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The Power of Chunking: How To Increase Learner Retention

The Power of Chunking: How To Increase Learner Retention | Marketing | Scoop.it
“Chunking is a critical element of the learning process and explains how we can learn and retain increasingly complex information.”
Via EDTECH@UTRGV
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Mary Starry's curator insight, June 14, 2014 9:15 AM

This article explains the concept of chunking and key aspects to keep in mind when using the process.  We are starting to use chunking with our videos, using short videos that focus on one concept, with each video building on the preceding ones.

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22 Fresh And Free Fonts For Your Design

22 Fresh And Free Fonts For Your Design | Marketing | Scoop.it
“ In this post we have put together some high quality free fonts.”
Via Rebeca Zuniga
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Rescooped by Abush from Digital Imaging - Telling the Story
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How Does Data Visualization Work?

How Does Data Visualization Work? | Marketing | Scoop.it
Data visualization is an amazing tool. The data we deal with daily would be almost entirely inaccessible when locked up in numerical formats. Luckily, data visualization can help us to extract information, insights, or even knowledge from that data. It relies on the remarkable human visual system that turns visible light into meaningful semantics that inform our decisions. More details on the human visual system, visual metaphors, visual context, exploration and presentation at the article link.
Via Lauren Moss, Gordon Shupe
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Rescooped by Abush from Digital Storytelling Tools
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What is Digital Storytelling and How to Get Sta...

What is Digital Storytelling and How to Get Sta... | Marketing | Scoop.it
“ What is Digital Storytelling and How to Get Started | Athabasca University e-Lab on Media Education curated by Tim Brook (What is Digital Storytelling and How to Get Sta...”
Via Justine Hughes
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Rescooped by Abush from Digital Storytelling Tools
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List of 20+ Storytelling Apps, several with les...

List of 20+ Storytelling Apps, several with les... | Marketing | Scoop.it
“ I feel storytelling apps are one of the most powerful aspects of using the iPad. It allows for collaboration and creativity that I couldn't really achieve before using the iPad. Here are my 22 favo...”
Via Justine Hughes
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Rescooped by Abush from Digital Storytelling Tools
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Digital Storytelling Conference - Top tips in 60 seconds

“ Top tips from speakers and experts at Media Trust's Digital Storytelling Conference 2013 in just 60 seconds. Get the top tips in full at youtube.com/MediaTru... ("In digital storytelling, storytelling is still important".”
Via Justine Hughes
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Rescooped by Abush from Best Storytelling Picks
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MSLGROUP Storytelling

A short presentation on the power of creative storytelling to create belief in and engagement with brands, online and offline.
Via José Carlos, Mervi Rauhala
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Rescooped by Abush from personal storytelling
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DigitalStoryTeller Digital Storytelling

“ Storytelling prepared for digital medias. Enjoy a story told for you right here at you computer, tablet or smartphone.”
Via Kathy Hansen
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Step up from Archetypes to Marquetypes™ — opento

Step up from Archetypes to Marquetypes™ — opento | Marketing | Scoop.it
“ We've just launched our new Marquetypes - Starter Kit for brand positioning. opento members are already using it - why not join them?”
Via Sandra Pickering @opento
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Rescooped by Abush from Brand Neuromarketing
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Discovering the Archetype: Interview with Günter Soydanbay

Discovering the Archetype: Interview with Günter Soydanbay | Marketing | Scoop.it
“ Brand strategist Günter Soydanbay has a unique approach… (Here's the fascinating interview I did with @GunterSoydanbay on archetypes & stories in branding http://t.co/ecSEQEKOCw #placebranding)...”
Via Sandra Pickering @opento
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Rescooped by Abush from Brand Neuromarketing
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The why of branding

“ Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neurom”
Via Sandra Pickering @opento
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Martin (Marty) Smith's curator insight, February 9, 2014 7:45 PM

This is a great Slideshare. Branding archetypes page is worth the price of admittance. Archetypes form the core of personas and segments, something every Internet marketer is scrabbling to inject into their marketing. 

Why care so much about personas and archetypes? Those concepts help create relevant marketing. Relevant marketing creates engagement and engagement becomes money. 

