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3 Steps to Promote Your Blog on Pinterest and Facebook | Social Media Examiner

3 Steps to Promote Your Blog on Pinterest and Facebook | Social Media Examiner | marketing tendances | Scoop.it

Are you optimizing your blog posts for social shares?


Using your blog, Pinterest and Facebook together can amplify your social media signal tenfold.


In this article I’ll show you how pin-worthy images and an enhanced Facebook update can increase your repins and blog traffic.


If you want to bump up your shares and repins, you need four things: useful content; a headline that grabs people’s attention; an attractive, pinnable image; and a cross-posting plan....


Via Jeff Domansky
LECHAPPE's insight:

synergie des médias sociaux

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Jeff Domansky's curator insight, June 7, 6:45 PM

Smart social media tips from Social Media Examiner.

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2 méthodes pour obtenir du trafic ciblé vers votre blog sans débourser 1 centime | ABservices-Guides-Pratiques-Marketing

2 méthodes pour obtenir du trafic ciblé vers votre blog sans débourser 1 centime | ABservices-Guides-Pratiques-Marketing | marketing tendances | Scoop.it

Vous pouvez avoir le meilleur blog de votre niche, si personne ne lit vos articles, il ne vous sera pas utile en dehors de vous faire perdre du temps et par conséquent de l’argent.


Via Thierry Pires
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Comment augmenter le trafic vers un blog ?

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Les bonnes pratiques du marketing sur Instagram

Les bonnes pratiques du marketing sur Instagram | marketing tendances | Scoop.it

L'activité des marques s'amplifie sur Instagram, alors que la publicité n'y est pas déployée partout. Tour d'horizon des bonnes pratiques à l'occasion de la sortie du livre « Instagram Handbook for Brands ».

 
À mesure que l'audience d'Instagram augmente, au point de dépasser les 150 millions d'utilisateurs actifs début 2014, les marques y trouvent un intérêt croissant. La publicité n'y est officiellement présente aux États-Unis que depuis la fin de 2013, et n'est pas encore déployée dans le monde. Pourtant, 60% des 100 plus grandes marques y sont actives, d'après eMarketer.

(...)


Via Pascal Faucompré
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Instagram, un bon outil pour le marketing.

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Pascal Faucompré's curator insight, February 18, 3:18 AM

Pas facile de trouver une stratégie payante pour ce type de support. Quelques idées issues du guide édité par Instagram ...

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WhatsApp More Popular Than Twitter, Google+ And Instagram For World Cup Chatter In Brazil [STUDY]

WhatsApp More Popular Than Twitter, Google+ And Instagram For World Cup Chatter In Brazil [STUDY] | marketing tendances | Scoop.it
94 percent of social networkers in the U.S. United Kingdom and Brazil are using Facebook whilst watching matches during the 2014 World Cup, compared to 59 percent who are using Twitter, reports GlobalWebIndex.

Via Brian Yanish - MarketingHits.com
LECHAPPE's insight:

Facebook still arrives first during the 2014 football world cup

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3 marketing facts you forgot you already knew - iMedia Connection (blog)

3 marketing facts you forgot you already knew - iMedia Connection (blog) | marketing tendances | Scoop.it
3 marketing facts you forgot you already knew
iMedia Connection (blog)
Consider how a marketing exec at Kellogg recently put it: “Imagine you buy a dozen donuts, and you open the box and there's one donut.
LECHAPPE's insight:

Seo and still seo

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Bridging the gap between brand promise and customer experience - ZDNet

Bridging the gap between brand promise and customer experience - ZDNet | marketing tendances | Scoop.it
Bridging the gap between brand promise and customer experience
ZDNet
For marketers, social media is a vast laboratory in which buyers offer detailed feedback about products, features, service delivery, and general sentiment about brand and company.

Via Rami Kantari
LECHAPPE's insight:

How bridging the gap between brand promise and customer experience ?

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Newsjacking : comment un Lama peut sauver votre marketing ?

Newsjacking : comment un Lama peut sauver votre marketing ? | marketing tendances | Scoop.it

Le newsjacking, c’est un peu la révolution récente du marketing et des relations presse : en l’espace de quelques minutes, en devenant un “newsjacker” vous pouvez vous retrouver sous les projecteurs.


Vous avez certainement déjà été confronté à la mise en place d’une campagne marketing ou de relations presse : comment être intéressant, pertinent et captivant à la fois ? Quel angle aborder pour intéresser vos visiteurs ou des journalistes qui reçoivent une demi-tonne d’emails quotidiens ?


Via Pim-Bim, créateur de contenus
LECHAPPE's insight:

Le newsjacking c'est profiter du potentiel d'une information qui a fait le buzz et t la transformer à son avantage

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Pim-Bim, créateur de contenus's curator insight, April 14, 11:08 AM

Les exemples d'Oréo pendant le SuperBowl ou de Nissan et les Jeux Olympiques nous ont montré que le newsjacking fonctionne chez les marques. 

