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Events : How mobile is impacting the retail landscape – what business needs to do to stay ahead of the game | TheMarketingblog

Events : How mobile is impacting the retail landscape – what business needs to do to stay ahead of the game | TheMarketingblog | Fresh 'Social Business' News from theMarketingblog | Scoop.it
The Retail Landscape is changing like never before, and the sector is set for even more rapid change over the next three years, as retailers respond to
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Movers and Groovers : The Global Insights Group at DST (the GIG)have announced the appointment of Andrew Orbell as its Client Services Director | TheMarketingblog

Movers and Groovers : The Global Insights Group at DST (the GIG)have announced the appointment of Andrew Orbell as its Client Services Director | TheMarketingblog | Fresh 'Social Business' News from theMarketingblog | Scoop.it
Customer Engagement heavyweight Andrew Orbell Signs as Client Services Director The Global Insights Group at DST (the GIG), an integrated customer engagement
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Mulberry names Johnny Coca as new creative director

Mulberry names Johnny Coca as new creative director | Fresh 'Social Business' News from theMarketingblog | Scoop.it
Luxury handbag maker has made the much-anticipated appointment after more than a year without a creative director
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Movers and Groovers : NABS has hired a new CEO – Diana Tickell | TheMarketingblog

Movers and Groovers : NABS has hired a new CEO – Diana Tickell | TheMarketingblog | Fresh 'Social Business' News from theMarketingblog | Scoop.it
Diana Tickell, the Executive Director Marketing of Barnardo’s, is joining NABS as their new CEO. Diana is a hugely experienced executive with a unique blend
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Curation, Social Business and Beyond

Curation, Social Business and Beyond | Fresh 'Social Business' News from theMarketingblog | Scoop.it
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon

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Morrisons rapped by ASA over wine promotion

Morrisons rapped by ASA over wine promotion | Fresh 'Social Business' News from theMarketingblog | Scoop.it
Advertising Standards Authority upheld two complaints from members of the public after they were left disappointed when an ‘Any 3 for £10’ promotion ran outSupermarket chain Morrisons has been reprimanded by the UK’s advertising watchdog for...
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Movers and Groovers : Thomas Cook chief executive stands down with immediate effect | TheMarketingblog

Movers and Groovers : Thomas Cook chief executive stands down with immediate effect | TheMarketingblog | Fresh 'Social Business' News from theMarketingblog | Scoop.it
Harriet Green @harrietgreen1 has unexpectedly quit as chief executive of Thomas Cook after just two years in charge of the tour operator.Ms Green has been
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13 new DoubleClick Creative Solutions to make your campaigns more successful

13 new DoubleClick Creative Solutions to make your campaigns more successful | Fresh 'Social Business' News from theMarketingblog | Scoop.it

Savvy advertisers know they need to pair smart creative with their media buying strategies, to accomplish successful digital campaigns. Today, we're making it easier than ever to do just that with 13 new tools across our DoubleClick Creative Solutions. These updates help advertisers succeed with four key creative + media pairings:

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Five things organisations should consider when adopting new marketing technology | TheMarketingblog

Five things organisations should consider when adopting new marketing technology | TheMarketingblog | Fresh 'Social Business' News from theMarketingblog | Scoop.it
Achieving a high level of understanding about your customers, as well as being able to automate marketing communications and decision making, even if it
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Grant Thornton brings in POSSIBLE | TheMarketingblog

Grant Thornton brings in POSSIBLE | TheMarketingblog | Fresh 'Social Business' News from theMarketingblog | Scoop.it
- Global accountancy and business advisory organisation appoints POSSIBLE for worldwide digital roll-out - Global digital agency POSSIBLE today announced its
Will Corry's insight:

Global digital agency POSSIBLE today announced its appointment by Grant Thornton, one of the world’s leading accountancy and advisory organisations, as its global digital agency.

POSSIBLE@POSSIBLE has been brought on board to design and build a new web platform to support global brand consistency and to help Grant Thornton member firms attract clients and talent.

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Blatantly Sexist Ad Sony PlayStation Has Quickly Pulled

Blatantly Sexist Ad Sony PlayStation Has Quickly Pulled | Fresh 'Social Business' News from theMarketingblog | Scoop.it

ee The Blatantly Sexist Ad Sony PlayStation Has Quickly Pulled http://t.co/kLehLUjbBJ … 

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Infographic : How much will Christmas cost your business? Stay Sourced

Infographic : How much will Christmas cost your business? Stay Sourced | Fresh 'Social Business' News from theMarketingblog | Scoop.it
Check out the latest research from the Stay Sourced team and discover how much Christmas will cost your business.
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The Great British Entrepreneur Awards | Recognising Outstanding Entrepreneurs

The Great British Entrepreneur Awards | Recognising Outstanding Entrepreneurs | Fresh 'Social Business' News from theMarketingblog | Scoop.it

65 entrepreneurs were recognised at this year’s Great British Entrepreneur Awards, with James Watt, founder of BrewDog, taking home the Grand Prix accolade of Great British Entrepreneur of the Year. Find the full list of winners here.

Taking place at the renowned Old Billingsgate, the Awards were a celebration of entrepreneurial spirit, proving that Britain means business and entrepreneurialism is thriving.

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Shoppost Social Commerce Platform Now Available for Merchants Using Amazon Webstore

Shoppost Social Commerce Platform Now Available for Merchants Using Amazon Webstore | Fresh 'Social Business' News from theMarketingblog | Scoop.it
Zantler, the company that enables merchants to sell where they share online, today announced that the company's Shoppost platform for social commerce is now available for merchants using Amazon Webstore. ...
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Native ad budgets to jump in 2015 as programmatic takes off

Native ad budgets to jump in 2015 as programmatic takes off | Fresh 'Social Business' News from theMarketingblog | Scoop.it
While only between 10 percent and 30 percent of mobile ad budgets currently go to native ads, the number could reach as high as 50 percent next year as programmatic native platforms and inventory begin to proliferate.
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Since native ads have been one of the success stories on mobile, they often command higher pricing. This means publishers may be better able to monetize their mobile strategies if native ads take off with programmatic. 

