Clayton Christensen’s theory of “disruptive innovation” is founded on anxiety, fear, and shaky evidence.
From disruption consultants, disruption conferences and disruption seminars in the late 90's we are now at the stage of disruptive innovation with products such as smart phones and their apps interfering in our processes. And the disruption buzz is set to continue in more aspects of our lives, Education, Health Care, schooling.... standby for DISRUPTION!
Innovation is not a big idea; it’s a different way of working. Understanding what’s going on and putting it in a PowerPoint is not the hard part. Changing work habits is, especially if your habits have built a sparkling career.
Collaboration, both within a company and outside too, perhaps even with your competitors, is an important aspect of business. Understanding how to build it and work with it is an important part of Global business.
Some 41 per cent of online ad impressions are not reaching their intended audience across Europe’s four biggest online ad markets - UK, Germany, France and Italy, according to Nielsen.
So the UK are doing a little better than their counterparts, France, Italy and Germany - but still not well enough. With all the key insights easily available it is possible to target marketing to reach your core audience. If you content is still not getting the impressions, then its time to look at your strategy and content!
Selling is the #1 activity entrepreneurs need to master but for most, it's also their weakest link. Here are 10 steps to get comfortable selling -- to anyone.
Useful stuff here - nothing new but helps refocus on the job, getting in the right place mentally. I like the idea of imagining that one of the people you are speaking to doesn't understand English and you need to get your message through via body language and tone, giving them the impression you believe in what you are saying, your product and your delivery.
Great advice from Richard Branson. Nothing new in what he says, but his passion for his business shows through in his advice for Marc... a startup music publisher. Present with a great story, show your enthusiasm and have confidence in your product, your company and yourself.
About a year ago, I wrote a gentle but firm breakup letter from CMOs to the marketing funnel. They have a more attractive love interest who is in the relationship for the long haul; the perfect partner for the age of the customer.
Turn away from the marketing funnel towards the customer centric marketing, embracing loyalty, context and relevance and reap the rewards. Anyone left in the comfortable but dated marketing funnel will experience a drop in sales and customer loyalty.
Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.
Excellent tips here for keeping on track. The B2B sales environment has changed massively over the past 5 years and will continue to evolve and develop in years to come. Customers expectations will refine and buying decisions will become more complex. Make sure you understand ALL the customers hurdles before entering into any sales discussion, and make good use of your team, every personality within it has a strength, make sure you use it!
Useful post about SEO and social media platforms; but I would be interested to know about the affect of instagram and pinterest too. Google+ does seem stacking in the SEO rankings favour, what a shame its such an under-used platform.
Sure, there have been a few tremendously opportune Real Time Marketing applications that have driven brands into a tailspin of trying to figure out how to repea(...)
Excelling at customer service is the best marketing tool for 2014. More then 30% of your customers expect a response with 30 mins, this is a real time marketing opportunity in itself. Customer loyalty transfers into brand advocacy - what better marketing opportunity is this? Your customers promoting your company/brand/product!
On December 16th of last year I posted a collection of predictions for the coming year from and for the marketing and advertising world. The fearless forecasters I gathered together shared ...
The research this article talks about what consumers do with irrelevant marketing messages and its fascinating. It really highlights how we need to make sure w build relevance and content into our marketing to ensure our customers, both B2C and B2B remain engaged. Interesting facts too on social login. This one really hit home for me.
60% find suggested products/promotions based on their social login profile information useful
Once you have gained the trust of your customer, they are happy to be recognised 1 contacted across multiple channels and receive personalised content.
If you are a B2B marketer who struggles to use their website to develop leads, then this chart is illuminating.What Marketing Sherpa's research has uncovered is that the most effective ...
Good tips here on creating conversion paths in your email correspondence. Cold emails are not an effective way of driving sales but communicating with your customers and including links to your site where you address relevant customer issues, Use "opt in" forms with offers, high value offers that can only be accessed post registration, short cuts to buy, and analyse the high organic traffic areas of your site, Create landing pages for specific offers and add keywords to your metatags for search results. Getting customers to your pages is only half the story. Get visitors to become customers by analysing, testing and reanalysing,