Mais ce phénomène se révèle également compatible avec votre inbound marketing ! 

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8 Apps to Help With Social Media Marketing

8 Apps to Help With Social Media Marketing | marketing tendances | Scoop.it

Today, digital marketing is an essential part of reaching out to potential customers across the globe. Businesses are exploring various avenues through the internet and smartphones to engage and stay connected with their target audience. As the networking world gets flooded with hundreds of apps, business owners are left questioning themselves as to which of these apps are here for the long run. What should you, as a business owner, invest in to market your businesses in a hassle-free way?

 

We've cut through the clutter and brought you 8 of these amazing apps that have not only caught the imagination of business owners and entrepreneurs but also have contributed to financial success:...


Via Jeff Domansky
LECHAPPE's insight:

More apps to facilitate the visibility of companies and  help them to reach a max of customers

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Agence BTW's curator insight, April 30, 5:17 AM

8 applications pour vous accompagner dans votre stratégie social media

Victoria Aupont's curator insight, May 1, 12:06 PM

This article was about eight apps that helps with social media marketing. Social Media marketing is a growing effective medium that brands are using to stay engaged and connected with their target audience. Since digital marketing plays a huge role of reaching out to potential and old customers across the world, these are useful tips to help a social media employee. As the networking world continues to grow there are many useful and un-useful apps and businesses are wondering which one is the most effective and this article cuts through the clutter of all of them to find the apps that contributed to financial success with businesses.


Hoot suite is an app that acts as a virtual personal assistant that manages latest updates from the company. With this app you can set up a date and time to send out a tweet, this is beneficial because it helps businesses reach the right customers at the right time. This helps when marketing a campaign and new advertisements. LocalVox is an app similar to hoot suite to manage promotions and brand building tasks.it also helps to view business ratings and reviews. Tweet bot is also similar to these apps by helping managing heavy traffic and send out messages without having to type manually. 


Heyo and Chirpify are apps helpful to business to sell their products easily with no hassle. Heyo enables potential customers to make a purchase directly on Facebook reducing the risk of missed opportunities. Chirpify helps customers buy products with just using the hash tag #buy. This is beneficial because the new customer has just started a public conversation which will lead to more publicity and more buys.


Another useful app is called mentions; this app helps monitor and analyze the impact of an online business. It helps keeps track of website performance, reply to post via email or mobile and communicate with customers on the go. Last but not least is an app called Evernote, which allows you to organize your notes, thoughts, ideas, share files, and photos within instant reach. This is beneficial because it helps you remember important things that you do not want to forget.


Being a future PR and social media savvy user this article interested me a lot because it will help me stand out from the next candidate if I know the most effective tools to use to promote a company or brand. From previous PR crisis, I know that Hootsuite is an app I need to be very cautious of using because many social media users accidentally posted inappropriate things from the app on accident. From other company’s mistakes, I know not to even associate my personal social media pages with this app to avoid any mishaps. As social media marketing is growing as a PR professional I need to grow with it and be on top of all of the useful tools I can use. I tied this article back to chapter 8 because to have a good relationship with a consumer you have to use appealing and useful tactics. These eight apps are useful marketing tools that can help grow a brand and reach their target audience.

Moons Lucien's curator insight, May 1, 12:59 PM

should you #print reaching out to potential customers across the globe,?

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How Are Brands Using Twitter For Marketing? [INFOGRAPHIC]

How Are Brands Using Twitter For Marketing? [INFOGRAPHIC] | marketing tendances | Scoop.it
Twitter recently celebrated its 8th birthday and, in that relatively short period of time, the platform has become an increasingly important marketing tool for brands and businesses of all shapes and sizes in almost every major industry across the...

Via Brian Yanish - MarketingHits.com
LECHAPPE's insight:

What about using Twitter as a marketing tool ?

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Sylvie Bédard's curator insight, April 1, 10:15 AM

Bonne fête Twitter... 8 ans déjà...

Michelle Gilstrap's curator insight, April 1, 4:55 PM

Just in case you missed it Twitter turned 8, and here is how many brands are using Twitter

aanve's curator insight, April 1, 11:36 PM
www.aanve.com
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Post Smarter: The Best Times to Use Social Platforms (Infographic)

Post Smarter: The Best Times to Use Social Platforms (Infographic) | marketing tendances | Scoop.it
Having the right content is great, but knowing the time of day when people are most receptive to posts is invaluable.

