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How To Improve Your Small Business

How To Improve Your Small Business | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

The success of your small business depends on flexibility, good planning, and solid organizational skills. Too many small business owners think that they can just open their doors and experience success. It’s easy to get bogged down in the day-to-day details and forget to set your sights on the long-term, but it’s important that you don’t forget.

 


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How You Can Effectively Reinforce Your Small Business Marketing

How You Can Effectively Reinforce Your Small Business Marketing | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Marketing is a crucial aspect of business. It is the main strategy of transforming a random individual into a potential client and establishing a brand. Due to the diverseness of business and markets, there are many different marketing methods. They are all applied differently and have different effectiveness depending on the particular target market. The success of your business is highly dependent on the effectiveness of your marketing.


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7 Ways to Work From Anywhere

7 Ways to Work From Anywhere | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Author John Warrillow shares the tech tools he uses to run his start-up remotely while traveling through Europe.

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4 Reasons Business Partnerships Fail

4 Reasons Business Partnerships Fail | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Keep your eyes open for these red flags; they could make a partnership go off the rails.

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6 Habits of True Strategic Thinkers

You're the boss, but you still spend too much time on the day-to-day. Here's how to become the strategic leader your company needs.

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Marissa Mayer Has a Secret Weapon

Marissa Mayer Has a Secret Weapon | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Everyone agrees that one of Marissa Mayer’s most urgent tasks at Yahoo will be hiring great managers and product people. Yahoo’s talent ...

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10 essential entrepreneurial videos

10 essential entrepreneurial videos | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
There’s nothing quite like seeing entrepreneurship in action. A business’ facts and figures may catch the eye, but it’s not until you see the founder talk about their idea that it truly comes to life and fires the imagination.

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Five web design trends that every start-up should heed

Five web design trends that every start-up should heed | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
When Melbourne-based web business RedBubble decided it was time for a revamp of its site, the process wasn’t a quick and easy one.

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Four brilliant uses of video by start-ups

Four brilliant uses of video by start-ups | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Trying to sell a new product or service isn’t easy.

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How to identify and solve small business cash flow problems

Any business is going to have problems staying afloat if it doesn't have a sustainable cash flow. It takes money to grow and develop a business and to keep the confidence of your staff, customers and potential investors. A small business is going to have even more problems if there is a cash flow issue because there is less capital to work with and less margin for error. So, how does a business identify and solve cash flow issues?


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5 Tips for Choosing a Name for Your Small Business

5 Tips for Choosing a Name for Your Small Business | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Your business name is one of the most important parts of your brand. Choosing the wrong name can hurt your potential for success. That's why it's so important to take time to explore your business name options when you're just starting your business.


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Developing A Successful Marketing Plan

All customers are not the same. They have different needs, preferences, and budgets. Segmenting the market into a group of similar customers can help you develop a successful marketing strategy. Similar customers will respond in a similar way to your products, services, prices, and promotion.


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Failing Gracefully: The Secret to Startup Success

Failing Gracefully: The Secret to Startup Success | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Whilst this infographic is US based with the statistics, I am pretty sure that the information is relevant to the UK SME market.

 

If you’re a struggling business or would like to grow faster than you are – contact me to find out what options are available to support your future success.


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Présentation du statut de l'auto entrepreneur

Présentation du statut de l'auto entrepreneur | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
L'entreprise en vidéo sur le blog faire connaître mon entreprise, présente les statuts de l'auto entrepreneur en trois vidéos intéressantes. Lisez cet article ! (Vous devriez lire: : Que pensez-vous du statut de l'auto #entrepreneur ?

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Could Hiring a Business Consultant Be One of Your Smartest Business Decisions

Could Hiring a Business Consultant Be One of Your Smartest Business Decisions | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Today, businesses are facing a variety of challenges and thus, the needs of the business are changing. Owners and managers are faced with questions of growth, development or whether they should "batten down the hatches" for survival. Often, managers and owners do not know exactly what to do in such uncertain times. Others may have ideas of what needs to be done, but are unsure of the exact plan to reach the desired outcome. This is precisely the situation where a business consultant becomes a tremendous asset to a business. A business consultant that understands the business objectively can be managements' coach through these challenges.


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Google Wants Your (Small) Business

The search-engine behemoth is going to near-unprecedented lengths in its efforts to secure the business of the nation's entrepreneurs.

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Who's Got the Entrepreneurial Spirit? | Fresh Sprouts

Who is starting businesses these days? Entrepreneurs are not always who you'd expect. Check out this data on the state of startups in the U.S.

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Successful Entrepreneurs Don't Have An Exit Strategy - Forbes

Successful Entrepreneurs Don't Have An Exit Strategy - Forbes | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

No company should be founded simply to be sold...when a company relies upon an exit strategy, the product or sales strategy is focused on exit – and not the needs of the clients or the market.


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Advice From 100 Successful Entrepreneurs On Starting Your Own Business

Advice From 100 Successful Entrepreneurs On Starting Your Own Business | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

100 Successful Entrepreneurs where asked “What do you wish you knew before you started a business?” Here are there answers: http://addicted2success.com/success-advice/advice-from-100-successful-entrepreneurs-on-starting-your-own-business/


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Ten Laws of Pricing for Consultants

Ten Laws of Pricing for Consultants | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Whether you are a photographer, a computer consultant, a web designer or a social media strategist, there will come a time in your business where you will have to name a price for your services.


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Why People Want To Be Micro-Entrepreneurs

Why People Want To Be Micro-Entrepreneurs | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
The micro-entrepreneurship economy--an economy that allows people to make money off their skills and assets--is rapidly growing, led by an army of freelancers and fully employed workers who want to make extra cash on the side.

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Top 5 Business Financing Mistakes Made by Newbie Entrepreneurs

Top 5 Business Financing Mistakes Made by Newbie Entrepreneurs | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

No matter how good a business idea is it won’t go anywhere if the business financing it needs to operate and grow is not available. Given that many small companies are dealing with limited financial resources, their owners are typically more prone to the kinds of financial slip ups that simply don’t exist with bigger corporations.


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Creating a budget that works for your small business

Small businesses and startups often operate on slender budgets. With limited funds, owners must inject cash flow into operations, pay employees and pocket some as personal income. Since entrepreneurs aren't all financial experts, Five Point Capital is offering the following advice to help them balance the books so they can succeed and thrive.


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Marketing Mistakes Made by Small Business Owners

Marketing Mistakes Made by Small Business Owners | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

If entrepreneurs and small business owners do not market themselves, chances are, they won’t be in business for long. Here are some mistakes entrepreneurs may overlook or struggle with when marketing themselves


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How does a small business owner spend their time (infographic)

Biggest challenge to a small business owner? Time and roles apparently. Nice infographic from Mashable worth thinking about. How do you spend your time at work? 


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