6 Business Benefits of Marketing And IT Collaboration Huffington Post (blog) Eduardo F. Conrado is one of the most unique guests we have had on CXOTalk because he is the Senior Vice President of both Marketing and IT at Motorola Solutions, Inc.
Search is getting more social. Anyone who is watching the way that Google and Bing present their results and determine rankings on keywords can see this.
Social media sites like Facebook, Twitter, and Pinterest (not to mention Google+, which is trying to seamlessly tie in search with social) are all becoming more prominent in search while continuing to improve their own internal search engines.
These two facts are pushing us towards a collision course where search marketing and social marketing are becoming the same overall concept.
If you’ve walked into a clothing store in the last couple of weeks, chances are that it looks like Coachella — or perhaps a band of hippies — has taken over.
The heart of “festival season” — which unofficially kicked off in Austin during South by Southwest in March — begins Friday in Indio, Calif., when music and fashion fans alike flock to the desert for the first weekend of Coachella. As much as it’s an event geared towards the music industry and its biggest enthusiasts, Coachella has become a hotbed for fashion marketing, and many of the biggest brands in the world bring their wares to the West Coast for a weekend (or two) of celebration.
You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.
What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.