Marketing in the new Age
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How marketers will win: Six marketing visionaries describe how in five years marketing will be transformed

How marketers will win: Six marketing visionaries describe how in five years marketing will be transformed | Marketing in the new Age | Scoop.it
Marketing is on the ascent. It has frequently led at big consumer products companies. Now its influence is growing everywhere: at B2B companies, professional services firms, companies dominated by engineering or logistics. You can see marketing's rise on business bestseller lists, on YouTube playlists, in the new brands that have broken away and differentiated themselves, and in the explosion of marketing start-ups (and what investors are paying for them). Marketing is becoming a more powerful and resource-rich function of business. In today's digital world, marketing is the function responsible for creating and sustaining a long-lasting relationship with the most important asset of any business—the customer.
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Best-Practices for Sending Mobile Push Messages

Best-Practices for Sending Mobile Push Messages | Marketing in the new Age | Scoop.it
Mobile - What are the best days and times to send mobile push messages? How long should those notifications be? What should they say?
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The Evolving Role of Content Strategists

Content strategy is a paradox. Every brand needs to figure out its content play. But there is already more existing content than anyone can ever consume. In an environment boasting millions of tips,
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Distinct roles in developing clear content strategies

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How to Innovate Your Email Marketing: Unlock the Fourth Type of Campaign

How to Innovate Your Email Marketing: Unlock the Fourth Type of Campaign | Marketing in the new Age | Scoop.it
Email Marketing - Innovation in email marketing is tied to the customer conversation. If marketers don't keep their end of the conversation up between purchase cycles, they risk becoming irrelevant or forgotten.
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Is Your Company’s Current Organizational Structure Well Suited For Social Media?

Is Your Company’s Current Organizational Structure Well Suited For Social Media? | Marketing in the new Age | Scoop.it
In order to tackle the right social media strategy, your current organization must be well structured. Take a minute to think about all the corporate pages you see on Facebook, Instagram, and Twitter. Who manages those accounts?

Via Kamal Bennani
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Where Is Crowdfunding Headed? [Infographic]

Where Is Crowdfunding Headed? [Infographic] | Marketing in the new Age | Scoop.it
Marketing Strategy - Some $5.1 billion has been raised with crowdfunding so far in 2014. So how has crowdfunding been evolving, and what can we expect next year and beyond?
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Nice overview on Crowdfunding

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The Rise Of The T-Shaped Marketer

The Rise Of The T-Shaped Marketer | Marketing in the new Age | Scoop.it
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'T-shape' approach has come to every part of the business and marketing is not different

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2014 B2B Digital Marketing Objectives, Budgets, Activities and Challenges - Marketing Technology Blog

2014 B2B Digital Marketing Objectives, Budgets, Activities and Challenges - Marketing Technology Blog | Marketing in the new Age | Scoop.it
2014 B2B Digital Marketing Objectives, Budgets, Activities and Challenges by Douglas Karr on Marketing Technology Blog
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Why Marketing Automation Fails: 3 Common Reasons

Why Marketing Automation Fails: 3 Common Reasons | Marketing in the new Age | Scoop.it
Learn why marketing automation often fails, and what your corporation can do about it.
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Digital Marketing Facts You Can't Ignore

Digital Marketing Facts You Can't Ignore | Marketing in the new Age | Scoop.it

In a B2B world – where 84% of marketers are using some form of social media – responding to customer demands and trends and developing the appropriate strategy is crucial.


Here are some facts we, as B2B marketers, simply can’t ignore.


