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Because We're Happy: Using Social Media to Turn Audiences Around - Forbes

Because We're Happy: Using Social Media to Turn Audiences Around - Forbes | Marketing | Scoop.it
Because We're Happy: Using Social Media to Turn Audiences Around
Forbes
The answer lies in the structure of social media and the power of social monitoring systems.
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6 Business Benefits of Marketing And IT Collaboration - Huffington Post (blog)

6 Business Benefits of Marketing And IT Collaboration - Huffington Post (blog) | Marketing | Scoop.it
6 Business Benefits of Marketing And IT Collaboration
Huffington Post (blog)
Eduardo F. Conrado is one of the most unique guests we have had on CXOTalk because he is the Senior Vice President of both Marketing and IT at Motorola Solutions, Inc.
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17 Social Media Books That Will Make You a Smarter Marketer ...

17 Social Media Books That Will Make You a Smarter Marketer ... | Marketing | Scoop.it
Discover the books read recently by social media pros and the key takeaways they had to help improve their social media marketing.
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Rescooped by Ana Beatriz Garcia from SEO and Social Media Marketing
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Social Signals: Search Is Looking To Social

Social Signals: Search Is Looking To Social | Marketing | Scoop.it

Search is getting more social. Anyone who is watching the way that Google and Bing present their results and determine rankings on keywords can see this.

 

Social media sites like Facebook, Twitter, and Pinterest (not to mention Google+, which is trying to seamlessly tie in search with social) are all becoming more prominent in search while continuing to improve their own internal search engines.

 

These two facts are pushing us towards a collision course where search marketing and social marketing are becoming the same overall concept.

 

Read More: http://www.techi.com/2013/10/search-and-social-will-not-be-separate-marketing-endeavors-in-2014/

 


Via Antonino Militello
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Elsie Whitelock's curator insight, October 25, 2013 8:03 AM

Search is more social

Chris Munz's curator insight, October 27, 2013 8:48 PM

Social is becoming more prominent in search.  Companies will be looking to social channels as search traffic drivers. #socialmarketing #digitalmarketing #seo #sem

Marilyn Moran's curator insight, November 2, 2013 2:55 PM

I don't have much more to add here except to say that I agree; social and search go hand-in-hand these days. There's no question that having a social networking presence and using social media is essential to marketing.

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Quinn: We are what we read on social media sites - San Jose Mercury News

Quinn: We are what we read on social media sites - San Jose Mercury News | Marketing | Scoop.it
ABC News
Quinn: We are what we read on social media sites
San Jose Mercury News
Frank Lloyd Wright reportedly said he could design a home so that a happy couple would get divorced in weeks.
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Rescooped by Ana Beatriz Garcia from Fashion
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How Music Festival Culture Has Shaped Spring Trends

How Music Festival Culture Has Shaped Spring Trends | Marketing | Scoop.it

If you’ve walked into a clothing store in the last couple of weeks, chances are that it looks like Coachella — or perhaps a band of hippies — has taken over.

The heart of “festival season” — which unofficially kicked off in Austin during South by Southwest in March — begins Friday in Indio, Calif., when music and fashion fans alike flock to the desert for the first weekend of Coachella. As much as it’s an event geared towards the music industry and its biggest enthusiasts, Coachella has become a hotbed for fashion marketing, and many of the biggest brands in the world bring their wares to the West Coast for a weekend (or two) of celebration.


Via Neusa
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Neusa's curator insight, April 9, 2014 2:04 PM

Soak up the sun, listen to music...get inspired!

Rescooped by Ana Beatriz Garcia from Public Relations & Social Media Insight
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4 Powerful Ways to Use Content Marketing to Build Your Personal Brand

4 Powerful Ways to Use Content Marketing to Build Your Personal Brand | Marketing | Scoop.it

You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.

 

What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well:


Via Jeff Domansky
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Jeff Domansky's curator insight, October 19, 2013 10:24 AM

Can content marketing help build your personal brand? Absolutely!

Ali Anani's curator insight, October 20, 2013 12:22 AM

personal branding or whatever branding this is a must read

Hanin Abu Al Rub's curator insight, October 20, 2013 4:38 AM

If you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing

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10 Books on Branding and Brand Design

10 Books on Branding and Brand Design | Marketing | Scoop.it
Ten books on brands and their design—from graphics to politics. Debbie Millman, and Angus Hyland are among the authors featured.

Via Thomas Faltin
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