When store clerks ask for your ZIP code at the end of a transaction, it's not always to validate your credit card or keep track of where customers are coming from. Several "direct marketing"... Money News Summaries.
Adam Bielous's insight:
This article is speaking about what do store clerks need your zip code from and what they actually use it for. When store clerks ask you for your zip code they aren't wondering where you are from or to validate your credit card, it is just to see what your recent purchases were to see what kind of things you like to buy from where you are from. Because certain places like certain things. For example, if you are from Florida you probably enjoy buying warmer cloths then someone who was in Alaska. I feel that this is interesting because we talked in class about how firms like and want to know what type of people want to buy their item(s); are they old or young, tall or short, etc. It is all about marketing your item(s) to get the best results. This article is interesting because the law has banned the clerks from asking for your zip code. I feel that nothing is being done wrong here. All they want to know is what type of things you like to buy from where you are from.
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