The following infographic from Uberflip gives a concise view of what the trends will be like in content marketing in 2014.
2013 has experienced a lot of innovative changes as far as marketing is concerned. There were a whole lot of new tools and conventions to deal with. But in all of these content marketing stood out! Today, content marketing is not just a buzz word but something that every business now takes as a MUST.
For example, in a recent survey conducted by MarketingProfs and the Content Marketing Institute, it was revealed that 93% B2B organizations now use content-based tactics for their marketing campaigns while 73% indicated they now produce more content than the previous year!
These are not mean figures. They are definitely an indication of what to expect in content marketing trends for 2014....
Content Marketing has been a major player in 2013, if not the major player, and 2014 will see us all refining what content marketing actually is and what it means for us, whilst focusing on polishing our strategies and coming up with some really awesome stuff to share with our customers and community.
We now have a fairly decent understanding of what content marketing means and what a successful strategy entails, and I can honestly say that am really excited for what 2014 is going to bring to the online world.
It has been a journey of discovery that has been both exciting and rewarding, whilst teaching us all a lesson or two in learning, and how our role as students is never over...
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