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Rescooped by Ana Triva from Email Marketing Tips
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TIPS - 7 Email Marketing Ideas You Should Implement Today

TIPS - 7 Email Marketing Ideas You Should Implement Today | Marketing | Scoop.it
Here are seven email marketing programs and tactics – some new ideas and some old ideas with a twist—that you should consider implementing today.

Via Peg Corwin
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Peg Corwin's curator insight, August 19, 2013 11:29 AM

Email marketing tips are:


  • "Capture more homepage opt-in - above the fold
  • Evolve your “welcome” email to “onboarding” programs.
  • Remarket to cart and browse abandoners.
  • Take birthday, and other date-based special days, emails to the next level.
  • Segment based on behavior.
  • Focus on early activation over reactivation.
  • Get focused and get started."


==> My favorite one is to make that Welcome email an onboarding program.  Just modify that welcome email to suggest a next step, further engagement.


 

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Rescooped by Ana Triva from Email Marketing Tips
Scoop.it!

BENCHMARKS - Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines

BENCHMARKS - Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines | Marketing | Scoop.it
Email Marketing - Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) in 2012, according to MailerMailer's annual Email Marketing Metrics Report.

Via Peg Corwin
more...
Peg Corwin's curator insight, August 20, 2013 9:24 AM

Find Benchmarks and stats on

  • Open rates
  • Scheduling
  • Personalization - open and CTRs.


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