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Infographic: How To Make Customers Fall in Love with Your Brand

Infographic: How To Make Customers Fall in Love with Your Brand | Marketing & Sales | Scoop.it
Good customer service is crucial things for a brand to get loyal consumers. It is very important to note, as said by Zig Ziglar “People do not buy for logical reason, they buy emotional reason”.

Via Brian Yanish - MarketingHits.com
4twenty2's insight:

Great infographic - making your customers fall in love with your brand - its all about the CX 

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aanve's curator insight, April 20, 8:04 PM
www.aanve.com
PivotPointBrands's curator insight, April 21, 8:37 AM

Basic stuff, nicely presented. Good supporting statistics.

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Marketer / agency relationships - B&T

Marketer / agency relationships - B&T | Marketing & Sales | Scoop.it
Do marketers spend too much time managing agency relationships? Yes, No, or Maybe?
4twenty2's insight:

Interesting views from a selection of marketing managers on how to manage multiple agency marketing.

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Jill Lepore: What the Theory of “Disruptive Innovation” Gets Wrong

Jill Lepore: What the Theory of “Disruptive Innovation” Gets Wrong | Marketing & Sales | Scoop.it
Clayton Christensen’s theory of “disruptive innovation” is founded on anxiety, fear, and shaky evidence.
4twenty2's insight:

From disruption consultants, disruption conferences and disruption seminars in the late 90's we are now at the stage of disruptive innovation with products such as smart phones and their apps interfering in our processes. And the disruption buzz is set to continue in more aspects of our lives, Education, Health Care, schooling.... standby for DISRUPTION!

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OPINION: Innovation is not a big idea

OPINION: Innovation is not a big idea | Marketing & Sales | Scoop.it
Innovation is not a big idea; it’s a different way of working. Understanding what’s going on and putting it in a PowerPoint is not the hard part. Changing work habits is, especially if your habits have built a sparkling career.

Via Peter Verschuere, Dave Ranson
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Dave Ranson's curator insight, February 2, 2013 6:55 AM
The hardest part of innovation may actually be changing your work habits.
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Can't force collaboration - Knowledge Jolt with Jack

Can't force collaboration - Knowledge Jolt with Jack | Marketing & Sales | Scoop.it
Collaboration is important to buisness, but it isn't the only thing. And it can't be forced by merely rearranging the deck chairs. Peter Vander Auwera gives me incentive to think about these things.

Via Dr. Dan Kirsch
4twenty2's insight:

Collaboration, both within a company and outside too, perhaps even with your competitors, is an important aspect of business.  Understanding how to build it and work with it is an important part of Global business.

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Dr. Dan Kirsch's curator insight, June 3, 8:12 AM

Best sound bite:  "Commit to learning from one another as a regular part of how we do things.  No, not a "database", but people.  Sure a database or SocBiz tools can provide pointers to people, but only the people can give you a feel for the experience and watch-outs.  They are the ones that can also ask interesting questions."

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NEWS: More than four-in-ten European online ads fail to reach their intended audience | b2bmarketing.net

NEWS: More than four-in-ten European online ads fail to reach their intended audience | b2bmarketing.net | Marketing & Sales | Scoop.it
Some 41 per cent of online ad impressions are not reaching their intended audience across Europe’s four biggest online ad markets - UK, Germany, France and Italy, according to Nielsen.
4twenty2's insight:

So the UK are doing a little better than their counterparts, France, Italy and Germany - but still not well enough.  With all the key insights easily available it is possible to target marketing to reach your core audience.  If you content is still not getting the impressions, then its time to look at your strategy and content!

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​7 Ways to Train Yourself to be a Forward Thinker

​7 Ways to Train Yourself to be a Forward Thinker | Marketing & Sales | Scoop.it

Via Daniel Watson
4twenty2's insight:

Out of all these Tips I think the last one is the most important.  

 

Set aside Time for Forward Thinking

 

This is often the biggest challenge people have, finding time to break out of the routine, be innovative, creative and forward thinking. 

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Maria Isabel Branez's curator insight, April 30, 12:10 PM

UNIFY YOUR TEAM! BRANCH OUT!TRY IT 3 TIMES!READ!! TAKE RISKS!NO CONTROL!

