As an industry, we’re quite rightly under pressure to report and measure the impact of our activity in order to justify our campaigns and headcount. Calculating return on investment (ROI) on social media activity, in particular, is an extremely complex metric to track, and something that marketers all over the world are struggling with. (So take heart in knowing you're not alone!)
We all know visual content can grab the eye of a reader and pull them into your site, or entice them to buy your products. Or do we?
After doing a bit of research, it turns out that although web images and being visually awesome are not the only components of a successful digital marketing campaign, using them in the right way can definitely give you an advantage over the competition.
Google took to their Webmaster Central blog today to let everyone know they have made changes to their Webmaster Guidelines in the sections that pertain to sneaky redirects. Google’s Webmaster Guidelines are strictly against any kind of redirects that are designed to manipulate or deceive search engines or to display different content to human users than to search engines.
I have a fear of abandonment. It's true. I wake up in a cold sweat some nights, knowing that somewhere, someone has left something in one of our client's shopping carts….. and then they walked away. It breaks my heart.
As marketers, we’ve made it our jobs to investigate target audiences, define buyer journeys and develop content and marketing strategies that appeal to our buyer personas.
We don’t have to tell you why you need to develop buyer personas. But many of the clients and marketers we work with struggle to create content that resonates with and meets the needs of their target audiences. Instead, they rely on assumptions about what they think buyers want and how their product or service should meet buyers’ needs.
Barbell Denim met its funding goal in 47 minutes. It has since raised more than 34 times its initial crowdfunding target.
"Strong is the new skinny" has become a mantra for women who lift weights. It's an effort to shift the beauty paradigm from stick-thin to muscular. And while the intention has spread like wildfire in gyms, it has not yet reached the runways.
That niche is exactly where the founders of Barbell Denim come in: They are creating blue jeans for strong, muscular bodies. And it seems they've hit a sweet spot. So far, their Kickstarter campaign has raised over half a million dollars. That’s already more than 34 times the $15,000 they set out to raise when they launched their 45-day campaign on April 10.
Social media platforms can help brands build online communities of loyal customers who will go out on their way to spread powerful word of mouth about their business. However, it’s important to understand that these types of communities don’t magically spring up overnight. That’s why social media management is such a crucial component of online community building. In order to harness the power of this type of platform, you need to know what’s already going on, as well as how your brand can best align itself with the right group of users.
Angina is a kind of chest pain or discomfort caused by poor flow of blood in the heart. This often occurs due to narrowing of blood arteries (atherosclerosis) caused by plaque formation or blood clot. Some common symptoms associated with angina include pain, pressure or strange feeling in chest, shortness of breath, lightheadedness, irregular heartbeat, nausea or vomiting and weakness.
Amidst the link building panic and constant talk about SEO and rankings, we still have mobile to think about and work with. While having a mobile presence is incredibly important, more and more companies are beginning to dabble in app creation for their business. This is a creative way to offer another outlet for you to help connect with your audience and offer value. For many companies, this is a way to break ahead of the competition.
Why Creating an App Is Important for Your Business in 2014
Quality Logo Design Tips | A quality logo expresses a lot about your business and it instantaneously tells your potential client if you are reliable and trustworthy. Although an excellence of your service is what matters the most, it is also how you present your business that will win you your potential client’s trust and in the end convert them to your loyal regulars. As the company’s major graphical symbol, a logo anchors a company’s brand and becomes the single most noticeable form of the business within the target market. Incorrect branding of any business can make it complex for people to grasp why the business exists in the first place, therefore a logo assists in setting up a brand amongst the masses. Logo can inspire people; it can infuse trust and respect or express product or service superiority. New businesses may be capable to skip a few things here and there, with hopes of catching up later, but you cannot afford to put off top-quality logo design.
Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz.
Organic reach has been a sore subject for brands since late 2012. In November of that year, Facebook restricted brand content reach to about 16%. Then in a December, 2013 blog post, the company said it would begin to place more articles from publishers in the news feed and that it would favor “high quality articles” over “the latest meme”. According to a Social@Ogilvy report that analyzed over 100 brand pages, Facebook organic reach was around 6% in February, 2014 — a decline of 49% from October. For brands with more than 500,000 likes, the fall-off was much steeper, with reach dropping to about 2%. Facebook has told marketers that they should consider paid distribution “to maximize delivery” of their messages in news feed. Translation: You must pay to play.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.