MARKETING & BUSIN...
Follow
Find
915 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Rose Marie DeSousa from WebsiteDesign
Scoop.it!

Top 5 Landing Page Analytics KPIs Every Marketer Should Know

Top 5 Landing Page Analytics KPIs Every Marketer Should Know | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Analytics matter but not every marketer knows where to start – especially when it comes to landing page analytics.

ion interactive have outlined five critical analytics you should know when assessing your landing page optimization performance. With  added additional best practices to improve these key metrics and industry benchmarks.

 

By ion interactive. http://bit.ly/PMxI4B

Source. http://bit.ly/Qq0gSl


Via maxOz, Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Winning Digital Strategies
Scoop.it!

The Facts On The Benefits Of Starting Your Own Business

The Facts On The Benefits Of Starting Your Own Business | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Ideas and Infographics Starting your own business can be difficult, but it can also be highly rewarding. For many people, it's a dream that is never realised, but for a lucky few, it's a reality. If you've considered going it alone and pursuing...

 

Starting your own business can be difficult, but it can also be highly rewarding.

For many people, it’s a dream that is never realised, but for a lucky few, it’s a reality.

 

The freedom of being your own boss can be one of the best things about being self-employed.

For many, the thought of managing your own workload without being under the watchful eye of an employer is very appealing.

 

Your own business can also give you the opportunity to purse something that you’re really passionate about. It’s often said that if you can find something which you enjoy doing, you never have to work a day in your life. Turning a hobby or an interest into a profitable business can give you immense satisfaction.

If you run your business well, the rewards can be huge.

 

If you’ve considered going it alone and pursuing your dreams, take a look at this Infographic from the team at XLN BusinessServices,  which is full of useful information about how to approach starting your own business.

 

By Nadine Bourne. http://bit.ly/NxSyqP

Source. http://bit.ly/PmpNeO


Via maxOz, William Deckers
more...
maxOz's comment, August 14, 2012 11:05 PM
Thank You John Very Much, Did You Enjoy The Olympics? x
Alessio Manca's comment, August 15, 2012 7:13 AM
TYVM Michele! Have a wonderful day and keep scooping hot!!
maxOz's comment, August 15, 2012 8:26 AM
Thank You Dolce Alessio xxx
Rescooped by Rose Marie DeSousa from Innovation & Institutions, Will it Blend?
Scoop.it!

Intuit: The Thirty-Year-Old Startup - Experiment and Innovate

Caroline Donahue shares how Intuit works to constantly experiment and innovate for its customers.

Via Karen Steffensen, Deb Nystrom, REVELN
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Information Technology & Social Media News
Scoop.it!

Social Business Design

Social Business Design | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Social business design – adopting the use of social technology, flattening corporate structure and shifting towards less siloed operational models – helps organizations achieve business objectives as the marketplace becomes more...

 

Mark Smiciklas believes in "the idea that organizations adopting the use of social technology, flattening their corporate structure and making the shift towards less siloed communication and operational models will be in a better position to achieve their business objectives as the marketplace becomes more digitally connected."

The idea or concept, social business is complex. The Dachis Group offer a definition: http://bit.ly/PH7Jh4.

Unfortunately through overuse and mis-definition, people have difficulty  connecting with its meaning and context.

In his post, The Connected Company, David Gray uses a series of “city” metaphors to clearly explain how a social business is a “complex, adaptive system.”

The post inspired Mark to create this information design, presenting a visual interpretation of these ideas.

 

By Mark Smiciklas. http://bit.ly/RjrLQ4

Source. http://bit.ly/RjsO2m


Via maxOz, Jesús Hernández
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Business-Scoopit
Scoop.it!

Small Businesses Need to Group Together - Technorati Small Business

Small Businesses Need to Group Together - Technorati Small Business | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Why small online businesses should work together to improve sales...


Via socialseoland
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Business-Scoopit
Scoop.it!

Where Small Businesses Are Thriving [infographic]

Small businesses are my favorite kind of business.