Via Brian Yanish - MarketingHits.com
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Inbound or Outbound Marketing? Think Boundless Instead

Inbound or Outbound Marketing? Think Boundless Instead | Marketing in the new Age | Scoop.it
Inbound and outbound marketing each have particular merits and should be used in concert to optimize your marketing ROI. Many major brands, including Coca-Cola, Pepsi, Disney, Hyundai and Samsung, employ what I like ...
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The changing face of marketing | McKinsey & Company

The changing face of marketing | McKinsey & Company | Marketing in the new Age | Scoop.it
This article from the McKinsey Quarterly archive analyzes six major changes that promised to transform future marketing efforts. These forces have largely proved to be as influential as predicted and continue to shape today’s challenges. A McKinsey Quarterly article.
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How We Transformed Marketing at Electrolux

How We Transformed Marketing at Electrolux | Marketing in the new Age | Scoop.it
By knocking down silos, shifting resources, and pushing the culture in new directions.
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What will happen with marketing technology in 2015? - Chief Marketing Technologist

What will happen with marketing technology in 2015? - Chief Marketing Technologist | Marketing in the new Age | Scoop.it
Welcome to prediction season, again! It doesn’t take a crystal ball to know you’re going to be inundated over the next 30 days with people prophesying your future — at least your future in marketing for the year ahead. Personally, I subscribe to Yogi Berra’s worldview, “It’s tough to make predictions, especially about the future.” …
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The Path To Successful Digital Transformation Starts With Pockets Of Innovation

The Path To Successful Digital Transformation Starts With Pockets Of Innovation | Marketing in the new Age | Scoop.it
I've been hearing about "Digital Transformation" for a couple of years now, and as I've wandered the halls of Web Summit this week in Dublin, I've heard lots..
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$20 billion global market for marketing software today - Chief Marketing Technologist

$20 billion global market for marketing software today - Chief Marketing Technologist | Marketing in the new Age | Scoop.it
How big is the market for marketing software today? Gerry Murray at IDC has an answer to that question, which he announced in a blog post last week: $20.2 billion here in 2014. He expects that the market will have a compound annual growth rate (CAGR) of 12.4% for the next five years, resulting in …
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 Marketing software market has grown by 67% in just two years 

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A Day in the Life of a Marketer [Infographic]

A Day in the Life of a Marketer [Infographic] | Marketing in the new Age | Scoop.it
What does a marketer's typical day look like? Hint: Lots of interruptions and email.
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What Do CMOs And Racing Drivers Have In Common?

What Do CMOs And Racing Drivers Have In Common? | Marketing in the new Age | Scoop.it
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Think like a racing driver if you are a CMO: "Reporting and measurement hierarchy"

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Do You Know the Difference Between a Digital Signature and an E-Signature? - Marketing Technology Blog

Do You Know the Difference Between a Digital Signature and an E-Signature? - Marketing Technology Blog | Marketing in the new Age | Scoop.it
Do You Know the Difference Between a Digital Signature and an E-Signature? by Douglas Karr on Marketing Technology Blog
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Five Deadly Email Platform Migration Mistakes to Avoid

Five Deadly Email Platform Migration Mistakes to Avoid | Marketing in the new Age | Scoop.it
Email Marketing - Congrats, you're sending more email than ever, so it's time to consider a new email service provider. But migrating to a new platform can be tricky, and because email is ...
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Protect Yourself! Emerging Threats In Cyber Security - CloudTweaks.com

Protect Yourself! Emerging Threats In Cyber Security - CloudTweaks.com | Marketing in the new Age | Scoop.it
Cyber Security - Businesses today have to deal with a huge variety of threats from the Internet. Unfortunately, far too many business owners and managers
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Me, Big Data and I: Mapping Personalities With Big Data - CloudTweaks.com

Me, Big Data and I: Mapping Personalities With Big Data - CloudTweaks.com | Marketing in the new Age | Scoop.it
Mapping Personalities With Big Data - Ever since OkCupid’s notorious experiments, people must have been thinking: what if computers were able to read your
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25 Awesome Social Media Tools You Should Be Using (Infographic)

25 Awesome Social Media Tools You Should Be Using (Infographic) | Marketing in the new Age | Scoop.it

A great infographic featuring tools that you or your brand should be using in your social media efforts.


Via donhornsby
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Big Blue Apple

Big Blue Apple | Marketing in the new Age | Scoop.it
Wish they’d hurry up and invent the iPad WHEN he was the boss of Apple, Steve Jobs made little secret of his contempt for selling to big businesses. Once he even...
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