MARKETING & BUSINESS HIGHLIGHTS (bilingual)
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On fait confiance aux femmes en politique, alors pourquoi pas dans le monde des affaires ?

On fait confiance aux femmes en politique, alors pourquoi pas dans le monde des affaires ? | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it
La nouvelle est tombée cette fin de semaine: cinq des dix provinces du Canada ont maintenant à leur tête une femme.
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Rescooped by Rose Marie DeSousa from The Perfect Storm Team
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How Social Media Proves Effective Growth for Small Business

How Social Media Proves Effective Growth for Small Business | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

The Success of Small business these days is rightly measured upon how they look at their business and what steps they take to make it a high pitch volume sales all through the day. However, one of the most particular reason why lot of small business are succeeding, its because of the fact that they are concentrating lot on social media these days.

 

Following are some data to prove our fact that how today’s business are concentrating more on social media than anything else which is not just essential but also a proven technique as a marketing strategy. While even though Facebook rank above all Social Networks in the country, but still people prefer Twitter and Linkedin over Facebook for quick and continuous growth when it comes to marketing perspective.


Via Martin Gysler, Ivo Nový, Stan Smith
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Rescooped by Rose Marie DeSousa from Online Business Models
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A Business Model Is The Place To Start From: Not a Business Plan - Steve Blank

A Business Model Is The Place To Start From: Not a Business Plan - Steve Blank | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

Where did the idea that startups write business plans come from?

 

In the early days of venture capital, investors and entrepreneurs were familiar with the format of business plans from large companies and adopted it for startups. Without much thought it has been used ever since.

 

A business plan is the execution document that existing companies write when planning product-line extensions where customer, market and product features are known. The plan is an operating document describes the execution strategy for addressing these “knowns.”

 

A startup is not about executing a series of knowns. Most startups are facing a series of unknowns – unknown customer segments, unknown customer needs, unknown product feature set, etc.

 

That means that writing a static business plan first adds no value to starting a company, as the plan does not represent the iterative nature of the search for the model.

 

From the Wall Street Journal article intro: "A retired eight-time serial entrepreneur, Steve’s insight that startups are not small versions of large companies is reshaping the way startups are built and how entrepreneurship is taught. His observation that large companies execute business models, but startups search for them, led him to realize that startups need their own tools, different than those used to manage existing companies."

 

 

Bio & Books: http://blogs.wsj.com/accelerators/steve-blank/

 

Free & Near Free Tips: http://steveblank.com/2012/11/27/open-source-entrepreneurship/ ;

 

 

 


Via Peter Hoeve, Robin Good
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Rescooped by Rose Marie DeSousa from Les News Du Web Marketing
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Créer et développer un business sur une niche par Philippe Raynaud d’AudioFanzine

Créer et développer un business sur une niche par Philippe Raynaud d’AudioFanzine | MARKETING & BUSINESS HIGHLIGHTS (bilingual) | Scoop.it

  Philippe Raynaud le fondateur  d’AudioFanzine.com, le  1er site pour les musiciens (guitaristes, batteurs…) et ingénieurs du son, nous nous explique en quoi choisir un business modèle de niche peut s’avérer payant.


Via Pascal Geant
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