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Ferrari-nomics: How a Sports Car Brand Engineers Record-High Prices

Ferrari-nomics: How a Sports Car Brand Engineers Record-High Prices | Marketing | Scoop.it
On Thursday evening, a very rare 1962 Ferrari is expected to sell for more money than any car has ever fetched at auction. Experts expect the gavel at the Pebble Beach Concours d’Elegance to clack somewhere between $50 million and $75 million (a similar model sold last year for $52 million).
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Target Canada's failed launch offers lessons for other retailers

Target Canada's failed launch offers lessons for other retailers | Marketing | Scoop.it
The impending Canadian launch of fabled American retailers Nordstrom and Saks Fifth Avenue is eagerly anticipated by consumers, but the disastrous rollout of Target stores might make executives pause.
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A Guy Raised More Than $3 Million On Kickstarter By Reinventing The Cooler

A Guy Raised More Than $3 Million On Kickstarter By Reinventing The Cooler | Marketing | Scoop.it
This thing is pretty awesome.
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What You Need to Know About Segmentation

What You Need to Know About Segmentation | Marketing | Scoop.it
You wouldn't market to Prince Charles and Ozzy Osbourne the same way, right?
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Anti-Environmentalists' Appalling New Tactic: 'Rolling Coal'

Anti-Environmentalists' Appalling New Tactic: 'Rolling Coal' | Marketing | Scoop.it
Anti-environmentalists have found a new medium for exhausting their anger: exhaust. Literally.

Some truck enthusiasts are intentionally producing copious amounts of diesel exhaust, spewing black smoke into the air as a form of political protest. I...
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Public Enemy No. 2

Public Enemy No. 2 | Marketing | Scoop.it
Adults have grabbed onto baby wipes for that extra-clean feeling. Bad news for the sewage system.
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What Is a Whitepaper? [FAQs]

What Is a Whitepaper? [FAQs] | Marketing | Scoop.it
Get the definition of a whitepaper in the context of business and marketing, and answers to frequently asked questions about whitepapers.
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These 11 Ads Are So Good, You'll Forget They're Ads

These 11 Ads Are So Good, You'll Forget They're Ads | Marketing | Scoop.it
Not all ads have to feel like ads -- here are 11 ads that are actually a pleasure to watch.
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Is There Truth in Advertising? - YouTube

Some exerts from Morgan Spurlock's documentary Greatest Movie Ever Sold. I own none of this. No infringement intended. Buy the documentary!
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Brick-and-mortar retailers need to make customers feel they’re walking into a website

Brick-and-mortar retailers need to make customers feel they’re walking into a website | Marketing | Scoop.it
The best retail firms have always been great at storytelling. I remember my first weekend in New York City, 15 years ago, when I stopped dead in front of a Saks Fifth Avenue display window and was enveloped by a fantasy woodland tale. Yes, they were selling the evening gown, shoes, and clutch, but they were accessories to...
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Uber Anxiety

Uber Anxiety | Marketing | Scoop.it
A year ago, I canceled on an Uber driver. I've been worrying about it ever since.
Andrew Smith's insight:

The anxiety and effect of service providers rating customers.

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The real story behind “secret menus” is the key to hacking them

The real story behind “secret menus” is the key to hacking them | Marketing | Scoop.it
Executives at Starbucks don't market to children. The coffee company seems to have plenty of loyal grade-school-aged customers, anyway, at least in the US, because of a few drinks that lend themselves to kid-friendly twists. Ask a barista for a cotton candy Frappuccino, for example, and she'll create this unofficial favorite by adding raspberry syrup to a Vanilla Bean...
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How Much Do Chief Marketers Get Paid? [Infographic]

How Much Do Chief Marketers Get Paid? [Infographic] | Marketing | Scoop.it
Career Management - Most chief marketers earn between $100,000 and $350,000 per year, according to a recent report from The CMO Council.
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New Statesman | Model workers: The clothes shops that only hire beautiful people

New Statesman | Model workers: The clothes shops that only hire beautiful people | Marketing | Scoop.it
The likes of American Apparel and Abercrombie & Fitch expect their sales staff to conform to a narrow conception of beauty, sometimes even calling them "models" so they can reject those whose faces don't fi.
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Why So Many Cars Suddenly Look Like This

Why So Many Cars Suddenly Look Like This | Marketing | Scoop.it
The crossover is a mutt that combines elements of cars, SUVs, and minivans. And this new type of vehicle just may become the most popular vehicle in America.
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Helen Edwards: Brand stories must find a cultural insight to get the emotions going

Helen Edwards: Brand stories must find a cultural insight to get the emotions going | Marketing | Scoop.it
Helen Edwards: Brand stories must find a cultural insight to get the emotions going, We have long been used to the idea of studying consumers. It's a given. Marketers accept that the way to success is through insight into their lives and needs. | Marketing Magazine
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9 Disappointing Facts About Chipotle

9 Disappointing Facts About Chipotle | Marketing | Scoop.it
The company says it serves "Food With Integrity." What does that mean?
Andrew Smith's insight:

Peaking Behind the Veil.  #trigger event #activism #source branding

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Surprising New Insights about How Consumers Search Online

Surprising New Insights about How Consumers Search Online | Marketing | Scoop.it
A recent study finds that consumer search for durable goods is more extensive, focused, and informative of choice than is commonly reported, suggesting new strategies for marketing intervention.
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60 Marketing Acronyms Every Industry Pro Should Know

60 Marketing Acronyms Every Industry Pro Should Know | Marketing | Scoop.it
Check out these 60 common marketing acronyms you can skim, study, or bookmark to save for later.
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10 Commercials That Challenge the "Doofus Dad" Stereotype

10 Commercials That Challenge the "Doofus Dad" Stereotype | Marketing | Scoop.it
Dad's shouldn't always have to play the doofus. Here are some ads that show a different side of fatherhood.
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The Language of Audio Branding

The Language of Audio Branding | Marketing | Scoop.it
Audio branding is the approach of using unique, proprietary sound and music to convey a brand’s essence and values. Just as visual branding defines a brand using color and shape, audio branding defines a brand through sound and music.
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Why McDonald's Is Cannes Marketer of the Year | Special: Cannes Lions - Advertising Age

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