Tania Tytherleigh's curator insight, April 30, 3:21 PM

I'm often being asked "how do I learn to think more strategically?'. Some great tips in this article.

donhornsby's curator insight, April 30, 3:32 PM
(This one is a gem) 7.  Set aside time for forward thinking

My never-ending daily task list can distract me from putting focus on forward thinking. I know I need to dedicate at least one day each month to planning ahead. By simply scheduling this personal appointment for yourself, you’ll be impressed with how many new ideas you can create. Try setting up time during this specified day to meet with your team or others outside of your team to brainstorm even greater ideas for both the short and long-term.

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10 Steps For Giving A Convincing Sales Pitch

10 Steps For Giving A Convincing Sales Pitch | Marketing & Sales | Scoop.it
Selling is the #1 activity entrepreneurs need to master but for most, it's also their weakest link. Here are 10 steps to get comfortable selling -- to anyone.
4twenty2's insight:

Useful stuff here - nothing new but helps refocus on the job, getting in the right place mentally.  I like the idea of imagining that one of the people you are speaking to doesn't understand English and you need to get your message through via body language and tone, giving them the impression you believe in what you are saying, your product and your delivery.

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Richard Branson on Constructing the Perfect Pitch

Richard Branson on Constructing the Perfect Pitch | Marketing & Sales | Scoop.it
Speak with feeling rather than figures.
4twenty2's insight:

Great advice from Richard Branson.  Nothing new in what he says, but his passion for his business shows through in his advice for Marc... a startup music publisher.  Present with a great story, show your enthusiasm and have confidence in your product, your company and yourself.

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Rescooped by 4twenty2 from New Customer - Passenger Experience
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5 Reasons Brand Strategy & #SocialMedia Should Work Together

5 Reasons Brand Strategy & #SocialMedia Should Work Together | Marketing & Sales | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, March 25, 12:00 AM

With everyone focused on leveraging technology, connecting with their customers, you can understand the challenge when every 24hours 2 million blog posts are published.


You need to review your data and offer customized experiences to your targeted audience.


How do you stand out in this noisy environment?

Richard Shulman's curator insight, March 26, 10:12 AM

This article will help inspire branding and social marketing people. Several understandable and logical confluence points and action steps. Let me know your thoughts.

Rescooped by 4twenty2 from 21st Century Learning and Teaching
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5 Keys to Inspiring Leadership, No Matter Your Style [Infographic]

5 Keys to Inspiring Leadership, No Matter Your Style [Infographic] | Marketing & Sales | Scoop.it
Inspiring greatness is all about leading by example. The best leaders have these habits in common.

Via Gust MEES
4twenty2's insight:

useful infographic - keeping it simple but often forgotten 

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Progressive training's curator insight, July 30, 2013 8:48 AM

Nice infographic ref ways to inspire leadership.

 

#business #management #leadership

http://goo.gl/ivsB2S

 

John Thurlbeck, FCMI FRSA's curator insight, July 31, 2013 2:39 AM

Yes, yes, yes, yes and yes again! Great rescoop from Gust Mees!

Claudia Estrada's curator insight, March 9, 8:14 PM

Do you think Leadership is a 21st Century skill?  

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Corinne Munchbach's Blog

Corinne Munchbach's Blog | Marketing & Sales | Scoop.it
About a year ago, I wrote a gentle but firm breakup letter from CMOs to the marketing funnel. They have a more attractive love interest who is in the relationship for the long haul; the perfect partner for the age of the customer.
4twenty2's insight:

Turn away from the marketing funnel towards the customer centric marketing, embracing loyalty, context and relevance and reap the rewards.  Anyone left in the comfortable but dated marketing funnel will experience a drop in sales and customer loyalty.

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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | Marketing & Sales | Scoop.it

Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.


Via Ally Greer
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Deyrson 's curator insight, January 8, 2:32 PM


Ally Greer's insight:


The way content marketing is broken down into three C's here makes it seem so simple - and frankly, it is.
 

Create, Curate, Circulate.
 

  1. Understand your audience and know what they want. Then take that knowledge and make things that will benefit them and that they will find shareworthy.
     
  2. Discover great content related to your field that has already been created by others, add value to it by editorializing, and present it to your readers in a useful, engaging format.
     
