L'activité des marques s'amplifie sur Instagram, alors que la publicité n'y est pas déployée partout. Tour d'horizon des bonnes pratiques à l'occasion de la sortie du livre « Instagram Handbook for Brands ».
À mesure que l'audience d'Instagram augmente, au point de dépasser les 150 millions d'utilisateurs actifs début 2014, les marques y trouvent un intérêt croissant. La publicité n'y est officiellement présente aux États-Unis que depuis la fin de 2013, et n'est pas encore déployée dans le monde. Pourtant, 60% des 100 plus grandes marques y sont actives, d'après eMarketer.
94 percent of social networkers in the U.S. United Kingdom and Brazil are using Facebook whilst watching matches during the 2014 World Cup, compared to 59 percent who are using Twitter, reports GlobalWebIndex.
3 marketing facts you forgot you already knew iMedia Connection (blog) Consider how a marketing exec at Kellogg recently put it: “Imagine you buy a dozen donuts, and you open the box and there's one donut.
Bridging the gap between brand promise and customer experience ZDNet For marketers, social media is a vast laboratory in which buyers offer detailed feedback about products, features, service delivery, and general sentiment about brand and company.
Le newsjacking, c’est un peu la révolution récente du marketing et des relations presse : en l’espace de quelques minutes, en devenant un “newsjacker” vous pouvez vous retrouver sous les projecteurs.
Vous avez certainement déjà été confronté à la mise en place d’une campagne marketing ou de relations presse : comment être intéressant, pertinent et captivant à la fois ? Quel angle aborder pour intéresser vos visiteurs ou des journalistes qui reçoivent une demi-tonne d’emails quotidiens ?
Today, digital marketing is an essential part of reaching out to potential customers across the globe. Businesses are exploring various avenues through the internet and smartphones to engage and stay connected with their target audience. As the networking world gets flooded with hundreds of apps, business owners are left questioning themselves as to which of these apps are here for the long run. What should you, as a business owner, invest in to market your businesses in a hassle-free way?
We've cut through the clutter and brought you 8 of these amazing apps that have not only caught the imagination of business owners and entrepreneurs but also have contributed to financial success:...
Twitter recently celebrated its 8th birthday and, in that relatively short period of time, the platform has become an increasingly important marketing tool for brands and businesses of all shapes and sizes in almost every major industry across the...
80% des consommateurs français sont réceptifs au marketing mobile, selon une étude réalisée par Gemalto et Ifop. À condition toutefois qu'ils aient donné leur accord pour être sollicités et que les messages reçus les concernent personnellement (promotions, points de fidélité, cadeaux).
Visual Content is the breakout trend of the year, thanks to the rise of various social media platforms where visual is their prime source of content. The Power of Visual Content explains how companies and brands can develop a strategic visual marketing strategy as an extension of their overall marketing and social media plans. As Visual content is a great way to communicate with people and sends out the message quicker.
In this busy world where people only spend time reading material if it’s of their interest, with visual content you can definitely attract much more eyeballs.
It's exactly what it sounds like. It's when you work with another business, or group of businesses, on a marketing strategy or campaign that promotes all of your companies. Here's HubSpot's definition:
"It's the opportunity for two brands to work together on promotional efforts with a co-branded offer. In a co-marketing partnership, both companies promote a piece of content or a product, and share results of that promotion with each other."
Whether the busy season is just around the corner, or you’re right in the middle of your busiest time of year — having a plan to make the most of your online marketing programs is the clearest path to success.
Do you remember how in the past, marketing consisted of grabbing your attention with loud colours, catchy (and then later, irritating) jingles, pretty people – and if that didn’t work, huge billboards?
These days, businesses are slowly giving those campaigns up in favor of getting in touch with their customers. Pop-ups and other gimmicky ads are moving aside for tailored content – be it in print, image, or video — that a company’s customers may find useful, or otherwise worth sharing.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.