Via Brian Yanish - MarketingHits.com
LECHAPPE's insight:

right contents + the good time of day = secret of success

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Patrick Fultz's curator insight, April 2, 9:22 AM

As they say, "timing is everything"

Lee Werrell's curator insight, April 4, 4:48 AM

Timing is everything in Social Media. If you want to get better results build your strategy around this. If you are in a financial services business, and need assistance in a social media strategy, contact lee@letstalksocialmedia.co

Investors Europe Stock Brokers's curator insight, September 1, 1:41 AM

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Infographie : Les bonnes pratiques du marketing mobile

Infographie : Les bonnes pratiques du marketing mobile | marketing tendances | Scoop.it

80% des consommateurs français sont réceptifs au marketing mobile, selon une étude réalisée par Gemalto et Ifop. À condition toutefois qu'ils aient donné leur accord pour être sollicités et que les messages reçus les concernent personnellement (promotions, points de fidélité, cadeaux).


Via Tolokonnikoff - Seratoo
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Quelques conseils pour le marketing mobile.

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The Power of Visual Content for Marketers

The Power of Visual Content for Marketers | marketing tendances | Scoop.it

Visual Content is the breakout trend of the year, thanks to the rise of various social media platforms where visual is their prime source of content. The Power of Visual Content explains how companies and brands can develop a strategic visual marketing strategy as an extension of their overall marketing and social media plans. As Visual content is a great way to communicate with people and sends out the message quicker.

 

In this busy world where people only spend time reading material if it’s of their interest, with visual content you can definitely attract much more eyeballs.

 


Via Russ Merz, Ph.D.
LECHAPPE's insight:

With visual content you can definitely attract much more eyeballs...

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Russ Merz, Ph.D.'s curator insight, June 28, 10:16 AM

A thought discussion, with examples, of the benefits received by #brands from the use of relevant #visualcontent in their marketing communications programs. 

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3 Steps to Promote Your Blog on Pinterest and Facebook | Social Media Examiner

3 Steps to Promote Your Blog on Pinterest and Facebook | Social Media Examiner | marketing tendances | Scoop.it

Are you optimizing your blog posts for social shares?


Using your blog, Pinterest and Facebook together can amplify your social media signal tenfold.


In this article I’ll show you how pin-worthy images and an enhanced Facebook update can increase your repins and blog traffic.


If you want to bump up your shares and repins, you need four things: useful content; a headline that grabs people’s attention; an attractive, pinnable image; and a cross-posting plan....


Via Jeff Domansky
LECHAPPE's insight:

synergie des médias sociaux

more...
Jeff Domansky's curator insight, June 7, 6:45 PM

Smart social media tips from Social Media Examiner.

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Apple Inc. Takes Control of Its Marketing Destiny - Motley Fool

Apple Inc. Takes Control of Its Marketing Destiny - Motley Fool | marketing tendances | Scoop.it
Apple Inc. Takes Control of Its Marketing Destiny
Motley Fool
Marketing was a key issue at Apple's most recent patent trial with Samsung.
LECHAPPE's insight:

Without Steeve Jobs, marketing's budget increases...

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5 Metrics to Help Gauge Sales Funnel Efficiency

5 Metrics to Help Gauge Sales Funnel Efficiency | marketing tendances | Scoop.it
Need to tighten up your sales funnel? Here are five different metrics you need to focus on. See on blog.hubspot.comFiled under: poetry

Via Rami Kantari
LECHAPPE's insight:

Sales funnel can be represented visually

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3 Ways Co-Marketing Can Help Your Small Business

3 Ways Co-Marketing Can Help Your Small Business | marketing tendances | Scoop.it

What is co-marketing?

It's exactly what it sounds like. It's when you work with another business, or group of businesses, on a marketing strategy or campaign that promotes all of your companies. Here's HubSpot's definition:

"It's the opportunity for two brands to work together on promotional efforts with a co-branded offer. In a co-marketing partnership, both companies promote a piece of content or a product, and share results of that promotion with each other."


Via Brian Yanish - MarketingHits.com
LECHAPPE's insight:

Sharing the spots makes them easier

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[Guide] A 5-Point Checklist for Online Marketing Success

[Guide] A 5-Point Checklist for Online Marketing Success | marketing tendances | Scoop.it
Whether the busy season is just around the corner, or you’re right in the middle of your busiest time of year — having a plan to make the most of your online marketing programs is the clearest path to success.

Via Brian Yanish - MarketingHits.com
LECHAPPE's insight:

5 points check list to get success on line

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Storm Lasecki's curator insight, April 1, 3:47 PM

Whether the busy season is just around the corner, or you’re right in the middle of your busiest time of year — having a plan to make the most of your online marketing programs is the clearest path to success.

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13 Content Marketing Tips

13 Content Marketing Tips | marketing tendances | Scoop.it

Do you remember how in the past, marketing consisted of grabbing your attention with loud colours, catchy (and then later, irritating) jingles, pretty people – and if that didn’t work, huge billboards?

These days, businesses are slowly giving those campaigns up in favor of getting in touch with their customers. Pop-ups and other gimmicky ads are moving aside for tailored content – be it in print, image, or video — that a company’s customers may find useful, or otherwise worth sharing.


Via Brian Yanish - MarketingHits.com
LECHAPPE's insight:

Few advices to improve contents

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