Is there still a way for businesses to shine using social media? Learn more about the ways social media can still be used to take your company to the masses. (Has social media for business reached saturation point?
Hitorically, financial services companies have not been on the frontier of innovation. On the contrary, in the current era of digitization, too many companies think they have enough time to adapt to this new environment. In many boardrooms ‘digital’ is still associated with selling products over the Internet or cost-cutting. But this is only half the story. Digital transformation impacts the entire enterprise. It is about the way a company assesses risk or how it automates its service functions. It is how sales are supported digitally by tablets, for example. A recent Mckinsey report stated that for the simple financial products, digital channel use in Europe will rise to an average of 35%. Moreover, the total cost reduction could run up to 20% percent when the benefits from digital transformation are factored into the equation. That is why it is important that financial services companies start assessing what digital transformation could do for them....
Les comparto esta infografía que ilustra los flujos de tráfico por horario en las principales redes sociales. Es fundamental para un Community Manager u operador de Redes Sociales entender los flujos de su audiencia
Facebook botched some changes in 2013, but what will next year bring? Here's our wish list.
Abraham Geifman's insight:
Seguro muchos nos preguntamos ¿hacia donde girará Facebook en el 2014?. Ante los movimientos demográficos y la creciente competencia, seguramente veremos nueva funcionalidad y aspectos de segmentación para continuar el atractivo de la red social más importante del planeta. Aquí encontrarán algunas reflexiones.
What are the 7Ps and how to use them? The marketing mix is a familiar marketing strategy tool, which you will probably know, was traditionally limited to t. Marketing topic(s):Marketing models, Online marketing mix.
Abraham Geifman's insight:
Esta versión de las 7 Ps con aplicación digital es muy funcional. Espero les interese
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