Via socialseoland
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Startup Revolution
Scoop.it!

Dreamstake #startuprevolution - rebel with us! [video]

****** Cool, Dylan-like video about a group looking to help startups. COOL! I would rebel with these guys to change the world. Great suggestion from Frederic Fadel. Marty


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Startup Revolution
Scoop.it!

Business In Red Shoes – Women In Business Imperative [book review]

Business In Red Shoes – Women In Business Imperative [book review] | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it


Marty Note
It is imperative more women start businesses especially in technology. Women see things differently, bring fresh perspective and can be more collaborative and less proprietary. I know sweeping generalizations are dangerous, but go to any tech startup weekend and it may be as much as 80% male. In my 30 year business career I've noticed an important truth - diversity trumps all else.

Diverse teams perform better (read Wisdom of Crowds for why). Teams rich in diversity perspectives, background and gender perform consistently at a higher level. Hope this new book encourages more women entrepreneurs especially in tech.


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Startup Revolution
Scoop.it!

3 Startup Websites For Finding What You Want

3 Startup Websites For Finding What You Want | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Business 2 Community3 Websites For Finding What You WantBusiness 2 CommunityThe changes in the way we use the Internet are of greatest interest to marketers.

 

Marty Note
Cool startups. Hubii was down, but their blog was up and it looks cool. Hubbi is a I'm here now show me what is happening site. Sounds cool. Frequency is  video aggregator and Good Film finds good films.

There is a boutique aspect to search now and these are just 3 of the sites rushing to fill the more intimate search need being created by mobile.


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Attraction Marketing Client Magnet
Scoop.it!

How to Market Your Consultancy Services | How To Market And Manage A Consulting Firm

How to Market Your Consultancy Services | How To Market And Manage A Consulting Firm | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Marketing a specialist consulting service is easy nowadays if you know how to do it. The birth of social media and other internet marketing tools has made advertising and marketing cost-effective for the consulting community. So, before thinking about venturing into whatever kind of marketing efforts you have in mind, you should consider honing in on your skills and establish credentials in your chosen field. Business success depends on you working inthe area where you consider yourself an expert and an authority in your chosen field.

 

Attraction Marketing


Via Hannah Kramer
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Small Business Advisor
Scoop.it!

7 Reasons to Hire a Business Coach

7 Reasons to Hire a Business Coach | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

I am frequently asked about business coaches. Most frequently, advisors ask me what I’ve heard about a particular coach, whether they’re any good, and whether they’re worth the investment. That’s always a tough question to handle because, like anything in life, how “good” someone is – is highly subjective. A “good” coach for one advisor might not work for another. There are so many good business coaches in the financial advisory business – but no two are exactly the same.


Via paulgreen
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Entrepreneurs Marketing Scoop
Scoop.it!

Meet 11 Women Entrepreneurs Who Launched Successful Mobile Startups - Forbes

From IPOs to acquisitions, these women entrepreneurs launched and grew successful mobile startups.

Via Joellyn Sargent
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Entrepreneurs Marketing Scoop
Scoop.it!

The 7 Habits of Highly Effective Mediocre Entrepreneurs | TechCrunch

[Editor’s note: James Altucher is an investor, programmer, author, and entrepreneur. He is Managing Director of Formula Capital and has written ten books.

Via Cédric Giorgi, Joellyn Sargent
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Inspired By Design
Scoop.it!

How to Use Mind Mapping

MindMapping is one of the most powerful planning tools we can use. Mindjet MindManager has long been the "go-to" mindmapping tool by those in the Know. Steve Dotto delivers a terrific how-to introduction to the world of Mindmapping and to Mindjet Mindmanager


Via Andrea Zeitz, Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Winning Digital Strategies
Scoop.it!

A Quick Guide To Naming Your Business

A Quick Guide To Naming Your Business | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

How to decide what your business name should say about you and your company.

The first thing to remember when naming something is not to rely too heavily on another's advice.