  3. Share your content with the world - across all social and traditional marketing channels - multiple times. Don't be afraid to repurpose content, either (in true #leancontent fashion!).

 

Linda Buckmaster's curator insight, January 16, 3:34 PM

As we all know it's very difficult to drive traffic to your website. Remembering the 3 C's of content marketing will set you on your way to success.

Yield Technology's curator insight, January 17, 5:22 AM

I like the 3 Cs approach Create, Curate and Circulate.

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Understanding brand positioning | Added Value - Source

Understanding brand positioning | Added Value - Source | Marketing & Sales | Scoop.it
Understanding brand positioning and techniques for effective brand positioning. First some clarification may be needed of what we mean by brand positioning as e
4twenty2's insight:

Great article on understanding brand positioning, with clear definitions and guidance for all aspects of creating a compelling brand presence.

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35 Blogging Tips to Woo Readers and Win Business

35 Blogging Tips to Woo Readers and Win Business | Marketing & Sales | Scoop.it

Via Daniel Watson
4twenty2's insight:

Great blog about keeping your blog content fresh and interesting.  

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Miklos Szilagyi's curator insight, June 22, 11:06 AM

So simple...:-))) So simple?

Simon Steed's curator insight, June 22, 1:03 PM

Some very useful tips on why and what you should be blogging about - people are interested to hear what you say!

Alain Theriault MBA's curator insight, June 23, 8:32 AM

never underestimate the power of good content marketing. For startups, it's often the best way to start building credibility. I like to refer to social media as a fishing net to bring hungry fishes to your feeding pond...your blog  ;-) 

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Why Our Brains Crave Storytelling In Marketing

Why Our Brains Crave Storytelling In Marketing | Marketing & Sales | Scoop.it
Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
4twenty2's insight:

Our brains are insanely greedy for stories. We spend about a third of our lives daydreaming!  

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Gratisography - download free high-resolution pictures

Gratisography - download free high-resolution pictures | Marketing & Sales | Scoop.it
Free, use as you please, high-resolution pictures.

Via Baiba Svenca
4twenty2's insight:

Fantastic resource with some great images - easy to use, brilliant for innovative presentations or compelling blogs!

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Robin Thomas's curator insight, May 30, 11:55 AM

This is useful for anyone who searches for free images for their blog. 

Alfredo Corell's curator insight, May 30, 2:53 PM

dowload immediatly awesome free picturas from Gratisography

dj Goddessa's curator insight, June 3, 7:10 AM

Free, use as you please, high-resolution pictures.

Rescooped by 4twenty2 from Just Story It Biz Storytelling
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Why tell stories at work? Here are 7 good reasons

Why tell stories at work? Here are 7 good reasons | Marketing & Sales | Scoop.it
And in life. This is for everyone and it's not about becoming a storyteller. Let that idea aside, focus on who and what you are, and practice sharing stories. #1 It will improve your communication ...

Via Karen Dietz
4twenty2's insight:

7 great reasons to become a good story teller - both in life and in work.  

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malek's curator insight, May 19, 1:03 PM

Ditch a compelling story, your personal brand, is dead on arrival.

A good guide to how to thrive in work place.

Karen du Toit's curator insight, May 20, 4:49 AM

Good reasons for making it part of your own skills set.

سلطان الشراري's curator insight, May 23, 4:15 AM

http://www.soft-elaan.com/set-self-hosted-wordpress-blog-complete-guide/

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Why You Need To Think About These 6 Questions To Improve Sales

Why You Need To Think About These 6 Questions To Improve Sales | Marketing & Sales | Scoop.it

The best sales tip is for the business owner to think like their customer. Put yourself in your customer’s shoes. What are their concerns? What do they need? What is a reasonable price from their point of view? What are your competitors offering them? What is your marketing message? Is i... http://www.fridgemagazine.com/business/marketing/sales/why-you-need-to-think-about-these-6-questions-to-improve-sales/


Via Fridge Magazine
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5 challenges to achieve sales excellence | Sales Training Connection

5 challenges to achieve sales excellence | Sales Training Connection | Marketing & Sales | Scoop.it
Top salespeople must know more and know it at a higher level of competency then ever before.

