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Frontier Airlines pilot buys pizza for stranded passengers on flight

Frontier Airlines pilot buys pizza for stranded passengers on flight | Marketing | Scoop.it
A Frontier Airlines pilot helped take some of the sting out of an hours-long delay by ordering pizza for every passenger on his plane Monday evening. 
Adam Robinson, MBA's insight:

This is a great example of an empowered team member serving customers will. This pilot did what he thought was right to take care of the people on his plane. He took action. How do you think the people on the plane felt about the pilot and crew after this? What about their perception of Frontier?

 

Team members should be trained and empowered to serve customers well. Going the extra mile for customers will always yield great results for customers and the company.

 

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Seth's Blog: Beware the zeitgeister

Seth's Blog: Beware the zeitgeister | Marketing | Scoop.it
He only cares about what's trending now. The only worthy examples are this week's examples, or even better, tomorrow's examples. The zeitgeister will interrupt a long-term strategy discussion to talk urgently about today's micro-trend instead. The zeitgeister has little or...
Adam Robinson, MBA's insight:

It is easy to lose site of the long term because of the appeal of short term distractions. Have you ever fallen for this trap? I have.

 

I try to stay focused on the long term by consistent reviewing my goals. What about you?

 

What do you do to keep the long term perspective in focus?

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Tips to Get the Most Out of LinkedIn | Strategexe Consulting

Tips to Get the Most Out of LinkedIn | Strategexe Consulting | Marketing | Scoop.it
LinkedIn is a powerful tool to network and even sell. Here are some tips to get the most out of LinkedIn.
Adam Robinson, MBA's insight:

Easy to read with basic tips and strategies to get the most out of your LInkedIn profile.

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Social Selling is About Opening, Not Closing

Social Selling is About Opening, Not Closing | Marketing | Scoop.it
The strategy of "Always Be Closing" was popularized by the 1992 movie, "Glengarry Glen Ross." It's a mindset that has all to often confused sales people into rushing through the sales process just so
Adam Robinson, MBA's insight:

Social selling is a big buzzword today. Selling is definitely different today than it was 10 years ago due to technology. However, people are still people. Technology and tactics may change, but the decision to buy is always a decision made by a person.

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MrChrisArnell's curator insight, July 11, 2014 4:24 PM

Absolutely, 100% Correct!!!

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How to Spot the Weakest Part of Your Blog Post (and What to Do About It) - Copyblogger

How to Spot the Weakest Part of Your Blog Post (and What to Do About It) - Copyblogger | Marketing | Scoop.it
Here are eight common weaknesses in blog posts that devalue your authority and might even drive readers away -- plus quick ways to strengthen each one.
Adam Robinson, MBA's insight:

Practical advice to improve the quality of your blog posts. Recommend this article to anyone looking to improve their blog. Stefanie provides 8 potential blog weaknesses and remedies for them. 

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7 Ways to Get More Out Of Your Content Marketing Strategy

7 Ways to Get More Out Of Your Content Marketing Strategy | Marketing | Scoop.it
You've decided to pursue a content marketing strategy. You have an outstanding piece of content you’ve spent hours creating, putting your heart and mind into the piece and that is great. Then, you published it.
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