No doubt you're familiar with Facebook graph search but are you using graph search for your business? Do you even know where to start?
This is great for people that are already using Facebook. However, with the number of young people on facebook dwindling and those of us who are on the network getting older, I fail to see how this will enable the growth of Facebook.
On the other hand, Facebook makes its billions from advertising and this is a great tool for marketers to leverage for better targeting. So if we feel like we are gettig better bang for our buck then I guess we'll pay. No matter how many videos Mark Zuckerberg makes to try and convince people that it is made for the masses, it's not!
A word to those who are crying over privacy issues. This is nothing compared to how much google knows about people and what they do with the information.
Most professional's biggest fear is to be found out how incompetent they are, a study once revealed.
Same goes for big advertising agencies. They resist to move into digital because their customers can now measure how effective those multimillion Rand campaigns actually are. They are afraid of being caught.
There is no reason South African businesses should stay on this sinking ship just becaue these agencies have reputations that span over a number of decades or because they have worked with McDonalds.
The internet has broken down that monopoly and brought power in the hands of business owners. Businesses don't need permission from these so-called experts, they can try things on their own and failures aren't as costly anymore. They can afford to go out and fail without fear and that, is very powerful.
These stats show just how much the country has changed. Businesses should jump at this opportunity now or risk getting left behind.
Let’s first start with what we know. We know that one in three marketers believe their content marketing efforts are effective. While 33% is “all-star” quality for baseball players (Content Performance Issues?
Many online marketers get too wrapped up in measuring data that, though useful, is not the most important for understanding how your website is performing as a marketing channel.I say that because each investment of your time, money, and people should have a very solid ROI expectation attached to it. Without ROI, there's no pot at the end of rainbow, so you have to focus on those activities/metrics that provide the largest gains.Therefore, here are five online marketing metrics you should be looking at every day....
Via Jeff Domansky
It can be extremely difficult make time and track all your comapaigns across social media platforms, especially if you are a small business. The apps in this list will definitely help with cordinating all your activities across socaial platforms.
It is important to remember though, that one does not have to be on all platforms. I think this is where most of the time consumption comes in. I am speaking specifically about small businesses.
You have got to identify where your ideal customer is spending the most time. Because even as individuals we always have a favorite social platform. The choice of platform can be highly predictable if one looks at the demographics. People of a certain age from a certain background spend more time on certain platforms than others.
For those that have already defined their audience and are ready to proceed with marketing to them, the apps on this list can be extremely helpful and time saving, not to mention affordable.
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PathosIT shares this excellent slide share about 50 Important Stats About Content Marketing. (RT @SavvySME: Here's an informative slideshow on 50 Important Stats About Content Marketing. #entrepreneur...
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