Via Richard Ruff
4twenty2's insight:

Excellent tips here for keeping on track. The B2B sales environment has changed massively over the past 5 years and will continue to evolve and develop in years to come.  Customers expectations will refine and buying decisions will become more complex.  Make sure you understand ALL the customers hurdles before entering into any sales discussion, and make good use of your team, every personality within it has a strength, make sure you use it!

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Richard Ruff's curator insight, April 28, 7:19 AM

There are no tricks or easy to learn tips for achieving excellence.  It is all about constantly working at getting better – having great sales coaching and superior support from your entire company.

 
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Infographic: How To Make Customers Fall in Love with Your Brand

Infographic: How To Make Customers Fall in Love with Your Brand | Marketing & Sales | Scoop.it
Good customer service is crucial things for a brand to get loyal consumers. It is very important to note, as said by Zig Ziglar “People do not buy for logical reason, they buy emotional reason”.

Via Brian Yanish - MarketingHits.com
4twenty2's insight:

Great infographic - making your customers fall in love with your brand - its all about the CX 

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aanve's curator insight, April 20, 8:04 PM
www.aanve.com
PivotPointBrands's curator insight, April 21, 8:37 AM

Basic stuff, nicely presented. Good supporting statistics.

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5 reasons businesses should listen to their customers online

5 reasons businesses should listen to their customers online | Marketing & Sales | Scoop.it
Listening to customers online has been possible for some time using a plethora of free and paid tools, yet surprisingly, not all businesses are benefiting from the actionable insights that can be
4twenty2's insight:

listen, listen and listen more .....

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Facebook, Twitter & More: Which Social Platform Affects Your SEO?

Facebook, Twitter & More: Which Social Platform Affects Your SEO? | Marketing & Sales | Scoop.it
4twenty2's insight:

Useful post about SEO and social media platforms; but I would be interested to know about the affect of instagram and pinterest too.  Google+ does seem stacking in the SEO rankings favour, what a shame its such an under-used platform. 

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Customer Service: The Future Of Real Time Marketing

Customer Service: The Future Of Real Time Marketing | Marketing & Sales | Scoop.it
Sure, there have been a few tremendously opportune Real Time Marketing applications that have driven brands into a tailspin of trying to figure out how to repea(...)
4twenty2's insight:

Excelling at customer service is the best marketing tool for 2014.   More then 30% of your customers expect a response with 30 mins, this is a real time marketing opportunity in itself.  Customer loyalty transfers into brand advocacy - what better marketing opportunity is this?  Your customers promoting your company/brand/product!

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The Nine Letter Word Every Marketer Needs To Remember At All Times - exploreB2B

The Nine Letter Word Every Marketer Needs To Remember At All Times - exploreB2B | Marketing & Sales | Scoop.it

On December 16th of last year I posted a collection of predictions for the coming year from and for the marketing and advertising world. The fearless forecasters I gathered together shared ...

4twenty2's insight:

The research this article talks about what consumers do with irrelevant marketing messages and its fascinating.  It really highlights how we need to make sure w build relevance and content into our marketing to ensure our customers, both B2C and B2B remain engaged.  Interesting facts too on social login.  This one really hit home for me. 


60% find suggested products/promotions based on their social login profile information useful


Once you have gained the trust of your customer, they are happy to be recognised 1 contacted across multiple channels and receive personalised content. 



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Organic search and email: Perfect B2B Marketing Partners - exploreB2B

Organic search and email: Perfect B2B Marketing Partners - exploreB2B | Marketing & Sales | Scoop.it
If you are a B2B marketer who struggles to use their website to develop leads, then this chart is illuminating.What Marketing Sherpa's research has uncovered is that the most effective ...
4twenty2's insight:

Good tips here on creating conversion paths in your email correspondence.  Cold emails are not an effective way of driving sales but communicating with your customers and including links to your site where you address relevant customer issues,   Use "opt in" forms with offers, high value offers that can only be accessed post registration, short cuts to buy, and analyse the high organic traffic areas of your site,  Create landing pages for specific offers and add keywords to your metatags for search results.  Getting customers to your pages is only half the story.  Get visitors to become customers by analysing, testing and reanalysing,  

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