to be successful, they need to learn how to transition to inbound marketing.


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Abd Torah's curator insight, March 24, 2014 6:37 AM

How Does A Brand Transition To Inbound Marketing in your business ?

Abd Torah's curator insight, March 24, 2014 11:46 AM

How Does A Brand Transition To Inbound Marketing?

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Obama's Toughest Audience in the State of the Union:… - Foreign Policy (blog)

Obama's Toughest Audience in the State of the Union:… - Foreign Policy (blog) | Marketing & Advertising | Scoop.it
Obama's Toughest Audience in the State of the Union:… Foreign Policy (blog) But the audience the president really needs to win over is his nominal Democratic allies on Capitol Hill, who've shown a recurring willingness to buck the White House on a...
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Sensplit Advertising Platform, Personify your target audience! by Sensegon

http://www.sensegon.com https://www.facebook.com/Sensegon Sensegon is a pioneering technology company comprised of expert software developers and psycho-soci...
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Rescooped by Anthony Mathis from Digital-News on Scoop.it today
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Guardian promotes Pemsel as it sets sights on global expansion - Marketing Week

Guardian promotes Pemsel as it sets sights on global expansion - Marketing Week | Marketing & Advertising | Scoop.it
Marketing Week Guardian promotes Pemsel as it sets sights on global expansion Marketing Week He will work to build the Guardian's domestic functions - which include marketing and audience insight, advertising sales, Guardian Jobs, membership,...

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Creating and Using Custom Audiences

Creating and Using Custom Audiences | Marketing & Advertising | Scoop.it

Finding offline customers online is one of the Holy Grails of online marketing, and that’s what Facebook’s “Custom Audiences” advertising product is designed to do.


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Cinematographer Style - 110 of the world’s top cinematographers

Cinematographer Style - 110 of the world’s top cinematographers | Marketing & Advertising | Scoop.it

110 of the world’s top cinematographers discuss the art of how and why films look the way they do. Cinematographer Style is about the Art and Craft of Cinematography. It is about how everything, from life experiences to technology, influences and shapes an individual’s visual style. Because of the powerful impact that the visual style of a movie can have, this documentary may offer contemporaries valuable insights into the dramatic choices Cinematographers make. And, it is expected that the material will have significant historic value as well.


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