MARKETING & BUSINESS HIGHLIGHTS (bilingual)
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Small Business Blog - Current Small Business Outlook

Small Business Blog - Current Small Business Outlook | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
How's business? How do small businesses expect the economy and their businesses to perform in coming months? Will they be hiring? Will they be spending on research and develoment?
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10 Business Clichés Teach you how to succeed!

10 Business Clichés Teach you how to succeed! | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Find the right coach, mentor or consultant. Bottom line is if they have gone to hell and back and if you could afford them you would hire them in a heartbeat. Hire them as an advisor for a fraction of the cost of a full time employee. The day that they stop challenging you is the day to reevaluate your relationship with them.


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FI.co: Video: Aaron Levie's #Startup Journey

FI.co: Video: Aaron Levie's #Startup Journey | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Aaron Levie is a Keynote Speaker at the 11th Founder Showcase, coming up on July 25th in Silicon Valley.

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Stanford's Entrepreneurship Corner: Ted Zoller, Kauffman Foundation - Building an Entrepreneurial Career [Entire Talk]

Kauffman Foundation Senior Fellow Ted Zoller challenges Stanford students to engage in entrepreneurship as a practice of action.

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How to Deliver Value to Your Customers (video)

How to Deliver Value to Your Customers (video) | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Leadership isn't just about answers, it's about asking the right questions says Robert Kaplan, professor of management at Harvard Business School.


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A Start-Up Tries to Prepare Students to Work in Start-Ups - New York Times (blog)

A Start-Up Tries to Prepare Students to Work in Start-Ups - New York Times (blog) | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
New York Times (blog)A Start-Up Tries to Prepare Students to Work in Start-UpsNew York Times (blog)For new graduates, shifting from college to a full-time job can deliver a jolt of culture shock.
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10 collapses and the lessons learnt

10 collapses and the lessons learnt | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
It’s tough out there right now....

 

Attraction Marketing

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Stop Writing Project Proposals | Smashing Magazine

Stop Writing Project Proposals | Smashing Magazine | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
After several years of writing proposals, we began to notice that something wasn’t right. As we considered the problem we noticed varying levels of pain associated with the proposal writing process.

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22 Success Lessons From Seth Godin

22 Success Lessons From Seth Godin...

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25 Life Lessons From Guy Kawasaki

25 Life Lessons From Guy Kawasaki...

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Présentation du statut de l'auto entrepreneur

Présentation du statut de l'auto entrepreneur | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
L'entreprise en vidéo sur le blog faire connaître mon entreprise, présente les statuts de l'auto entrepreneur en trois vidéos intéressantes. Lisez cet article ! (Vous devriez lire: : Que pensez-vous du statut de l'auto #entrepreneur ?

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Could Hiring a Business Consultant Be One of Your Smartest Business Decisions

Could Hiring a Business Consultant Be One of Your Smartest Business Decisions | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Today, businesses are facing a variety of challenges and thus, the needs of the business are changing. Owners and managers are faced with questions of growth, development or whether they should "batten down the hatches" for survival. Often, managers and owners do not know exactly what to do in such uncertain times. Others may have ideas of what needs to be done, but are unsure of the exact plan to reach the desired outcome. This is precisely the situation where a business consultant becomes a tremendous asset to a business. A business consultant that understands the business objectively can be managements' coach through these challenges.


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Google Wants Your (Small) Business

The search-engine behemoth is going to near-unprecedented lengths in its efforts to secure the business of the nation's entrepreneurs.

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Why niche marketing works for small businesses

Why niche marketing works for small businesses | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Niche marketing works for small businesses. The more focused you are on the particular problem that you can solve, the easier it is to communicate and spread the word about the solutions you offer.


Imagine a coach who has a background in teaching and happens to love the great outdoors. What if you came to their website and they offered you general life coaching, coaching support for teachers, a special programme that helped school children study better and a few walking holidays combined with personalised coaching sessions.


Phew! All that from one person? Really?


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5 Steps to Go from Small to Big Business

5 Steps to Go from Small to Big Business | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Every big business in existence was small at some point in their beginning - from Apple to Star bucks - and they would have stayed small, if it weren’t for some big ideas.


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The Incubation Effect: How to Break Through a Mental Block — PsyBlog

The Incubation Effect: How to Break Through a Mental Block — PsyBlog | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Taking a break may help bring that Eureka moment, but what part does the unconscious play?

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Chance Barnett's Blog on Marketing, Technology and Curious Things

Chance Barnett's Blog on Marketing, Technology and Curious Things | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Chance Barnett's personal blog on curious connections between technology, marketing and people doing interesting things to improve the world.

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33 Stats That Paint a Picture of the Future of Marketing

33 Stats That Paint a Picture of the Future of Marketing | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Take a glimpse into the future of marketing with these inbound marketing statistics.
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Business Entrepreneur Are You Receiving Good Advice

Business Entrepreneur Are You Receiving Good Advice | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
#Business #Entrepreneur: Are You Receiving Good Advice?
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How Can Small Business Owners Benefit From Working With A Business Coach

How Can Small Business Owners Benefit From Working With A Business Coach | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

It is not so simple to manage a small business. It’s because there are a number of complexities that need to be dealt with for the business to be a profitable one. Any time these complexities turn into a drain on the business owner, it may be best to seek advise from a business coach. But what exactly is a business coach? How can this person be of any assistance to a small business owner? In a nutshell, a business coach is someone who helps company owners succeed in their business.


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Stop procrastinating! Here are 10 expert tips

Stop procrastinating! Here are 10 expert tips | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Got a project you'd rather avoid? Why not check every email you've ever received first? And surely those saucepans could do with a polish?

 

Procrastination may be a great tool for emptying the fridge, but sadly, won't do much for your small business – or your state of mind.


Once you actually start doing something your perception changes. People procrastinate because they're scared of the unknown, says business coach David Guest. But procrastinating can just make the problem seem even bigger.

 


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Tips for Surviving Your Start-up’s First Year

Tips for Surviving Your Start-up’s First Year | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

One of the riskiest times for any business is when it has just begun. Here’s how to improve your chances of making it. Remember 1 in 3 businesses fail in the first 12 months - don't end up being a statistic!


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How To Improve Your Small Business

How To Improve Your Small Business | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

The success of your small business depends on flexibility, good planning, and solid organizational skills. Too many small business owners think that they can just open their doors and experience success. It’s easy to get bogged down in the day-to-day details and forget to set your sights on the long-term, but it’s important that you don’t forget.

 


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How You Can Effectively Reinforce Your Small Business Marketing

How You Can Effectively Reinforce Your Small Business Marketing | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Marketing is a crucial aspect of business. It is the main strategy of transforming a random individual into a potential client and establishing a brand. Due to the diverseness of business and markets, there are many different marketing methods. They are all applied differently and have different effectiveness depending on the particular target market. The success of your business is highly dependent on the effectiveness of your marketing.


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7 Ways to Work From Anywhere

7 Ways to Work From Anywhere | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Author John Warrillow shares the tech tools he uses to run his start-up remotely while traveling through Europe.

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