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SABMiller agrees $3bn Coca-Cola bottling deal

SABMiller agrees $3bn Coca-Cola bottling deal | Fresh 'Social Business' News from theMarketingblog | Scoop.it
World's second biggest brewer agrees deal with Coca-Cola Sabco, a major soft drinks company, to combine bottling operations in southern and east Africa and form a new company with revenues of almost $3bn.
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5 Content Curation Tools That You Might Need #contentcuration

5 Content Curation Tools That You Might Need #contentcuration | Fresh 'Social Business' News from theMarketingblog | Scoop.it
Imagine you’re driving to the grocery store one Saturday morning, you see a bright orange sign that reads, “Yard Sale” along the road, so you decide to stop and check it out. Once you get out and start walking around, you realize not only does this person have a lot of stuff, their stuff is thrown together all over their yard. Adult clothes are mixed in with baby toys, decorative pictures are laid out around kitchen dishes, etc. It’s a giant mess and extremely difficult to find anything that might interest you.

You leave frustrated and empty-handed. Once you finally make it to your local grocery store, you start walking up and down the aisles and breathe a sigh of relief because this is how shopping should be. Everything is organized and items are grouped categorically, making it easy to find what you need.

When content curation is done right, it’s just like walking through your orderly grocery store aisles.

Content curation is finding and selecting the most relevant and highest quality content that meets the needs of your target audience on a particular subject. The curation process involves gathering and organizing content, providing your unique insight to the content you select and sharing this information with your target audience.

So how does content curation help with your content strategy? And how does your business benefit from it?

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, November 25, 4:51 PM

Good article but I would a one more http://www.scoop.it to the top of the list.

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Summarize Any Text Instantly with Text Compactor

Summarize Any Text Instantly with Text Compactor | Fresh 'Social Business' News from theMarketingblog | Scoop.it

Robin Good: If you are looking for a simple and free tool that helps you synthesize and shorten up an otherwise long text, give a try to Text Compactor.

 

This web-based service works by simply copying and pasting the text passage you want to shorten up, and by then specifying the "amount" of summarization to apply to it.

 

Text Compactor produces in real-time a shortened-up version on the same page making the whole process extremely easy and fast.

 

No signup or registration required. The service is free.

 

Try it out now: http://textcompactor.com/ 


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You can now edit Microsoft Office documents from within Dropbox

You can now edit Microsoft Office documents from within Dropbox | Fresh 'Social Business' News from theMarketingblog | Scoop.it
Dropbox just made good on its earlier promise of integrating its mobile apps with Microsoft Office The cloud storage company updated its iOS (App Store link and Android (Google Play link) apps on Tuesday with new Microsoft Office support that...
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Video : Shoptility, a brand new retail search engine launches with an ambition to change the way consumers shop online | TheMarketingblog

Video : Shoptility, a brand new retail search engine launches with an ambition to change the way consumers shop online | TheMarketingblog | Fresh 'Social Business' News from theMarketingblog | Scoop.it
Multi-million pound integrated campaign propels new retail platform Shoptility into UK market. Supporting the website’s roll-out will be a heavyweight
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How Social Media Can Help Your Event Marketing Strategy

How Social Media Can Help Your Event Marketing Strategy | Fresh 'Social Business' News from theMarketingblog | Scoop.it
We've all discussed events on social media, but can social help organize one? Here’s how to incorporate social media into your event marketing strategy.
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Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising | TheMarketingblog

Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising | TheMarketingblog | Fresh 'Social Business' News from theMarketingblog | Scoop.it
Investment in programmatic buying is growing steadily among global advertisers, especially as brands look to make all of their advertising addressable. However,
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iZettle Video captures reactions of traders from the 12 Hour Store

iZettle Video captures reactions of traders from the 12 Hour Store | Fresh 'Social Business' News from theMarketingblog | Scoop.it
During six days in October, iZettle helped six of Britain’s smallest businesses to open up their own flagship store on Britain’s greatest shopping street -
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The ‘Driving Deep Changes Blog’ looks at UK Exhibitions, Conferences, Venues, Destinations and Services | TheMarketingblog

The ‘Driving Deep Changes Blog’ looks at UK Exhibitions, Conferences, Venues, Destinations and Services | TheMarketingblog | Fresh 'Social Business' News from theMarketingblog | Scoop.it
Internet Retailing Expo, E-goi, SMX London, UK Exhibitions, Conferences, Venues, Destinations, Intercontinental London, Social Media Week, Readly, Joe &
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Nearly half of trade show exhibitors don’t measure ROI - Lancashire Business View

Nearly half of trade show exhibitors don’t measure ROI - Lancashire Business View | Fresh 'Social Business' News from theMarketingblog | Scoop.it
Almost half of businesses who market themselves at trade shows don’t know if their exhibition activity is profitable, according to a new survey by Display Wizard. When asked if they saw a positive ROI from their recent trade show activity, 44% said they either didn’t know or they d...
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Taxi app price battle intensifies as Get Taxi slashes fares

Taxi app price battle intensifies as Get Taxi slashes fares | Fresh 'Social Business' News from theMarketingblog | Scoop.it
The on-going price war between taxi booking apps has intensified in the run up to Christmas, after London-based black cab app Get Taxi...
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