Don't forget about the law and conduct a legal name search. The last thing you want is to hit it big, then be forced to change your name because a tiny company has the same name and wants $100 million from you for the rights to it.

Start by sitting down and making a list of what you want your name to stand for in the mind of the consumer. Your name should reflect your name and your positioning.

You must decide what you want your name to imply. It's usually the first thing your prospects learn about you. Here are some of the things your name can tell your prospects about you:

QuickThe bestConvenientHighest qualityExperiencedFunOutrageousReliableInexpensiveGuaranteedRecommendedHonestDangerousUnique

Eight Simple Rules for Choosing a Business Name

1. Your name should have a positive ring. 

Avoid anything negative. Your name should make people enthusiastic and optimistic
2. Avoid difficult names. 

If people have trouble pronouncing it or spelling it, they won't remember it
3. Make your name unique. 

You don't want people confusing you with a business that already exists, especially if it's one with a poor reputation.
4. Don't use a name that will limit you down the road. 
5. Use a descriptive name, such as Jiffy Lube. 

Note that this name also conveys a benefit.
6. Don't get caught up in trends or fads. 

While it may be profitable in the short run, focus on the long haul.
7. Your name should reflect your identity: 

dignity, largeness, local identification, quality and other descriptive elements.
8. Pick a name that looks and sounds attractive 

on the phone, on the radio, on your letterhead, and on your website.

 

Once you have your list of attributes, try it out on peers and focus groups.

Now you've got to make a decision.

 

Do you want a name that's generic, descriptive or fanciful?

Fanciful  names are easy to protect however they do not convey who you are and what your brand is about.

Descriptive names are easy favorites. They communicate enough about your product to help the sale, but they're unique and stick in the customer's mind and help stop the competition.

Lastly, you can use a generic name. These names are virtually unprotectable, but they have the ability to immediately telegraph what your business does.

 

By Jay Conrad Levinson. http://bit.ly/Q6skIa

Source. http://bit.ly/RmwyCV


Via maxOz, William Deckers
more...
maxOz's comment, August 17, 2012 7:21 AM
Alessio Thank You & Have A Wonderful Weekend xxx
maxOz's comment, August 17, 2012 9:18 AM
Thanks Javi For Sharing, cheers M
maxOz's comment, August 18, 2012 9:43 AM
Thank You Nabil For Sharing Michele
Rescooped by Rose Marie DeSousa from Market to real people
Scoop.it!

How to Help Your Customers Help You by Sharing Their Stories

How to Help Your Customers Help You by Sharing Their Stories | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you.

 

Love this very clear how-to article for gathering customer stories. The author provides very clear steps on how to get this done. Yeah!

 

Her best piece of advice is to not do the interviews yourself -- find someone else who is a good listener, maybe even someone outside your company. Excellent tip. Asking customers for their stories is sometimes hard to do. Maybe the story the business wants to hear is not the story your customer wants to tell -- and I don't mean that customers want to complain. I just mean that businesses need to be open to all kinds of stories a customer may want to share. Sometimes it is a lot easier for a neutral party to gather these stories for you.

 

My only other comment is that the author focuses on case studies. But case studies are not the only kind of customer narrative to write. Case studies are not the only effective kind of customer story to share. Better to just collect the stories and then determine what form to use.

 

It is fabulous that the author shares how a single story can parley into 38 pieces of content. That is a content creator's dream come true! 

 

Read the article for the author's process, great tips, and a free downloadable book. 

 

Thanks Giuseppe Mauriello @pinomauriello for suggesting this article to me!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Robin Martin
more...
Victoria Morgia Jamolod-Umbo's comment, September 28, 2012 6:59 AM
A very inspiring story. Hopefully, this will serve as an educational inspiration to many people....
Karen Dietz's comment, September 28, 2012 9:56 AM
I hope so too Victoria. So glad you liked the article. Have a happy day!
Scooped by Rose Marie DeSousa
Scoop.it!

Finding Your Business Start-up’s Niche Market -

Narrowing your target market to a few niche audiences is a better bet than the blanket marketing approach.
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Business-Scoopit
Scoop.it!

