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Rescooped by Amiee90 from Integrated Marketing Communications (IMC)
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5 Social Media Trends to Look Out for in 2013 | Business 2 Community

5 Social Media Trends to Look Out for in 2013 | Business 2 Community | marketing | Scoop.it
With more and more channels of content delivery to the user, social media and internet marketing trends have seen a big shift in usage patterns. The social

Via Dugguri
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#Communication #Channels #Social Media...

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What Is Digital Marketing?

What Is Digital Marketing? | marketing | Scoop.it
Understanding exactly what is meant by the term “Digital Marketing” is the first step in being able to implement and benefit from specific tools and tactics.

Via Dugguri
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Benefits from #Digital Marketing...

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Jamie Snow's curator insight, October 2, 2014 8:10 PM

This article explains what is digital marketing is the need for recognition of all media to channel the strategy to solve the goal. It is important to know that once you release info online it is always there and to use the media with alternative platforms that differ itself from traditional media. You have to use tools and tactics to be effective with the optimisation of content rather then just content. This is shown in the infographic to simplify the process.

William Creedy's curator insight, October 2, 2014 10:17 PM

Long article but worth the read, explains that digital marketing isn't just an online advert, its integrating many channels to present a message to the consumer, basically digital marketing has IMC at its core

Rachel Chen's curator insight, October 2, 2014 11:10 PM

This article explains what is digital marketing is the need for recognition of all media to channel the strategy to solve the goal. Selecting the right channels which will effectively appeal and compel the target audience is what defines the success of communication Digital channels are relatively cheap, compared with traditional media, making them within reach of pretty much any business of any size. As a result, it’s becoming a lot harder to capture consumers’ attention.

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How Colors Affect Conversions - Infographic

How Colors Affect Conversions - Infographic | marketing | Scoop.it
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.

Via John van den Brink, Mai Lam
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Mai Lam's curator insight, March 30, 2014 5:24 AM

This article states that colour can make a huge impact in a business's success. For example, the colour red is widely used in food chains such as Mc Donald's as it can cause a person's appetite to increase. Studies show that 90% of consumer's assessment of an item is based on colour alone.The article also reveals that females are attracted to blue, purple and green whereas males prefer blue, green and black. The article is relevant to IMC because it allows a business to consider colours  that can be used to build/grow their brand and to capture an audience's attention of the business's offerings.

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Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | marketing | Scoop.it

Via Dugguri
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The power of using hash tags to build your brand! #Simple #IMC

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Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.

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6 Different Types Of Social Media Sharers

6 Different Types Of Social Media Sharers | marketing | Scoop.it
Almost everyone is active on social media today. But do you have any idea which type of social media sharer are you? Read more to find out about the 6 different types of social media sharers.

Via Brian Yanish - MarketingHits.com, Mai Lam
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Mai Lam's curator insight, May 4, 2014 3:24 AM

This article identifies the 6 sharers of social media and how each of them play an important role to promote a business. The 6 social media sharers include the altruist (reliable, helpful towards friends and followers in sharing information via email or Facebook), the careerist (usually independent and uses sites such as LinkedIn to build professional relationships), the connector ( relaxed and creative, uses online offers and discounts and also shares them with friends and followers), the hipster (popular and tech-savvy, relies on quick methods to communicate such as Twitter and Skype), the boomerang (uses social media networks to gain reactions and validation) and lastly the selective - careful individual who prefers sending private emails and messages to making public shares. This is useful to IMC as it can aid in choosing who (what type of sharers) to promote its products in the social media world in hopes of gaining profits and brand awareness/equity.

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5 Good Reasons Why Visual Marketing Gets You Noticed Faster

5 Good Reasons Why Visual Marketing Gets You Noticed Faster | marketing | Scoop.it

So Why Should You Use Visual Marketing for Your Business? Here's 5 Good Reasons Why...


Via Rhonda White
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