Martin (Marty) Smith's comment, February 9, 2014 7:46 PM
This was GREAT. Great share thanks. Marty
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Nike uses hero archetypes to get Chinese into running - Campaign Asia-Pacific

“ Nike uses hero archetypes to get Chinese into running Campaign Asia-Pacific Each story provokes viewers by turning everyday runners into 'hero archetypes' who defeat either external 'foes' or internal 'obstacles', demonstrating an age-old emotional...”
Via Sandra Pickering @opento
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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Marketing | Scoop.it
Startups Can Jump The Class If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears: * Curation. * Creation. * Social. * Ecommerce. Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.
Via Martin (Marty) Smith, Hicham CHATOUI
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The UX Research Plan That Stakeholders Love - Smashing UX Design | Smashing UX Design

“ Long UX plans or no plans don’t work for people. You must be able to boil a UX research plan down to one page. If you can’t or won’t, then you won’t get buy-in for the research and its results.”
Via yannick grenzinger
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Rescooped by Abush from Digital Imaging - Telling the Story
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e-Learning Infographics - The No.1 Source for the Best Education Infographics

e-Learning Infographics - The No.1 Source for the Best Education Infographics | Marketing | Scoop.it
“ We are adding the Best Education Infographics from K12 to Higher Education Institutions every day! Submit yours for Free!”
Via Gordon Shupe
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50 Free Animation Tools And Resources For Digital Learners

50 Free Animation Tools And Resources For Digital Learners | Marketing | Scoop.it
“ 50 Free Animation Tools And Resources For Digital Learners”
Via GSeremetakis, Meryl Jaffe, PhD
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Rescooped by Abush from Digital Storytelling Tools
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Digital Storytelling: Writing, Media Literacy, and the Common Core (Tapestry)

“ Kristen Frawley WNYWP Consultant (Digital Storytelling: Writing, #MediaLiteracy, and the Common Core (Tapestry) by Kristen Frawley on Prezi http://t.co/DtGOyEZx7j #edchat)...”
Via Justine Hughes
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Rescooped by Abush from Digital Storytelling Tools
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The 5 Rules of Storytelling Every Teacher Should Know about ~ Educational Technology and Mobile Learning

The 5 Rules of Storytelling Every Teacher Should Know about ~ Educational Technology and Mobile Learning | Marketing | Scoop.it

Via Anne Mirtschin, Justine Hughes
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Rescooped by Abush from Transmedia: Storytelling for the Digital Age
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'Hollow' creators offer tips for making interactive documentaries

'Hollow' creators offer tips for making interactive documentaries | Marketing | Scoop.it

Via The Digital Rocking Chair
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4 Essential Ingredients in Consumer Storytelling | Inc.com

4 Essential Ingredients in Consumer Storytelling | Inc.com | Marketing | Scoop.it
"For businesses, transforming complex consumer data and experiences into powerful narratives can resonate across the entire organization. Storytelling is a synthesis of all sources of customer information, not just one person’s account, however inspiring." Read the full article to find out more about these four ingredients essential to creating consumer stories that truly inspire businesses to action: Get personal and build relationshipsPlan deliberately and explore from different anglesUse human intuition to find the story that mattersEvoke emotions that inspire action
Via Kim Zinke (aka Gimli Goose), Mervi Rauhala
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7 Ways to Humanize Storytelling for Business & Brands

7 Ways to Humanize Storytelling for Business & Brands | Marketing | Scoop.it
“ Many of the story themes that were once regarded best practice and believed to be useful, we now know via social media as ineffective in generating meaningful and enduring interest. The new tradi...”
Via Anneliza Humlen, Sandra Pickering @opento
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The Archetypes and The Collective Unconscious (Collected Works of C.G. Jung Vol.9 Part 1): C. G. Jung, R.F.C. Hull: 9780691018331: Amazon.com: Books

The Archetypes and The Collective Unconscious (Collected Works of C.G. Jung Vol.9 Part 1)

~ C. G. Jung (author) More about this product
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“ The Archetypes and The Collective Unconscious (Collected Works of C.G. Jung Vol.9 Part 1) [C. G. Jung, R.F.C. Hull] on Amazon.com. *FREE* super saver shipping on qualifying offers.”
Via Sandra Pickering @opento
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5 myths about brand archetypes

“ Five myths about brand archetypes and how to dispel the myths @opento”
Via Sandra Pickering @opento
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Jungian archetypes in the social age.

Jungian archetypes in the social age. | Marketing | Scoop.it
“ Does the spread and impact of social media allow us to redefine the archetypes behind the core of our personality and behaviour?”
Via Sandra Pickering @opento
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From archetypes to marquetypes - Sandra Pickering - The Marketing Society Bloggers 2013

From archetypes to marquetypes - Sandra Pickering - The Marketing Society Bloggers 2013 | Marketing | Scoop.it
“ The Marketing Society Bloggers 2013 - Sandra Pickering - From archetypes to marquetypes”
Via Sandra Pickering @opento
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