INFOGRAPHIC: Small businesses have a golden opportunity to seize growth | Smarta

INFOGRAPHIC: Small businesses have a golden opportunity to seize growth | Smarta | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Smarta features the #BlackBerry #SMB infographic: RT @googleclone Small businesses have a golden opp to seize growth: http://bit.ly/mxzHi9 ^HN...


Via socialseoland
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Small Business Advisor
Scoop.it!

14 early signs of successful entrepreneurship

14 early signs of successful entrepreneurship | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Is an entrepreneur made…or born? Successful young business owners share how their start-up abilities showed up early in their lives.

 

The Young Entrepreneur Council asked 14 successful young entrepreneurs about being bitten by the start-up bug early in life. Here are their best answers.


Via paulgreen
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Startup Revolution
Scoop.it!

NewMe Accelerator’s Summer 2012 Class | TechCrunch

NewMe Accelerator’s Summer 2012 Class | TechCrunch | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

NewMe Accelerator, the startup incubator program aimed at under-represented minorities in the tech industry (namely African Americans, Latinos, and women), announced today that it has chosen seven startups to be part of its Summer/Fall...

***** Some cool ideas in here. Want to digest and contextualize before commenting much further, but this is hot off of TechCrunch (less than 200 RTs) so going to share in near real time.
Marty


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Startup Revolution
Scoop.it!

How to Build a Billion Dollar Startup

How to Build a Billion Dollar Startup | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
The quickest way to create a billion dollar company is to take basic human social needs and figure out how to mediate them on-line. (Look at the first wave of the web/mobile/cloud startups that hav...

Via Stewart Townsend, Felice Vitulano, Martin (Marty) Smith
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Startup Revolution
Scoop.it!

3 Day Startup Weekends: Idea To Company In 36 Hours

3 Day Startup Weekends: Idea To Company In 36 Hours | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
Austin American-Statesman3 Day Startup: From idea to company in 36 hoursAustin American-StatesmanHoot.Me cofounders Sid Upadhyay, from left, Michael Koetting and Guarav Sanghani have launched a Facebook app that helps students get their questions...

 

Marty Note
I love the idea of these short cycle entrepreneur weekends, but they work best when the idea has been brewing for a longer time and the weekend is just the way to collect outside input, good partners and momentum to move forward.  


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Attraction Marketing Client Magnet
Scoop.it!

Lessons In Cool Color Psychology From Power Logo Designs [Infographic]

Lessons In Cool Color Psychology From Power Logo Designs [Infographic] | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

This infographic is how we interpret different famous logos and their colors.

Marty Note
Cool "steal this" infographic if you need to develop identity. Even if you are only making this week's email this information about the psychology of color is helpful and cool.


Via Alessandro Rea, Martin (Marty) Smith, Hannah Kramer
more...
Martin (Marty) Smith's comment, September 20, 2012 4:50 PM
Thanks for the pickup BY. Marty
Rescooped by Rose Marie DeSousa from Small Business Advisor
Scoop.it!

Five Roles a Leader Needs to Play

Five Roles a Leader Needs to Play | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

It goes without saying that organizational leaders wear many hats and play many a role in leading the strategic direction of an organization. In this complex and ever-changing business environment, effective leaders need to fulfill their roles in ways that will provide the right guidance to those they lead.

 

Though challenging to consistently maintain, these essential roles are the attributes needed by, and expected of, effective business leaders. Such roles can be implemented regardless of the organizational size, the type of industry, or whether the business is public or private. They are not imbued by default and need to be actively learned, continuously developed and consistently practiced.


Via paulgreen
more...
No comment yet.
Rescooped by Rose Marie DeSousa from Entrepreneurs Marketing Scoop
Scoop.it!

15 Time Wasters [infographic] | N2Growth Blog

15 Time Wasters [infographic] | N2Growth Blog | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

There's never enough time...or is there? How many of these are you guilty of?


Via Joellyn Sargent
more...
No comment yet.